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Many European businesses are small and medium enterprises (SMEs), contributing significantly to the well-being of local economies and regions. Even so, SMEs face many challenges in fostering innovation and improving performance. Furthermore, the raw material consumption is increasing globally, necessitating the development of strategies that will reduce the number of raw materials extracted and imported while improving the sustainability of small and medium-sized businesses. Consequently, promoting circular economy (CE) strategies, such as industrial symbiosis (IS) partnerships, whereby waste products from other industries serve as a source of raw materials for companies, is critical. Identifying and analysing enablers or drivers that support IS collaborations among SMEs is necessary to achieve this goal. In this regard, the purpose of this study will explore the enablers of IS among SMEs considering sustainability dimensions (environmental, social and economic). As facing a decision-making (DM) problem, the multiple attribute decision-making (MADM) approach was applied in a hesitant fuzzy (HF) environment in this research to answer the research questions. In this regard, in phase 1, IS enablers were identified and extracted using a literature review and experts’ opinions. In phase 2, the hesitant fuzzy Delphi (HFD) method was implemented to screen and finalise the enablers identified. In phase 3, casual relations among final enablers were determined using the hesitant fuzzy ANP (HF-ANP) method. Finally, in phase 4, the relative importance of enablers was calculated using the hesitant fuzzy best–worst method (HF-BWM). Consequently, this study provided potential strategies for IS that can be implemented quickly and used by local authorities to support SMEs in achieving circular waste management.

The decision to become international is a highlighted organisational decision that affects all dimensions at all firm levels. Human resources are also among the parts of the organisation affected by this decision. Paying attention to employees can speed up and facilitate this process. Organisational integrity is one of the most significant issues that must be considered. In this regard, identifying, investigating and planning to deal with the destructive effects that may influence the employees of small and medium-sized enterprise (SMEs) in internationalisation, are among the subjects that have so far received less attention and should be studied more. The present study explores the destructive influences of internationalisation on the employees of SMEs by a hybrid multi-layer decision-making model-psychological solution. First, by reviewing the literature, the destructive impacts of internationalisation on employees are extracted. In the next stage, these factors are screened according to the condition of the SMEs in an emerging economy by interval-valued intuitionistic hesitant fuzzy Delphi (IVIHF-Delphi). The impact of these factors on each other is then evaluated applying interval-valued intuitionistic hesitant fuzzy DEMATEL-based ANP (IVIHF-DANP). Consequently, the highlighted destructive impacts are determined and the psychological solutions to face them are provided.

This study aims to explore the presumed relationship between religion and purchase behavior of consumers in the context of Bangladesh.

This research is divided into two main parts. In the first one, the authors reviewed some of the most important studies relative to religion and marketing and those specifically relative to Islamic marketing. In the second part, this research shows the findings of a structured questionnaire administered to a sample of Muslim consumers currently residing in the capital city of Bangladesh – Dhaka. The questionnaire also sought to find out the respondents’ attitude towards the modern marketing tactics, in terms of the physical and visual appearance of local products, their perception of religious principles in the purchase decision and their attitude towards imported products of non-Muslim countries.

Results of this study highlight that religion often represents an essential reference point in influencing the perception and purchase behavior of consumers in the context of Bangladesh. This implies that marketing strategies based on Islamic ethics is going to be quite instrumental in order to reach out to the consumers in Muslim countries. As such, there is largely a strong positive relationship between religion and the purchase behavior of Muslim consumers.

The lack of research on Islamic marketing limits the intensity of arguments in this study. For this reason, the literature review is not completely exhaustive. A small sample size has also been used due to time and resource constraints. Future research can be done on a bigger sample size of Bangladesh or other Islamic countries across the world. Other research avenues may include the study of Islamic marketing mix and exploring the factors that can influence non-Muslim consumers to select products and services based on Islamic ethics.

It is very important for businesses to introduce healthy practices in countries like Bangladesh and this can be rightly achieved through the use of Islamic marketing. Furthermore, the use of Islamic ethics in marketing strategies can eventually influence the religious perception of consumers and make them loyal towards any brands, products, and services in the context of Bangladesh.

The chapter draws attention to Bangladesh as one of the potential markets where the concept of Islamic market mechanism can be established. It also highlights the challenges that global marketers can face with Islamic marketing in Muslim countries like Bangladesh. Besides, it is the only study to date that focuses upon the relationship of religion, marketing, and consumer behavior for consumer products of the manufacturing industry.

This study aims to identify the factors and propose a conceptual framework for the civil aviation industry from the sustainability perspective with the participation of international entrepreneurs. Based on the results of this study, international decision-makers and entrepreneurs in the civil aviation transportation industry will better understand their decision-making processes. A combination of interpretive structural modelling (ISM) and matrix-based multiplication applied to a classification (MICMAC) was used to classify practical factors to depict a conceptual model based on their level and classification in the sustainable supply chain (SSC) of the civil aviation transportation industry. In this study, special attention has been paid to the issue of sustainability as an essential mechanism for developing international entrepreneurship in the civil aviation transportation industry. The factor of flexibility in service production was identified as the driver factor; the factors of organisational commitment to a SSC were found to have the highest driver-dependent power that can attract international entrepreneurs in this field.

This study deals with the examination, classification and ranking of the food industry supply chain in Mazandaran Free Economic Zone from a sustainability perspective and its effect on international entrepreneurship. The findings can help international decision-makers and entrepreneurs better understand their decision-making processes. Interpretive structural modelling (ISM) and Matrix-based Multiplication Applied to Classification (MICMAC) methods is an export-oriented method. The indicators are determined based on the definitive opinion of experts. Indicators in this research were selected using fuzzy Delphi with 99% accuracy. A combination of ISM–MICMAC methods were used based on sustainable facts in the food supply chain. The developed classify the factors practical on the sustainable supply chain. The findings showed that minimising the total cost, improvement of health and safety, environmentally friendly packaging, use of environmentally friendly materials and minimising the use of synthetic fertilisers were among the linkage factors. Factors that reduce energy costs, the possibility of immediate customer response and social services were among the dependent factors. Since free economic zones have been established to attract international investment, exploit new technologies, create new job opportunities and increase export capacity, the focus on reducing costs and the ability to respond immediately to customers and providing social services can result in the creation of a suitable business position for international investment and attracting international entrepreneurs.

Pressure on business to direct their activities responsibly has been increased during the last years to extent their suitability performance in all economic, social and environmental dimensions. This has motivated businesses and researchers to identify ways to implement sustainable and resilient operations. In the era of economic globalisation, small and medium enterprises (SMEs) are recognised as an engine of sustainable economic development in both the developed and developing world. Their competitiveness drives the economy, both nationally and internationally. SMEs have faced challenges in developing, internationalisation and achieving competitive advantage. Purpose of current study is to identify and analyse the sustainability and resiliency (SR) barriers to SME internationalisation and prioritise the practices to overcome the negative influence of barriers. In this regard, first, barriers and innovative practices have been identified through the literature review. Second, the essential barriers will be selected through reduction steps by the intuitionistic fuzzy Delphi (IF-Delphi) method. After computing the weight of barriers through the IF-DEMATEL method, the practices were prioritised using four multiple attribute decision-making (MADM) methods in an IF environment. Finally, the scores were aggregated by correlation coefficient and standard deviation (CCSD) technique. Results present that ‘Lack of economical resources to global exports’ and ‘Complications in acclimatizing export product design’ are the top priority barriers and ‘Knowledge of global market opportunities’ and ‘Networking with business incubator institutions’ have been recognised as the essential SMEs internationalisation practices. This study contributes to creating a more focussed approach towards the growth of SMEs. The study results would be helpful for industry, policymakers and academia.

In recent years, decision-making regarding business growth has attracted the attention of many researchers. Also, considering the importance of scale in startups for their survival and the development of economies, investigating the scalability of startups in emerging markets that are booming, can be useful. Scaling for international business has taken on a new meaning: they must be leaders in both emerging as well as advanced markets; they must be responsive to customers in both departments, which require tremendous innovation and agility; they have to build the competency needed in designing, developing, and marketing the opposite for advanced world markets; and they need to demonstrate rapid decision-making, innovation, and opportunism in delivery to the cost-sensitive underdeveloped markets. As a result, decision-making about the scale of start-ups at the international level plays an important role. The internationalisation of start-up activities is an extremely important and attractive topic among researchers, entrepreneurs, and practitioners. But there is very little research and also projects on the internationalisation of start-up venture activities, particularly after the gain of scaling and exponential growth.

This chapter aims to identify, analyse, classify and rank the sustainability indices and internationalisation challenges of the footwear industry in the emerging economy of Iran. This would provide deeper decision-making insights into Iranian footwear businesses. First, a list of sustainability indices and internationalisation challenges was obtained by reviewing the literature. Then, a combination of multi-criteria decision-making (MCDM) approaches was implemented. The initial sustainability indices and internationalisation challenges were screened using the fuzzy Delphi method, keeping a total of 14 criteria. The best–worst method (BWM) was employed to weigh and rank the criteria. The interpretive structural modelling (ISM) technique and cross-impact matrix applied in MICMAC were employed to visualise the conceptual model based on the levels and classification of the important criteria for the internationalisation of the Iranian footwear industry. The 14 criteria were demonstrated to be important in internationalisation. The most critical sustainability indices were reducing hazardous substances in leather tanning and labour education and training. In contrast, exchange rate instability in Iran’s economy and strict chemical regulations for clothing and footwear were found to be the most important internationalisation challenges. Hence, these criteria should be considered in the internationalisation strategies of the Iranian footwear industry. A combined multilayer sustainable decision-making approach was used to analyse the Iranian footwear industry’s essential sustainability indices and internationalisation challenges. Furthermore, implications and insights are offered to footwear businesses for future decision-making.