Korean auto producers: Asia’s next major force in Europe

Abstract

The Korean auto industry of less than ten years ago was quite different from today. Then it relied heavily on technology and one company, selling one model in one export market. Today, the market concentration strategy has been abandoned and the international business strategy is in a period of transition. Once overlooked, Europe is now a priority market. Explains why and considers the implications.

Citation

McDermott, M.C. (1997), "Korean auto producers: Asia’s next major force in Europe", Management Decision, Vol. 35 No. 7, pp. 497-507. https://doi.org/10.1108/00251749710170448