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Browse over 3,300 eBook titles and a portfolio of over 300 journals authored by renowned academics and industry leaders from over 150 countries. Our books and journals collection boasts titles from a vast range of subject areas from management and finance to criminology and social media.

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Cover of (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times
Advances in Public Relations and Communication Management, Volume 6

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times

Editors: Natalia Rodríguez-Salcedo, Ángeles Moreno, Sabine Einwiller, Mónica Recalde
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Cover of Advertising in New Formats and Media

Advertising in New Formats and Media

Editor: Patrick De Pelsmacker
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Cover of Artificial Intelligence in Marketing
Review of Marketing Research, Volume 20

Artificial Intelligence in Marketing

Editors: K. Sudhir, Olivier Toubia
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Cover of Beyond Multi-channel Marketing

Beyond Multi-channel Marketing

Editors: Maria Palazzo, Pantea Foroudi, Alfonso Siano
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Cover of Big Ideas in Public Relations Research and Practice
Advances in Public Relations and Communication Management, Volume 4

Big Ideas in Public Relations Research and Practice

Editors: Finn Frandsen, Winni Johansen, Ralph Tench, Stefania Romenti
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Book series
Cover of Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets
Marketing in Emerging Markets

Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets

Editor: Ramendra Singh
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Cover of Brand Meaning Management
Review of Marketing Research, Volume 12

Brand Meaning Management

Editors: Deborah J. Macinnis, C. Whan Park
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Cover of Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises
Advances in Business Marketing and Purchasing, Volume 15

Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises

Editors: Mark S. Glynn, Arch G. Woodside
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Cover of Business-to-Business Marketing Management: Strategies, Cases, and Solutions
Advances in Business Marketing and Purchasing, Volume 18

Business-to-Business Marketing Management: Strategies, Cases, and Solutions

Editors: Mark S. Glynn, Arch G. Woodside
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Cover of Communication in Uncertain Times
Advances in Public Relations and Communication Management, Volume 7

Communication in Uncertain Times

Editors: Sabine Einwiller, Jens Seiffert-Brockmann, Stefania Romenti, Chiara Valentini
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