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Within the last two decades there has been an increased interest in the issue of work and emotion within work and organizational psychology and related fields. Although the cross-cultural perspective has a long tradition in research on emotions, organizational behavior researches on the dynamic of emotions at work have devoted surprisingly little attention to cross-cultural issues. In this paper, an attempt is made to show how important and useful a cross-cultural perspective is for understanding the role of emotion in the workplace. First, a review of recent publications of cross-national cross-cultural research of emotion at work is presented. In this, the focus is exclusively on cross-national organizational behavior studies of specific emotions with national culture as an explanatory variable. The aim of this is to identify core findings of cross-cultural research on emotion in organizational behavior and some gaps in this burgeoning literature. Second, a review is presented of findings on cross-cultural similarities and differences in emotion, culture-specific norms, and values and their effect on emotion. The aim of this is to identify the implications of these findings for future research on emotion at work. Third, a review of methodological issues in cross-cultural research is presented followed by some recommendations to further advance this area of research.

Cross-cultural research constitutes a pivotal topic for marketing; however, the literature indicates that there are a few studies analyzing social media reviews from a cross-cultural perspective using cultural proximity (supra-national level) as a proxy of culture. Therefore, the purpose of this study is to identify cross-cultural differences in service evaluations and specifically, in hotel appraisals among tourists from Central, Eastern (including Post-Soviet States), Northern and Southern Europe.

A quantitative approach has been taken by studying online user-generated ratings of hotels on Trip Advisor. In total, 1,055 reviews of five hotels in Greece were used for the study.

Multivariate analysis of variance and analysis of variances results confirm cultural differences in overall service evaluations and attributes (value, location, sleeping quality, rooms, cleanliness and service) of tourists from various European regions. Specifically, Eastern Europeans uploaded more reviews than any other European group, whereas Northern Europeans were more generous in their appraisals than Eastern, Southern and Central Europeans.

The results of the study could be used for segmentation purposes of the European tourism market and for recognizing, which aspects of their services need to be improved based on the segments they serve. Moreover, managers should encourage Northern and Eastern Europeans to upload their reviews as both groups are more generous in their evaluations. Moreover, the findings are useful to marketers of other services.

To the author’s knowledge, this is the first study that examines cross-cultural differences in hotel appraisals from a supra-national perspective including developed (Northern and Western Europe), developing (Southern Europe) and emerging tourism markets (Eastern Europe).

The purpose of this paper is to examine the methodological approaches adopted in cross‐cultural service quality (CCSQ) research and the extent to which these approaches have adhered to the general principles of established cross‐cultural research methodology.

A search was conducted to identify CCSQ papers published between 1995 and 2009. The authors searched four well‐known online databases: ABI Inform (Proquest Direct), Emerald Library, ScienceDirect, and EBSCOhost. This search identified 40 studies, which were examined according to three broad groups of methodological issues: research design, instrumentation and data collection, and data analysis and measurement.

Despite the acknowledged contributions that these selected studies have made to the services‐marketing field, it is evident from this review that researchers have frequently overlooked many important aspects of cross‐cultural research methodology. These methodological deficiencies are discussed and various remedies are suggested.

There has been a growing research interest in comparative cross‐cultural service‐quality in recent decades. As this relatively new branch of service‐quality research becomes more prominent, it seems opportune to examine the methodological approaches adopted in these studies and the extent to which these approaches have adhered to the general principles of established cross‐cultural research methodology. This is the first work to examine such a large number of CCSQ studies.

The purpose of this paper is to reveal the key dimensions reflecting the differences between Chinese and foreign brands, evaluate different consumption generations, and provide evidence for studying differences and similarities of brand personality dimensions from a cross‐cultural perspective.

Using a questionnaire survey among a large sample of people in three cities of China, brand personality of Chinese and foreign brands was measured by an indigenous scale. Principal component analysis and nonparametric tests were used to analyze the data.

Two key dimensions of humanity and trendiness were found and compared with Aaker's scale. Differences in dimensions of brand personality were also identified through comparing foreign brands with local brands as well as consumption by the younger and older generations. In conclusion, China's local brands show a higher level of humanity but a lower level of trendiness. The young generation has significantly higher demands for trendiness than the old generation.

In order to test the robustness of the conclusions of this paper, a more popular interval variable type is needed for further study. In addition, the conclusions drawn from this may not be completely suitable for other industries or categories.

The results have some important implications for building the image of China's local brands, especially time‐honored brands. The key approach is to create a trendiness association while keeping points of difference association on humanity.

Previous research has demonstrated cross‐cultural differences and similarities in the evaluations of brand personality, but there are no studies in the context of the Chinese market. The findings of this paper support the argument that the key dimensions of brand personality exist across different cultures.

In business and management, cross-national and cross-cultural comparisons between countries have been a topic of interest for many decades. Not only do firms engage in business in different countries around the world but also within countries. The population has become more diversified over time, making cross-cultural comparisons within country boundaries increasingly relevant. In comparisons across cultural groups, measurement invariance (MI) is a prerequisite; however, in practice, MI is not always attained or even tested. Our study consists of three parts. First, we provide a bibliometric analysis of articles on cross-cultural and cross-national topics in marketing to provide insight into the connections between the articles and the main themes. Second, we code articles to assess whether researchers follow the recommended steps as outlined in the multigroup confirmatory factor analysis (MGCFA) approach. The results indicate that MI testing is incorporated in the toolbox of many empirical researchers in marketing and that articles often report the level of invariance. Yet, most studies find partial invariance, meaning that some items are not comparable across the cultural groups studied. Researchers understand that MI is required, but they often ignore noninvariant items, which may decrease the validity of cross-cultural comparisons made. Third, we analyze the dissemination of MI in the broader literature based on co-citations with Steenkamp and Baumgartner (1998), a widely cited article on MI in the field of marketing. We conclude by noting methodological developments in cross-cultural research to enable addressing noninvariance and providing suggestions to further advance our insight into cross-cultural differences and similarities.

The purpose of this paper is to examine individuals' levels of work ethic amongst current and recent university attendees across three countries. This article presents the results of a survey of 537 respondents from the United States of America, Korea and China, thus extending the previous research into work ethic, often conducted from a Western perspective. The comparative study aims to enhance the understanding of cross-cultural and gender differences and similarities whilst probing for the levels of work ethic amongst the respondents.

A comparative research method was adopted because the authors' aim was to probe similarities and differences across three societies. Multiple analysis of variance (ANOVA) and t-tests were utilised to explore gender and country-related differences. Cluster analysis was applied to probe for segments highly similar to each other in the levels of work ethic of the respondents.

The results confirm the hypothesised differences between countries as well as across gender groups, with American females having the highest levels of work ethic, closely followed by Chinese males and females. Three distinct segments – low, medium and high levels of work ethic – were found in all three countries, indicating that there are individuals in each of the societies who could benefit from strategies for increasing the individuals' levels of work ethic.

Novel gender comparisons of the three country groups revealed American females as having the highest levels of work ethic and Korean females the lowest, whilst the identification of clusters of low, medium and high levels of work ethic provides evidence of the need to increase levels of work ethic to enhance productivity, regardless of the country of origin.

In the globalization age, with worldwide increases in dual income households, decision‐making has become more difficult and even more important than in the past. In this article, a five‐countries cross ‐ cultural comparisons of husband and wife decision‐making roles in the purchase of various goods and services in unlike environments is presented. Despite substantial cultural variation, there are surprisingly high degrees of similarities in family purchasing decision roles among the five countries. This study provides insights for managerial and public policy makers on the implications of cross‐cultural similarities and differences in consumer decision‐making.

The article examines business student attitudes in four countries ‐ Norway (n 337), the United States (n 295), Germany (n 109) and Spain (n 137). Certain differences by subsample are presented and then questioned, suggesting tra ditional third variable control to check if bivariate inter‐sample differences “stand” third variable controls by potentially relevant attitude variables.

This quantitative study seeks to explore HR professionals' perceptions regarding the adoption of technological applications under the fourth industrial revolution on 25 critical human resource management (HRM) challenges. Additionally, the authors compare data for potential cross-cultural differences.

A total sample of 251 HR professionals from 11 countries was divided into four different cultural clusters. They were asked about their attitudes to the most important HRM challenges when managing industrial relations. A 25-item structured Likert five-point scale questionnaire was used to explore the human vs technology relation and examine if there were any significant differences between clusters for each of the challenges.

The results suggest that most HR professionals believe that the use of technology instead of people cannot solve entirely human-centered and emotional based challenges, as those seem to be less exposed to machinery. Moreover, their views on only two of the 25 challenges present significant differences between cultural clusters, regarding making decisions solely on personal interest and managing confidential information after terminating employment.

This paper constitutes the first attempt of addressing the impact of the fourth industrial revolution on HRM challenges at a cross-cultural level. It is plausible that globalization and the fourth industrial revolution affect the perceptions of HR professionals worldwide. The study shows that respondents' perceptions about the “human vs technology” dilemma point toward the same direction, irrespective of their cultural background: that of enhancing human worker's role in business in the age of rapid technological advancements. In addition, the way our sample was drawn, taking into account the top Global Competitiveness Index 4.0 countries, makes our results robust and reliable.