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Book serial
Cover of Brand Meaning Management
Review of Marketing Research, Volume 12

Brand Meaning Management

Editors: Deborah J. Macinnis, C. Whan Park
Subject:
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Book serial
Cover of Interfirm Networks: Theory, Strategy, and Behavior
Advances in Business Marketing and Purchasing, Volume 17

Interfirm Networks: Theory, Strategy, and Behavior

Editors: Roger Baxter, Arch G. Woodside
Subject:
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Book serial
Cover of International Marketing
Advances in International Marketing, Volume 21

International Marketing

Editors: Shaoming Zou, Huifen Fu
Subject:
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Cover of Measurement and Research Methods in International Marketing
Advances in International Marketing, Volume 22

Measurement and Research Methods in International Marketing

Editors: Marko Sarstedt, Manfred Schwaiger, Charles R. Taylor
Subject:
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Cover of Organizational Culture, Business-to-Business Relationships, and Interfirm Networks
Advances in Business Marketing and Purchasing, Volume 16

Organizational Culture, Business-to-Business Relationships, and Interfirm Networks

Editor: Arch G. Woodside
Subject:
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Book
Cover of Organizing Marketing and Sales

Organizing Marketing and Sales

Editors: Per Andersson, Björn Axelsson, Christopher Rosenqvist
Subject:
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Book serial
Cover of Review of Marketing Research
Review of Marketing Research, Volume 7

Review of Marketing Research

Editor: Naresh K. Malhotra
Subject:
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Book serial
Cover of Review of Marketing Research
Review of Marketing Research, Volume 6

Review of Marketing Research

Editor: Naresh K. Malhotra
Subject:
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Book serial
Cover of Review of Marketing Research
Review of Marketing Research, Volume 10

Review of Marketing Research

Editor: Naresh K. Malhotra
Subject:
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Book serial
Cover of Review of Marketing Research
Review of Marketing Research, Volume 5

Review of Marketing Research

Editor: Naresh K. Malhotra
Subject:
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