Search results

Motivated by consumers' concerns about water resources, this paper studies the interactive impact of advertising efforts and water-saving on corporate profits in apparel supply chains. Moreover, this study attempts to find an effective way to improve the profit of supply chain members under different game scenarios. Therefore, this study explores the game scenarios with considering the cost-sharing contract.

This paper constructs two basic game models considering different market power in the apparel supply chains, and explores the Pareto improvement combined with cost-sharing contracts based on the basic models. Furthermore, this study extends the models by considering cost-saving and non-linear demand.

In this paper, it can be found that advertising efforts and water-saving have complex interactive relationships. Counter-intuitively, the increase in advertising efforts may increase water savings. Furthermore, it presents a Pareto improvement when considering cost-sharing contracts, and both the manufacturer and the retailer's profits may improve simultaneously. Moreover, it does not affect the main conclusions when consider the effects of cost-saving and non-linear demand.

Although some important findings have been reached, this paper can be extended in many ways in the future. For example, the coordination mechanism among supply chain members can be considered and the fair distribution of profits can be studied. Moreover, the influence of the government policies on the optimal strategy, as well as changes in social welfare can be considered.

This study offers supply chain members the guidelines on coordinating water-saving investment and advertising efforts which provided new insight into the interaction of these two factors in the apparel supply chains. Moreover, it can provide a coordination mechanism for the supply chain members to improve their profits.

This paper explores the interactive relationship between water-saving and advertising efforts. It can not only save more water resources but also enable consumers to enjoy more environmentally friendly apparel products.

The current literature mainly focuses on the impact of advertising efforts on firm profit. However, this paper studies the interaction between advertising efforts and water-saving in apparel supply chains. Furthermore, this study explores the optimal pricing strategies and Pareto improvement by considering cost-sharing contracts. It can provide theoretical and practical guidance for the decision-maker in deciding on advertising and water-saving investment.

Exploring the intrinsic connection between the ecological environment and the digital economy and empirically testing how the level of digital economic development affects the ecological environment. Using the entropy weighting method to analyze the weights of the indicators in the digital economic development level and ecological environment system to explore the factors that have the greatest impact on the ecological environment in the indicator system of the digital economic development level so as to deepen the theoretical understanding of the relationship between the level of development of the digital economy and the ecological environment. Explore the regional heterogeneity of the level of development of the digital economy to promote the healthy development of China’s ecological environment proving the difference in the level of development of the digital economy in the east west and central regions of China and the difference in the effect on the ecological environment.

Based on the panel data of 30 provinces in China from 2013 to 2021 this paper fits the index system of digital economy development level with three factors. A digital infrastructure digital industry and digital application combines environmental pollution and energy consumption to construct ecological environment indicators and explored the impact of digital economy development level on the ecological environment by using the entropy weight method and the random effect model.

The findings indicate that the degree of digital economic development has a positive and significant impact on promoting the healthy development of the ecological environment, in which the digital industry has the greatest impact on the ecological environment. Meanwhile, the improvement of industrial structure also has a positive effect on the improvement of the ecological environment, whereas the level of human capital inhibits the healthy development of the ecological environment, and the governmental support fails to effectively and significantly promote the improvement of the ecological environment. Furthermore, the empirical research indicates that the level of digital economy development has obvious regional heterogeneity on the healthy development of the ecological environment: the eastern and central regions have a significant effect, while the western region has a less significant effect.

Although domestic and foreign scholars and experts have conducted sufficient studies on the ecological environment and the development level of digital economy respectively, there are few studies on the empirical analysis of the positive significance and regional heterogeneity of the impact of the development level of digital economy on the ecological environment, which can be supplemented and referred to in this study. At the same time, it also provides intellectual support for our country to achieve high-quality development of digital economy and efficient governance of ecological environment.