20)
List of Contributors
Product and Market Development for Subsistence Marketplaces
ISBN: 978-0-7623-1396-9, eISBN: 978-1-84950-477-5
ISSN: 1571-5027
Publication date: 3 August 2007
Citation
(2007), "List of Contributors", Rosa, J.A. and Viswanathan, M. (Ed.) Product and Market Development for Subsistence Marketplaces (Advances in International Management, Vol. 20), Emerald Group Publishing Limited, Leeds, pp. xi-xii. https://doi.org/10.1016/S1571-5027(07)20015-4
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited
- Foreword
- List of Contributors
- Acknowledgments
- Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers
- Understanding Product and Market Interactions in Subsistence Marketplaces: A Study in South India
- A Family Systems Interpretation of how Subsistence Consumers Manage: The Case of South Africa
- Potential Vulnerabilities of U.S. Subsistence Consumers to Persuasive Marketing Communications
- Understanding Subsistence Marketplaces: Exploring the Contributions of Participatory Action Research
- Impact of Entrepreneurship Development through Corporate Interventions: An Assessment of the Case of HLL's Project Shakti
- Participatory Research Methods for Subsistence Consumers
- Microcredit through the Feminist Lens: Toward a More Equitable Approach to Social Entrepreneurship
- Marketing in Subsistence Markets: Innovation through Decentralization and Externalization
- Market orientation and performance in low-income countries: The case of Zimbabwean retailers
- Unilever's Business in India's Subsistence Economies
- Toward More Responsive Organizations: Openness to Change and Culture Preservation in Subsistence and Developing Economies
- Consumption and Environmental Degradation: A Long-Term View
- Market Disintermediation and Producer Value Capture: The Case of Fair Trade Coffee in Nicaragua, Peru, and Guatemala