Kotler on...
Abstract
Marketing “guru” Professor Philip Kotler′s address to a business school graduation ceremony exposed some of his views on issues such as the marketing and positioning of business schools, marketing strategy, and employee involvement in marketing. An anecdotal piece.
Keywords
Citation
Kotler, P. (1991), "Kotler on...", Management Decision, Vol. 29 No. 2. https://doi.org/10.1108/00251749110004961
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited