The present study seeks to investigate how individual and organisational consumption is affected when dealing with small and medium‐sized enterprise (SME) organisations from…
Abstract
Purpose
The present study seeks to investigate how individual and organisational consumption is affected when dealing with small and medium‐sized enterprise (SME) organisations from emerging economies.
Design/methodology/approach
Using ethnographic in‐depth interviews, data were collected from 20 Indian UK‐based “buyers” who have either previously bought or are currently buying from organisations based in India. Investigates the perceptions surrounding challenges and/or benefits held by these 20 SMEs. Identified areas such as inter‐cultural blending, community support, country‐of‐origin effects, generational shifts and finally, attitudes towards quality, price, consistency, and branding.
Findings
Findings indicate that the respondents did not vary at all on their collective perceptions about buying from emerging economies, specifically, India. The over‐riding issue that was highlighted many times over was one of “trust in the relationship” between buyer and seller. Findings also suggest the need to take a holistic view on the whole arena of “marketing paradigms for emerging economies”. Despite a climate of increased globalization, an intensification of international contact of businesses, increased travel of executives, and an enlarged overseas education by Indians, there still seems to be a vast gap between the perceptions that are held by India‐based executives and their UK counterparts (high cultural distance).
Research limitations/implications
Conclusions outline information that may potentially be useful to Indian suppliers for use as a reference guideline when entering relationships with UK‐based customers, of either a similar or indeed dissimilar cultural background.
Originality/value
Adds to existing knowledge of how individual and organisational consumption is affected when dealing with SME organisations from emerging economies.
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The purpose of this paper is to offer a perspective on the economic performance of small to medium‐sized enterprises' (SMEs') innovation and education in the context of…
Abstract
Purpose
The purpose of this paper is to offer a perspective on the economic performance of small to medium‐sized enterprises' (SMEs') innovation and education in the context of entrepreneurship.
Design/methodology/approach
A wide ranging narrative supported by examples.
Findings
There is still plenty of opportunity for innovation in entrepreneurship education.
Research limitation/implications
There is real and timely opportunity to follow a research agenda in this area which would be of significant benefit to public policy.
Practical implications
Building pathways to entrepreneurial effectiveness is a challenge but could lead to effective public policy.
Social implications
Economic activity cannot be undertaken in isolation from the cultural context. Entrepreneurship is a force for social change.
Originality/value
The discussion offers a personal viewpoint and poses questions.
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Marketing and entrepreneurship have been recognized as having significant interrelations, and to get potentiated when jointly implemented. A whole branch of literature is…
Abstract
Purpose
Marketing and entrepreneurship have been recognized as having significant interrelations, and to get potentiated when jointly implemented. A whole branch of literature is attempting to specify the synergistic effects and to prove it useful for firms' performance. Most entrepreneurial marketing (EM) advantages are found in small to medium‐sized enterprises (SMEs) and in turbulent environments, that is why, sometimes EM is applied in its constrained form; being the EM definition, a not‐resolved issue. Nevertheless, EM may be used by all sorts of firms in all kinds of contexts. The purpose of this paper is to extend this discussion and propose an integrated conceptual framework.
Design/methodology/approach
The conceptual framework arises from an exploration of the main definitions of EM to date, pointing out the conceptual backgrounds they stress, and extends on marketable entrepreneurship (ME), entrepreneurial marketing (EM) and entrepreneurial marketing orientation (EMO), conducting a revision on the existent literature.
Findings
In total, three lines of interest are outlined; namely ME, EM and EMO. The first two refer to operative functions, such as those of new product development or marketing mix; while the latter describes a strategic extension that implies the intertwined effects of market and entrepreneurial orientation.
Originality/value
Overall, this paper proposes an integrated conceptual framework for EM research and highlights the synergies between both marketing and entrepreneurship on performance through two distinct paths: improved marketing outcomes with entrepreneurial marketing; and improving entrepreneurship outcomes with marketable entrepreneurship.
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The study seeks to extend the comprehension in entrepreneurial marketing (EM) and social value creation through searching the entrepreneurship process in the socially valued art…
Abstract
Purpose
The study seeks to extend the comprehension in entrepreneurial marketing (EM) and social value creation through searching the entrepreneurship process in the socially valued art industry.
Design/methodology/approach
The study is based on a qualitative method: multiple case study. In total, six art‐related innovative enterprises are chosen in different categories (art school, museum, art fair, art gallery, art media) in the art industry. Common properties of the cases are; creating social value in different scopes; and being pioneer and changing the rules in their fields as the entrepreneurial marketers.
Findings
The result of the case study is based on the comprehensive model of entrepreneurship process and the findings are introduced in sub titles: antecedents of the entrepreneurship process; antecedents of non‐profit and for‐profit enterprises; ambidextrous entrepreneurship process; and ambidextrous dimensions of social value creation.
Research limitations/implications
The study provides a new insight on social value creation and EM literature.
Social implications
The art industry is closely related with social value creation and the study is valuable for filling the gaps between art and the entrepreneurship in this context.
Originality/value
The study is valuable since it focuses on opportunity‐related phases of entrepreneurship and introduces a holistic and process‐based model in the context of cognitive and institutional environmental factors. The Ambidextrous Model of Entrepreneurship and Social Value Creation is valuable in order to inspire future researches, especially in EM.
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Pattana Boonchoo, Nigel Wadeson and Denise Tsang
The purpose of this paper is to explore empirically whether there are meaningful relationships between key entrepreneurial marketing (EM) variables and the demographic…
Abstract
Purpose
The purpose of this paper is to explore empirically whether there are meaningful relationships between key entrepreneurial marketing (EM) variables and the demographic characteristics of the organization and its manager.
Design/methodology/approach
The data were gathered from a sample of 369 hotels from all regions of Thailand through the use of a postal survey. Several multiple regression models were used to test the relationships in the study. Interaction terms were added to some models to test the moderating effects of major demographic variables on various EM attributes.
Findings
The study shows which types of hotels and which types of managers were associated with EM characteristics. The results indicate that demographic characteristics, such as age, size, location, experience, and gender, significantly explain sets of entrepreneurial marketing variables. It was found, for instance, that both a young hotel and a large hotel are positively associated with entrepreneurial marketing, while owner management is positively associated with market orientation and negatively associated with growth aspirations but has no significant relationship with entrepreneurial orientation.
Originality/value
The paper provides a comprehensive overview of selected relationships between key EM dimensions in the existing literature. It is suggested that future research involves a more in‐depth exploration of some of the relationships found in this study.
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Nicole R. Fuller, McDowell Porter and Elyria A. Kemp
This study aims to examine the relationship between marginalization, Web presence and firm performance for small- and medium-sized enterprises (SMEs).
Abstract
Purpose
This study aims to examine the relationship between marginalization, Web presence and firm performance for small- and medium-sized enterprises (SMEs).
Design/methodology/approach
This study relies upon interviews and surveys of managers and/or owners of SMEs. Using confirmatory factor analysis and structural equation modeling, the authors tested an integrated model of the relationship between marginalization, Web presence and firm performance.
Findings
Findings indicate that marginalization enhances the risk perceptions entrepreneurs assign to internet use. This enhanced risk perception then limits the extent to which an entrepreneur responds to online customer feedback, which has implications for the SME’s relationship and reputation management efforts with buyers, ultimately impacting the enterprise’s performance.
Originality/value
This study sheds light on the overlooked phenomena of marginalization and internet avoidance among entrepreneurs. The findings provide insight for entrepreneurs on the deleterious consequences associated with lacking an online presence.