Market potential for organic foods in Europe
Abstract
Examines the potential of organic foods in European markets, focusing on consumer demand for organic foods and the possibilities for market expansion. Aims to assess potential sales, to identify the factors determining buying propensity, and to identify the main market barriers. Identifies the types of consumers who purchase organic foods, classifying them according to socio‐economic and demographic characteristics. Elucidates the motives for purchasing and the willingness to pay. Identifies the main market barriers and bottlenecks, and examins the potential for future expansion.
Keywords
Citation
Wier, M. and Calverley, C. (2002), "Market potential for organic foods in Europe", British Food Journal, Vol. 104 No. 1, pp. 45-62. https://doi.org/10.1108/00070700210418749
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited