Advanced
search

Books and journals

Browse over 3,300 eBook titles and a portfolio of over 300 journals authored by renowned academics and industry leaders from over 150 countries. Our books and journals collection boasts titles from a vast range of subject areas from management and finance to criminology and social media.

1 – 3 of 3
Applied filters:
Marketing
1 - Marketing strategy/methods
2 - Social marketing
Clear all
Book
Cover of Expand, Grow, Thrive

Expand, Grow, Thrive

Author: Pete Canalichio
Subject:
View book
Journal
Cover of Journal of Social Marketing

Journal of Social Marketing

Editor: Dr Ann-Marie Kennedy
Subject:
View journal
Book
Cover of Sustainability and Social Marketing Issues in Asia

Sustainability and Social Marketing Issues in Asia

Editors: Farzana Quoquab, Jihad Mohammad
Subject:
View book

Title

Subject

  • Accounting & finance
  • Economics
  • Education
  • Engineering
  • Health & social care
  • HR & organizational behaviour
  • Information & knowledge management
  • Library & information science
  • Management science & operations
  • Marketing
  • Property management & built environment
  • Public policy & environmental management
  • Research methods
  • Sociology
  • Strategy
  • Tourism & hospitality
  • Transport
  • Advertising & promotion
  • Corporate communications
  • Customer relations
  • Distribution channels & markets
  • International marketing
  • Market research/consumer behaviour
  • Marketing science/history
  • Marketing strategy/methods
  • Pricing
  • Product management
  • Sales management & selling
  • Arts marketing
  • Buzz marketing
  • Customer orientation
  • Database marketing
  • Direct marketing
  • Green marketing
  • Internet marketing
  • Market orientation/positioning
  • Market segmentation/target markets
  • Marketing ethics
  • Marketing mix
  • Marketing models
  • Marketing policy
  • Niche marketing
  • Qualitative marketing research
  • Quantitative marketing research
  • Regional marketing
  • Services marketing
  • Social marketing

    • Publication type

    1 – 3 of 3
    Manage cookies

    All feedback is valuable

    Please share your general feedback

    Report an issue or find answers to frequently asked questions

    Contact Customer Support