Kaimeng Zhang, Zhongxin Ni and Zhouyan Lu
This research paper aims to investigate the critical factors influencing the live commerce industry and their implications for Key Opinion Leaders (KOLs) and brands.
Abstract
Purpose
This research paper aims to investigate the critical factors influencing the live commerce industry and their implications for Key Opinion Leaders (KOLs) and brands.
Design/methodology/approach
The study comprehensively reviews previous research, develops relevant hypotheses and utilizes personal information from 66 anchors, along with data from 23,000 product links obtained from the backends of live commerce platforms.
Findings
The study emphasizes that KOLs with higher traffic significantly influence Gross Merchandise Volume (GMV). Intriguingly, KOLs with lower traffic levels exhibit a more pronounced effect on Return on Investment (ROI), highlighting their significance in driving profitability. Furthermore, the study explores the correlation between KOL hashtags and GMV/ROI and the intricate relationship between product types and KOL hashtags.
Practical implications
The findings significantly enhance the understanding of live shopping behavior and provide valuable insights for business management strategies. Practitioners can leverage this empirical evidence to make informed decisions, utilizing extensive data samples of KOLs and brands.
Originality/value
This research contributes unique insights into the live-streaming commerce industry using backend data from Live Streaming E-commerce platforms. The findings are more accurate based on market data than previous studies that relied on platform reviews or questionnaires. Additionally, this paper investigates the impact of KOLs on the performance of live e-commerce from three perspectives: GMV, ROI and hot-selling products.
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Yingxiang Zhao, Junde Guo, Xiaoni Yan, Shan Du, Min Gong, Biao Sun, Junwen Shi and Wen Deng
The purpose of this paper is to investigate the friction and wear mechanisms in copper-based self-lubricating composites with MoS2 as the lubricating phase, which provides a…
Abstract
Purpose
The purpose of this paper is to investigate the friction and wear mechanisms in copper-based self-lubricating composites with MoS2 as the lubricating phase, which provides a theoretical basis for subsequent research on high-performance copper-based self-lubricating materials.
Design/methodology/approach
Friction tests were performed at a speed of 100 r/min, a load of 10 N, a friction radius of 5 mm and a sliding speed of 30 min. Friction experiments were carried out at RT-500°C. The phase composition of the samples was characterized by X-ray diffraction of Cu Ka radiation, and the microstructure, morphology and elemental distribution were characterized by scanning electron microscopy and energy dispersive spectroscopy. Reactants and valences formed during the wear process were analyzed by X-ray photoelectron spectroscopy.
Findings
The addition of MoS2 can effectively improve friction-reducing and anti-wear action of the matrix, which is beneficial to form a lubricating film on the sliding track. After analyzing different changing mechanism of the sliding tracks, the oxides and sulfides of MoS2, MoO2, Cu2O, CuO and Ni(OH)2 were detected to form a synergetic lubricating film on the sliding track, which is responsible for the excellent tribological properties from room to elevated temperature.
Research limitations/implications
For self-lubrication Cu–Sn–Ni–MoS2 material in engineering field, there are still few available references on high-temperature application.
Practical implications
This paper provides a theoretical basis for the following research on copper-based self-lubricating materials with high performance.
Originality/value
With this statement, the authors hereby certify that the manuscript is the results of their own effort and ability. They have indicated all quotes, citations and references. Furthermore, the authors have not submitted any essay, paper or thesis with similar content elsewhere. No conflict of interest exits in the submission of this manuscript.
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Ellen Efron Pimentel and Jinyun Liu
In this paper, we model histories of coresidence between two cohorts of urban Chinese couples, married during the Cultural Revolution and early market reform periods. Most…
Abstract
In this paper, we model histories of coresidence between two cohorts of urban Chinese couples, married during the Cultural Revolution and early market reform periods. Most research on coresidence pictures families cross‐sectionally, but nuclear households are a natural part of extended coresidence systems that prefer stem family arrangements. We study histories of coresidence to determine what predicts ever having coresided with the husband’s parents, comparing the predictive power of modernization theory to the impact of demographic change, the availability of household members, and the resources and needs of each generation. While married children’s needs for childcare do not propel them into coresidence, they strongly predict the likelihood of staying coresident.
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Keqing Zhong and Jae Park
This policy review paper is an analysis of the Double Reduction Policy (DRP) of China that was promulgated in July 2021. It looks into its rationale as well as different…
Abstract
Purpose
This policy review paper is an analysis of the Double Reduction Policy (DRP) of China that was promulgated in July 2021. It looks into its rationale as well as different stakeholders' early reactions to the policy.
Design/methodology/approach
Critical policy analysis (CPA) method was used to identify (1) the artefacts, such as language, objects and acts, that were significant carriers of the DRP; (2) communities of meaning, interpretation, speech and practice that are relevant to the DRP and its implementation; (3) the local discourses relevant to the DRP; and (4) the tension points and their conceptual sources (affective, cognitive and/or moral) by different DRP stakeholders. As per the comparative education field, this paper compares the pre-DRP and post-DRP periods to tease out how the policy affects different stakeholders of education.
Findings
The DRP in China could be attributed to diverse factors such as demography, socialist economic and developmental visions and manpower structure. The implementation of the DRP has generated uneven reactions among different stakeholders and geographical regions both in speed and scale. While education stakeholders have no choice but to adopt the policy, they face challenges derived from a sudden halt of private educational resources and subsequent increased duties of parents and schools.
Originality/value
The significance of this early policy analysis lies in offering an insight into education development in China by analysing and deliberating the DRP from different perspectives.