The Power of Impression Management

Abstract

Impressions are potentially decisive. Preferment often accrues to individuals who succeed in creating “the right impression”, regardless of their competence or capacity for hard work. Explains the psychology of impression management and outlines some techniques for creating a powerful impression.

Citation

Drummond, H. (1993), "The Power of Impression Management", Management Decision, Vol. 31 No. 3. https://doi.org/10.1108/00251749310036298