Books and journals

Browse over 3,300 eBook titles and a portfolio of over 300 journals authored by renowned academics and industry leaders from over 150 countries. Our books and journals collection boasts titles from a vast range of subject areas from management and finance to criminology and social media.

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Advances in Business Marketing and Purchasing, Volume 15

Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises

Editors: Mark S. Glynn, Arch G. Woodside

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Cover of Business-to-Business Marketing Management: Strategies, Cases, and Solutions

Advances in Business Marketing and Purchasing, Volume 18

Business-to-Business Marketing Management: Strategies, Cases, and Solutions

Editors: Mark S. Glynn, Arch G. Woodside

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Cover of Creating and managing superior customer value

Advances in Business Marketing and Purchasing, Volume 14

Creating and managing superior customer value

Editors: Arch G. Woodside, Francesca Golfetto, Michael Gibbert

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Cover of Cross-Cultural Buyer Behavior

Advances in International Marketing, Volume 18

Cross-Cultural Buyer Behavior

Editors: Charles R. Taylor, Doo-Hee Lee

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Cover of Deep Knowledge of B2B Relationships Within and Across Borders

Advances in Business Marketing and Purchasing, Volume 20

Deep Knowledge of B2B Relationships Within and Across Borders

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Cover of Designing winning products

Advances in Business Marketing and Purchasing, Volume 10

Designing winning products

Editors: Arch G. Woodside, Timo Liukko, Ari Lehtonen

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Cover of Developing Insights on Branding in the B2B Context

Developing Insights on Branding in the B2B Context

Editors: Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos

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Cover of E-services Adoption: Processes by Firms in Developing Nations

Advances in Business Marketing and Purchasing, Volume 23B

E-services Adoption: Processes by Firms in Developing Nations

Editors: Mohammed Quaddus, Arch G. Woodside

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Cover of Entrepreneurship in International Marketing

Advances in International Marketing, Volume 25

Entrepreneurship in International Marketing

Editors: Shaoming Zou, Hui Xu, Linda Hui Shi

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Cover of Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

Advances in Business Marketing and Purchasing, Volume 11

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

Editors: Arch G. Woodside, Ellen M. Moore

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