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This study investigates the impact of religious orientation and patriotism on domestic tourists’ intention to revisit spiritual destinations through two distinct studies: (1) religious sites and historical landmarks and (2) cultural heritage locations.

Using convenience sampling, Study 1 (religious orientation) collected data from 445 Vietnamese tourists, and Study 2 (patriotism) collected data from 492 Vietnamese tourists. Spiritual elements were examined through social identity theory (SIT) and patriotism through the theory of reasoned action (TRA). The cognitive-affective-behavioral (CAB) model serves as the framework for both analyses. The hypotheses were tested using structural equation modeling.

Both patriotism and religious orientation had a positive indirect impact on domestic tourists’ intention to return. While attitudes toward development served as the sole mediator between patriotism and revisit intention, multiple factors mediated the relationship between religious orientation and revisit intention.

Religious marketing campaigns can enhance the destination image of churches and temples, thereby strengthening domestic tourists’ intention to revisit. Programs emphasizing patriotism should be organized to encourage the intention to revisit cultural and historical heritage sites.

This study on spirituality tourism conducted a comparative analysis of two case studies by focusing on the interplay between religious orientation and patriotism regarding revisiting intention by employing frameworks of the SIT, TRA and CAB models. It enriches the existing literature and theoretical foundations of spiritual tourism and provides valuable insights for local policymakers by highlighting the distinctions between the effects of religion and patriotism.

Travel destinations worldwide are seeking smart ways to reduce the negative impact of tourism, and the public bike rental service (PBRS) is one of them. To investigate the usage intention of this service among visitors, the author of this research employs an integrated approach consisting of two psychological frameworks: the Norm Activation Model (NAM) and the Technology Acceptance Model (TAM).

The integrated NAM-TAM model is implemented to conduct a survey (sample n = 777) with visitors to Hanoi, Danang, and Ho Chi Minh City regarding the factors underlying their intentions to continue using the PBRS TNGo.

Structural equation models suggested that: (1) the NAM-TAM can explain behavioural intention to use a smart PBRS. Perceived Usefulness (PU), Perceived Ease of Use (PE), and Awareness of Consequences (AC) have positive and significant impacts on Attitude Towards Using (AT) and, thus, on Behavioural Intention to Use (BI). Also, Personal Norms (PN) positively influence BI. (2) Among the four independent variables, tourists' AC produces the most potent effect on the intention to continue using a PBRS.

This study can start a new research direction of combining the NAM with other theoretical frameworks to explain customer behaviour in the field of sustainable tourism practices. Future research should explore the proposed model based on comparisons of different tourists’ backgrounds, including nationality, length of stay, spending level, visiting purpose, etc.

This research provides strategic implications for destination management organisations in boosting the use of PBRS amongst tourists, contributing to the environmental sustainability targets of the tourism industry.

This study responds to the existing gap by examining both functional value (indicated by PU and PE) and perceived environmental/social value (proxied by AC) in forming tourists’ attitudes towards PBRS and their usage intention. Our study, therefore, actively contributes to the research stream of tourist behaviour in the field of sustainable tourism practices from the altruistic behavioural perspective.

This study investigates the impact of human capital (managers' capital, employees' capital) and orientation (market orientation, entrepreneurial orientation) for accelerating the digitalization process and improving the firm performance. It also studies the role of supply chains as both direct and indirect mediators of the correlation between digitalization and business performance.

This article aims to develop an empirical study using a random sampling technique and survey data collected from 368 managers and owners of different food enterprises in Vietnam. The study adopted a methodological approach quantitatively. Analysis of the relationships and confirmatory factors was performed using structural equation modeling (SEM), a technique to evaluate the proposed relationships.

In line with expectations, the findings emphasize the impact of human capital (managers' capital, employees' capital) and orientation (market orientation, entrepreneurial orientation) for accelerating the digitalization process and the role of supply chains as both direct and indirect mediators of the correlation between digitalization and improving the firm performance, in the context of emerging markets.

This is an important investigation, according to the authors' knowledge, regarding the role of developing human capital (managers' capital, employees' capital) and orientation (market orientation, entrepreneurial orientation) as a key strategy for accelerating the digitalization process and improving the firm performance. Further, the study's novelty reinforces the role of supply chains as both direct and indirect mediators of the correlation between digitalization and business performance in the Vietnamese food companies, where a market economy is emerging.

Poor mental health is a well-recognized issue in the construction sector. However, there is still little understanding of factors affecting construction employees’ awareness of mental health problems (MHP). This study aims to investigate the awareness of MHP among construction employees using the Health Belief Model (HBM). The research explores how various factors, such as perceived susceptibility, perceived severity, perceived benefits, perceived barriers, cues to action and self-efficacy, shape MHP awareness within the construction sector.

A structured four-step research methodology was employed. First, a literature review and expert validation identified 28 variables relevant to MHP awareness. A questionnaire was then developed and distributed to construction employees in Vietnam, with 238 valid responses collected. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were employed to validate the evaluation model. After that, fuzzy synthetic evaluation (FSE) was used to assess the importance of each dimension of MHP awareness.

The results indicate that perceived barriers and perceived benefits were the two most significant factors in MHP awareness. The remaining dimensions – perceived susceptibility, perceived severity, cues to action and self-efficacy – were found to have a lesser but notable impact on MHP awareness.

This research comprehensively analyzes MHP awareness among construction employees using the HBM framework. The findings suggested that Vietnamese firms should focus on increasing cues to action and self-efficacy to improve MHP awareness among construction employees. This study also proposed that construction firms should provide more stress-reduction activities and training programs suitable to the Vietnamese context for their employees.

This study aims to evaluate the impact of green human resource management on cognitive factors, employees' pro-environmental behavior and the environmental performance of hotels in Vietnam.

Drawing upon primary data collected from a sample of 393 hotel employees, this study utilizes covariance-based structural equation modeling (CB-SEM) to test hypotheses and conduct path analysis.

The study’s findings reveal several key insights. Firstly, GHRM positively influences environmental knowledge (EK), environmental attitude (EA), attitude toward pro-environmental behavior (APB), pro-environmental behavior (PB) of employees and environmental performance (EP) of hotels. Additionally, the results also indicate that EK promotes EA, APB and PB, and both EA and EK can predict PB of employees. Surprisingly, the results from CB-SEM analysis reject the direct impact of APB on PB. Moreover, this study also confirmed the positive influence of PB on EP of hotels. Notably, the research delves into the moderating effect of work overload (WO) on the associations between GHRM and PB, as well as APB and PB.

The findings offer valuable recommendations for hotel managers and policymakers, aiming for effective GHRM practices and improvement of employees’ PB and EP of hotels.

This study broadens the understanding of sustainable management practices, specifically in human resource management in the hospitality industry. Notably, it identifies significant avenues to address theoretical gaps left by previous studies.

The primary aim of this study is to examine the decision-making process of a reverse supply chain within a cooperative-competitive environment, with a particular emphasis on the incorporation of Internet of Things (IoT) technology in the recycling process.

The impact of IoT on recycling effectiveness, RF (refurbished) product demand and remanufacturing expenses is analyzed. The game-theoretic models are constructed to incorporate the co-competitive relationship between a IR (Internet Recycler) and a remanufacturer, with specific attention paid to the IR's application of IoT technology.

The results indicate that the use of IoT reduces the costs associated with remanufacturing, leading to an increase in the transfer price of pre-owned items procured from IRs. The efficacy of the reverse supply chain depends not only on its cost-saving capabilities but also on consumer preferences toward RF and remanufactured (RM) items.

IoT technology can benefit Internet recycling and remanufacturing by enhancing transparency, quality monitoring and automation of processes. It can also help reduce operating costs, improve customer engagement and incentivize cooperation between organizations.

This study examined the strategic decision-making processes in the context of cooperation and competition between IR and remanufacturers. In addition, this research makes a valuable contribution to the literature by elucidating the optimal conditions for the effective implementation of Internet of Things (IoT) technology in recycling operations.