Search results

Message stream advertising (MSA) has become an increasingly popular option for advertising on mobile social media. However, MSA is often avoided by consumers, and this avoidance deserves more research attention. The purpose of this study is therefore to identify the underlying mechanism and key variables that affect consumer avoidance of MSA in the context of mobile social media.

A face-to-face survey was administered to current mobile users of WeChat (N = 438). Structural equation modeling was conducted to test the relationships in the research model.

Results revealed that mobile consumers employ mechanical avoidance methods (i.e. zipping, muting and zapping) against MSA. The findings also demonstrated that advertising intrusiveness (stimulus) is directly linked to negative emotions, perceived entertainment and sense of control (organism), which, in turn, relate to MSA avoidance (response).

The study contributes to the MSA avoidance literature by using the stimulus-organism-response model to deepen the understanding of consumers' MSA avoidance on mobile social media, and it suggests important managerial implications for advertising practitioners and platform operators.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Social media advertising must engage with consumers, validate their sense of control, and avoid evoking negative emotions.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Mobile agent‐based e‐marketplace is one type of business application that has been developed as a flexible and efficient approach to help companies or corporations to extend their businesses to outreach larger markets without regional and continental boundaries. However, every distributed system is unable to avoid the security problems due to the open internet environment. Mobile agent‐based e‐marketplaces are no exception. Thus, the security of mobile agents is a crucial factor in the design of mobile agent‐based e‐marketplaces. To overcome this kind of problem, the purpose of this paper is to design and implement a framework and system of secure and trustworthy mobile agent based e‐marketplace.

This paper presents the system design for the system implementation based on the designed framework. It includes three major aspects: the design issues, system design and development environment and tools for system implementation. The system architecture, use case diagram and use case specifications are presented in the system design section.

The system design is an essential step that is required before a prototype system is implemented. The system is designed based on the described and outlined requirements and evaluation criteria, therefore, to support a secure and trustworthy trading environment. The paper is concluded by discussing and highlighting further research work.

This paper presents the system design for implementing a secure and trustworthy mobile agent‐based e‐marketplace system by using the latest version of UML modeling tool and techniques.

Mobile agent‐based e‐marketplaces are business applications that have been developed as flexible and efficient approaches to help companies or corporations to extend their businesses to outreach larger markets without regional and continental boundaries. Every distributed system is unable to avoid security problems due to the open internet environment. Mobile agent‐based e‐marketplaces are no exceptions. The purpose of this paper is to design and implement a framework and system of a secure and trustworthy mobile agent‐based e‐marketplace to overcome this problem.

The authors present an analysis and evaluation of a secure and trustworthy mobile agent‐based e‐marketplace, which was specified and prototyped. The experimental results of the implemented system are used to address the evaluation of the system. The discussion of the solution is also presented.

The evaluation and performance results show that the proposed framework and system have the ability to provide a secure and efficient e‐marketplace environment for trading products. The authors draw conclusions and highlight future work on this specific research area.

The performance and scalability are the two most important issues for mobile‐agent based systems together with their feasibility. The evaluation and performance results are used to reflect the results of the research in its entirety.