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Browse over 3,300 eBook titles and a portfolio of over 300 journals authored by renowned academics and industry leaders from over 150 countries. Our books and journals collection boasts titles from a vast range of subject areas from management and finance to criminology and social media.

1 – 10 of 18
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Marketing
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Cover of Creating and managing superior customer value
Advances in Business Marketing and Purchasing, Volume 14

Creating and managing superior customer value

Editors: Arch G. Woodside, Francesca Golfetto, Michael Gibbert
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Cover of Cross-Cultural Buyer Behavior
Advances in International Marketing, Volume 18

Cross-Cultural Buyer Behavior

Editors: Charles R. Taylor, Doo-Hee Lee
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Cover of Globalization, the Multinational Firm, and Emerging Economies
Advances in International Marketing, Volume 10

Globalization, the Multinational Firm, and Emerging Economies

Editors: Attila Yaprak, Hulya Tutek
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Cover of Informal Networks in International Business

Informal Networks in International Business

Editor: Sven Horak
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Cover of Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Advances in International Marketing, Volume 23

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

Editors: K. Scott Swan, Shaoming Zou
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Cover of International Marketing in Rapidly Changing Environments
Advances in International Marketing, Volume 24

International Marketing in Rapidly Changing Environments

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Cover of International Marketing Research
Advances in International Marketing, Volume 17

International Marketing Research

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Book series
Cover of Marketing Management in Turkey
Marketing in Emerging Markets

Marketing Management in Turkey

Editors: Selcen Ozturkcan, Elif Yolbulan Okan
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Cover of New Directions in International Advertising Research
Advances in International Marketing, Volume 12

New Directions in International Advertising Research

Editor: Charles R. Taylor
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Cover of Reassessing the Internationalization of the Firm
Advances in International Marketing, Volume 11

Reassessing the Internationalization of the Firm

Editors: Catherine N. Axinn, Paul Matthyssens
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