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1 – 10 of 18
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Cover of Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises
Advances in Business Marketing and Purchasing, Volume 15

Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises

Editors: Mark S. Glynn, Arch G. Woodside
Subject:
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Cover of Business-to-Business Marketing Management: Strategies, Cases, and Solutions
Advances in Business Marketing and Purchasing, Volume 18

Business-to-Business Marketing Management: Strategies, Cases, and Solutions

Editors: Mark S. Glynn, Arch G. Woodside
Subject:
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Cover of Deep Knowledge of B2B Relationships Within and Across Borders
Advances in Business Marketing and Purchasing, Volume 20

Deep Knowledge of B2B Relationships Within and Across Borders

Subject:
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Cover of Designing winning products
Advances in Business Marketing and Purchasing, Volume 10

Designing winning products

Editors: Arch G. Woodside, Timo Liukko, Ari Lehtonen
Subject:
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Cover of Developing Insights on Branding in the B2B Context

Developing Insights on Branding in the B2B Context

Editors: Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos
Subject:
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Cover of E-services Adoption: Processes by Firms in Developing Nations
Advances in Business Marketing and Purchasing, Volume 23B

E-services Adoption: Processes by Firms in Developing Nations

Editors: Mohammed Quaddus, Arch G. Woodside
Subject:
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Cover of Entrepreneurship in International Marketing
Advances in International Marketing, Volume 25

Entrepreneurship in International Marketing

Editors: Shaoming Zou, Hui Xu, Linda Hui Shi
Subject:
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Cover of Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Advances in Business Marketing and Purchasing, Volume 11

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

Editors: Arch G. Woodside, Ellen M. Moore
Subject:
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Cover of Evaluating Marketing Actions and Outcomes
Advances in Business Marketing and Purchasing, Volume 12

Evaluating Marketing Actions and Outcomes

Editor: Arch G. Woodside
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Cover of Getting Better at Sensemaking
Advances in Business Marketing and Purchasing, Volume 9

Getting Better at Sensemaking

Editor: Arch G. Woodside
Subject:
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