Internationalisation of Bharat Forge Limited: a case study

Abstract

Purpose

The purpose of this paper is to follow the internationalisation of an Indian company, Bharat Forge Limited. It studies how a small company from India becomes one of the leading players in the global forging industry.

Design/methodology/approach

This is a case study approach for studying the process of internationalisation in one particular firm.

Findings

Bharat Forge Limited has followed the traditional stages model of internationalisation. It started global foray with exports and continued with that for more than three decades before going for acquisitions way. The company has gone for related‐diversified using its strengths in technology to diversify its products, markets and customers over the years and today has a global footprints in terms of sales and manufacturing locations.

Practical implications

It shows the way for companies even small ones and from developing countries, that how one can go for internationalisation and emerge as a leading global player.

Originality/value

India is one of the fastest emerging markets and there is growing interests in Indian economy and Indian firms. But there are few case studies on internationalisation of Indian firms and this study tries to fill that gap. Bharat Forge Limited is an Indian multinational company and has become a leading player in global forging industry.

Citation

Pillania, R.K. (2008), "Internationalisation of Bharat Forge Limited: a case study", Management Decision, Vol. 46 No. 10, pp. 1544-1563. https://doi.org/10.1108/00251740810920038