Defending against MNC offensives: strategy of the large domestic firm in a newly liberalizing economy

Abstract

States that waves of liberalization are blowing across developing countries leading to the creation of new opportunities for multinational corporations (MNCs). Proposes that, MNCs respond to such new opportunities with a set of offensive moves that can give them a salient position in the newly liberalized economies. Posits that domestic firms in India respond to these offensives through a combination of three broad responses and clear emphasis on achieving pre‐emptive market position, attaining a critical size, creating national brands, exploiting national competitive advantages, adopting best international practices and altering core values.

Citation

Das, R. (1997), "Defending against MNC offensives: strategy of the large domestic firm in a newly liberalizing economy", Management Decision, Vol. 35 No. 8, pp. 605-618. https://doi.org/10.1108/00251749710176118