Case studies

Teaching cases offers students the opportunity to explore real world challenges in the classroom environment, allowing them to test their assumptions and decision-making skills before taking their knowledge into the workplace.

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Case study
Publication date: 1 November 2018

Rodney Thomas, Stephen Rutner and Christopher Boone

This case study addresses a number of common transportation management issues. It provides an opportunity to analyse historical freight payment data in order to reduce…

Abstract

This case study addresses a number of common transportation management issues. It provides an opportunity to analyse historical freight payment data in order to reduce transportation costs and improve customer service, allowing students to utilise real freight payment data and order shipment history data to make recommendations that have strategic implications for both cost and service performance.

Details

Council of Supply Chain Management Professionals Cases, vol. no.
Type: Case Study
ISSN: 2631-598X
Published by: Council for Supply Chain Management Professionals

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Case study
Publication date: 1 November 2018

Ted Farris

This case illustrates the concept of consolidation and how freight forwarders use it to reduce transportation costs. The student must compare a ship-direct model against vehicular…

Abstract

This case illustrates the concept of consolidation and how freight forwarders use it to reduce transportation costs. The student must compare a ship-direct model against vehicular consolidation, then consider temporal consolidation, investigate the differences between a freight broker and a freight forwarder, and develop a rate analysis for use in negotiation.

Details

Council of Supply Chain Management Professionals Cases, vol. no.
Type: Case Study
ISSN: 2631-598X
Published by: Council for Supply Chain Management Professionals

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Case study
Publication date: 1 November 2018

Markus Gerschberger and Ila Manuj

This case focuses on supplier management through quantitative and qualitative analysis of data from a real company. In the process of solving the case, students determine and…

Abstract

This case focuses on supplier management through quantitative and qualitative analysis of data from a real company. In the process of solving the case, students determine and operationalize what constitutes a critical supplier, analyse the data provided, and identify the most critical suppliers.

Details

Council of Supply Chain Management Professionals Cases, vol. no.
Type: Case Study
ISSN: 2631-598X
Published by: Council for Supply Chain Management Professionals

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Case study
Publication date: 1 November 2018

This case study follows GHP Bearings staff as they create a supply chain map. Students will understand the supply chain network as a whole: including the relationships between…

Abstract

This case study follows GHP Bearings staff as they create a supply chain map. Students will understand the supply chain network as a whole: including the relationships between suppliers and extending beyond immediate suppliers and customers rather than seeing the supply chain as a linear connection. Students will then analyse the entire supply chain network for strategic purposes and decide where should receive the greatest emphasis of management to give a competitive advantage.

Details

Council of Supply Chain Management Professionals Cases, vol. no.
Type: Case Study
ISSN: 2631-598X
Published by: Council for Supply Chain Management Professionals

Keywords

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Case study
Publication date: 1 November 2018

Ted Farris

This two-part case illustrates the use of economic order quantity to manage conflicting performance measures across different siloed functions in an organization. Part A requires…

Abstract

This two-part case illustrates the use of economic order quantity to manage conflicting performance measures across different siloed functions in an organization. Part A requires students to assess the costs of various order quantities and quantify the concept of “robustness.“ Part B emphasizes managing the variables of annual demand, ordering cost, inventory carrying cost, and unit price to achieve strategic goals. The student must determine how to lower ordering costs to compensate for increases in the other variables as well as to help guide Just-In-Time implementation efforts.

Details

Council of Supply Chain Management Professionals Cases, vol. no.
Type: Case Study
ISSN: 2631-598X
Published by: Council for Supply Chain Management Professionals

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Case study
Publication date: 1 November 2018

Arunachalam Narayanan and Gordon D. Smith

9 million Thin Mints are made every day. In 2015, there was a spike in orders causing production shortages. In this case, students will evaluate how the CEO of Girl Scouts of San…

Abstract

9 million Thin Mints are made every day. In 2015, there was a spike in orders causing production shortages. In this case, students will evaluate how the CEO of Girl Scouts of San Jacinto Council, Mary Vitek, can mitigate the risk of supply disruption and utilize strategic sourcing in order to avoid any further shortages.

Details

Council of Supply Chain Management Professionals Cases, vol. no.
Type: Case Study
ISSN: 2631-598X
Published by: Council for Supply Chain Management Professionals

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Case study
Publication date: 20 January 2017

Timothy M. Laseter, Yu Wu and Angela Huang

This case explores the decision of a fast-growing company to expand its distribution network. Financial information is provided in it so students can understand the basic…

Abstract

This case explores the decision of a fast-growing company to expand its distribution network. Financial information is provided in it so students can understand the basic distribution network design covering inbound transportation, outbound transportation, distribution-center operations, and inventory.

Details

Darden Business Publishing Cases, vol. no.
Type: Case Study
ISSN: 2474-7890
Published by: University of Virginia Darden School Foundation

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Case study
Publication date: 20 January 2017

Julie Hennessy and Evan Meagher

This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts.Helmut Schmidt, product manager for Hohner…

Abstract

This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts.

Helmut Schmidt, product manager for Hohner Musikinstrumente GmbH & Co. KG, the world's foremost manufacturer of harmonicas, accordions, melodicas, and ukuleles, was sitting at his desk reviewing his first assignment from the company's senior executive team. Schmidt had been asked to calculate the break-even point for the company's flagship product, the Marine Band harmonica, under a number of different scenarios.

After completing the exercise, students should be able to:

  • Calculate unit contribution and margin

  • Calculate break-even units and market share

Calculate unit contribution and margin

Calculate break-even units and market share

Details

Kellogg School of Management Cases, vol. no.
Type: Case Study
ISSN: 2474-6568
Published by: Kellogg School of Management

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Case study
Publication date: 20 January 2017

Julie Hennessy

This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts.Kookaburra, a maker of cricket equipment popular in…

Abstract

This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts.

Kookaburra, a maker of cricket equipment popular in Australia, New Zealand, the United Kingdom, South Africa, and India, was considering two strategies for positioning a new cricket bat in India. Both strategies would cannibalize current sales, and Lulu Popplewell, category manager responsible for the Indian market, needed to calculate the financial impact of both to determine which one she would recommend.

This exercise poses a fictional problem about branding strategy on a new product, and asks students to consider the financial impact of different branding strategies and cannibalization rates.

After completing the exercise, students should be able to:

  • Calculate the impact of cannibalization on units and profit for a new product launch

  • Determine break-even cannibalization rates

  • Understand how different branding decisions may impact the degree of cannibalization they should expect from a new product launch

Calculate the impact of cannibalization on units and profit for a new product launch

Determine break-even cannibalization rates

Understand how different branding decisions may impact the degree of cannibalization they should expect from a new product launch

Details

Kellogg School of Management Cases, vol. no.
Type: Case Study
ISSN: 2474-6568
Published by: Kellogg School of Management

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Case study
Publication date: 20 January 2017

Sergio Rebelo

California telecommunications company Wireworld is considering an acquisition of Nusantara Communications, a subsidiary of Indonesian conglomerate Bakrie & Brothers. Nusantara had…

Abstract

California telecommunications company Wireworld is considering an acquisition of Nusantara Communications, a subsidiary of Indonesian conglomerate Bakrie & Brothers. Nusantara had invested $50 million in developing the advanced rural telephone system, which had the potential to provide much-needed telecommunications services to the mostly rural Indonesian population. If if were exported, the worldwide market for this product in the next five years was projected to be in the billions. Should Wireworld acquire this small company halfway around the world? Was it prepared to enter the Indonesian marketplace and beyond?

Students will examine a variety of data, including financial projections, in order to decide whether acquiring Nusantara will add value to Wireworld.

Details

Kellogg School of Management Cases, vol. no.
Type: Case Study
ISSN: 2474-6568
Published by: Kellogg School of Management

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