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1 – 10 of 11Zhongjun Tang, Tingting Wang, Junfu Cui, Zhongya Han and Bo He
Because of short life cycle and fluctuating greatly in total sales volumes (TSV), it is difficult to accumulate enough sales data and mine an attribute set reflecting the common…
Abstract
Purpose
Because of short life cycle and fluctuating greatly in total sales volumes (TSV), it is difficult to accumulate enough sales data and mine an attribute set reflecting the common needs of all consumers for a kind of experiential product with short life cycle (EPSLC). Methods for predicting TSV of long-life-cycle products may not be suitable for EPSLC. Furthermore, point prediction cannot obtain satisfactory prediction results because information available before production is inadequate. Thus, this paper aims at proposing and verifying a novel interval prediction method (IPM).
Design/methodology/approach
Because interval prediction may satisfy requirements of preproduction investment decision-making, interval prediction was adopted, and then the prediction difficult was converted into a classification problem. The classification was designed by comparing similarities in attribute relationship patterns between a new EPSLC and existing product groups. The product introduction may be written or obtained before production and thus was designed as primary source information. IPM was verified by using data of crime movies released in China from 2013 to 2017.
Findings
The IPM is valid, which uses product introduction as input, classifies existing products into three groups with different TSV intervals, mines attribute relationship patterns using content and association analyses and compares similarities in attribute relationship patterns – to predict TSV interval of a new EPSLC before production.
Originality/value
Different from other studies, the IPM uses product introduction to mine attribute relationship patterns and compares similarities in attribute relationship patterns to predict the interval values. It has a strong applicability in data content and structure and may realize rolling prediction.
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Yiran Wang, Zhongjun Tang, Wanqiu Wang, Dongyuan Zhao, Duokui He and Yingtong Lu
Virtual idols have entered the golden period as the main form of future digital people. However, existing studies only focus on a single idol type and partial role relationships…
Abstract
Purpose
Virtual idols have entered the golden period as the main form of future digital people. However, existing studies only focus on a single idol type and partial role relationships related to virtual idols, lacking synthesized insights. To address these gaps, this paper summarizes different types of virtual idols and all role relationships to achieve a comprehensive literature review.
Design/methodology/approach
Based on the business ecosystem theory, this paper constructs a business role ecosystem framework for virtual idols from the two subsystems of value co-creation and value realization.
Findings
Firstly, we extract common characteristics and the generalized definition applicable to diverse idol types. Secondly, we find that there are commonalities and differences in the significant characteristics of virtual idols in different application fields. Thirdly, literature in the value co-creation subsystem mainly focuses on co-creation mechanisms in the role relationship between idols and demanders (RRID). A few focus on virtual idols’ constructions in the role relationship between producers and idols (RRPI) and co-creation phenomena in the role relationship between demanders and producers (RRDP). Finally, literature in the value realization subsystem mainly focuses on consumer attitudes and realization mechanisms in RRID. A few focus on realization phenomena in the role relationship between producers and tripartite enterprises (RRPT) and RRPI.
Practical implications
This paper points out future implementing directions of industry practitioners, gives strategies to promote economic value realizations and emphasizes the importance of cultural communication.
Originality/value
This paper discusses the existing theoretical gaps and possible future research directions regarding characteristics, applications and role relationships.
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Dongyuan Zhao, Zhongjun Tang and Fengxia Sun
This paper investigates the semantic association mechanisms of weak demand signals that facilitate innovative product development in terms of conceptual and temporal precedence…
Abstract
Purpose
This paper investigates the semantic association mechanisms of weak demand signals that facilitate innovative product development in terms of conceptual and temporal precedence, despite their inherent ambiguity and uncertainty.
Design/methodology/approach
To address this challenge, a domain ontology approach is proposed to construct a customer demand scenario-based framework that eliminates the blind spots in weak demand signal identification. The framework provides a basis for identifying such signals and introduces evaluation indices, such as depth, novelty and association, which are integrated to propose a three-dimensional weak signal recognition model based on domain ontology that outperforms existing research.
Findings
Empirical analysis is carried out based on customer comments of new energy vehicles on car platform such as “Auto Home” and “Bitauto”. Results demonstrate that in terms of recognition quantity, the three-dimensional weak demand signal recognition model, based on domain ontology, can accurately identify six demand weak signals. Conversely, the keyword analysis method exhibits a recognition quantity of four weak signals; in terms of recognition quality, the three-dimensional weak demand signal recognition model based on domain ontology can exclude non-demand signals such as “charging technology”, while keyword analysis methods cannot. Overall, the model proposed in this paper has higher sensitivity.
Originality/value
This paper proposes a novel method for identifying weak demand signals that considers the frequency of the signal's novelty, depth and relevance to the target demand. To verify its effectiveness, customer review data for new energy vehicles is used. The results provide a theoretical reference for formulating government policies and identifying weak demand signals for businesses.
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Dongyuan Zhao, Zhongjun Tang and Duokui He
With the intensification of market competition, there is a growing demand for weak signal identification and evolutionary analysis for enterprise foresight. For decades, many…
Abstract
Purpose
With the intensification of market competition, there is a growing demand for weak signal identification and evolutionary analysis for enterprise foresight. For decades, many scholars have conducted relevant research. However, the existing research only cuts in from a single angle and lacks a systematic and comprehensive overview. In this paper, the authors summarize the articles related to weak signal recognition and evolutionary analysis, in an attempt to make contributions to relevant research.
Design/methodology/approach
The authors develop a systematic overview framework based on the most classical three-dimensional space model of weak signals. Framework comprehensively summarizes the current research insights and knowledge from three dimensions of research field, identification methods and interpretation methods.
Findings
The research results show that it is necessary to improve the automation level in the process of weak signal recognition and analysis and transfer valuable human resources to the decision-making stage. In addition, it is necessary to coordinate multiple types of data sources, expand research subfields and optimize weak signal recognition and interpretation methods, with a view to expanding weak signal future research, making theoretical and practical contributions to enterprise foresight, and providing reference for the government to establish weak signal technology monitoring, evaluation and early warning mechanisms.
Originality/value
The authors develop a systematic overview framework based on the most classical three-dimensional space model of weak signals. It comprehensively summarizes the current research insights and knowledge from three dimensions of research field, identification methods and interpretation methods.
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Zhongjun Tang and Bo He
The purpose of this paper is to explore how the number and quality of games that publishers have released, popularity of game genre, age rating and package size are configured to…
Abstract
Purpose
The purpose of this paper is to explore how the number and quality of games that publishers have released, popularity of game genre, age rating and package size are configured to determine the mobile game takeoff in a short time.
Design/methodology/approach
Based on the signaling theory, the authors present a conceptual model. Using actual data about 170 mobile games at their initial stage in the Apple App store, the authors test the conceptual model by applying fuzzy qualitative comparative analysis (fsQCA).
Findings
The findings identify four solutions that explain Mobile game takeoff in a short time. The authors highlight the role of the number and quality of games released by publishers, as well as that of popular game genres, which are always core factors when present.
Originality/value
This paper complements the previous research on the diffusion of mobile games by exploring which information combinations can lead to mobile games takeoff in a short time from the perspective of configuration. FsQCA serves as a better tool for explaining the complex relationships among variables than a regression analysis approach does. The authors extend existing knowledge on how the number and quality of games that publishers have released, popularity of game genre, age rating and package size combine to lead to takeoff of mobile games in a short time.
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Zhongjun Tang and Bo He
The study aims to show how several factors interact to promote mobile game download: the number of games released by a publisher, the quality of the games released, the popularity…
Abstract
Purpose
The study aims to show how several factors interact to promote mobile game download: the number of games released by a publisher, the quality of the games released, the popularity of a game's genre, the quality of borrowed intellectual property, the frequency of recommendations, intragenre ranking, consumer rating and review quantity.
Design/methodology/approach
Signaling theory was used to classify the mobile game information displayed on the Apple App Store into four groups. A conceptual model was proposed to illustrate the complex relationship between the information and download. Based on information on 203 mobile games in the seven days following their release, the model was empirically tested to identify the influence of information configuration on game download by combining fuzzy qualitative comparative analysis (fsQCA) and a fuzzy cognitive map (FCM).
Findings
Three solutions were identified for high game download and two for low/medium. The number of previous games released by a publisher, intragenre ranking, consumer rating and review quantity are core conditions that reinforce high game download. The effects of one information type on another and on downloads change as coexisting information types change.
Originality/value
This study enriches existing knowledge about how combinations of multiple types of game information lead to game download and extends previous variance-based research. Combining an FCM with fsQCA can facilitate one’s understanding of the complex causal relationships between game information and download.
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Zhongjun Tang, Xiaohong Chen and Juan Xiao
This paper seeks to develop a conceptual model that enables understanding of consumer purchase decisions in relation to the first customized products, including steps of the…
Abstract
Purpose
This paper seeks to develop a conceptual model that enables understanding of consumer purchase decisions in relation to the first customized products, including steps of the decision process, determinants, and consequences of each step.
Design/methodology/approach
The classic grounded theory approach was used.
Findings
The study found that the process consists of six steps called knowledge learning and preliminary information searching, problem recognition, budget setting, detailed information searching and solution creating, purchase involvement, and use and post‐purchase. The process is distinct from the process of traditional models of consumer decision mainly from three aspects: the process starting from “knowledge learning and information searching”, not from “problem recognition”, while “problem recognition” is the second step; information searched in the process mainly on components of products, with little on products; and the process includes a step “solution creating”, but without steps “alternative evaluation” and “choice”. The consequences of the first step consist of knowledge mastered, market information acquired, pre‐decisions, perceived value of customized PC, positive attitude towards customized PC, and self‐confidence, which are the main determinants of the following steps. Besides these determinants, others included are interest, curiosity, work with computers as tools, sources of knowledge and information on PC, and income.
Practical implications
The study provides a foundation for future quantitative research on determinants of consumers' purchasing the first customized products and provides insights into marketing: for example, target consumers of customized PC are characterized at least by having great self‐confidence in their capability to make an effective decision in purchasing customized PC, and having mastered enough PC knowledge.
Originality/value
Across a variety of domains, consumers are demanding increased customized products. While consumer decision making has become a prominent research topic in various fields of marketing and consumer science over the past decades, surprisingly little research has examined consumer purchase decisions in relation to the first customized personal computer (PC) and factors influencing such a process. The study may fill this gap.
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Zhongjun Tang, Jianghong Luo and Juan Xiao
This paper seeks to empirically identify factors influencing Chinese consumers' intention to purchase customized desk top (PC for short) and their effect levels.
Abstract
Purpose
This paper seeks to empirically identify factors influencing Chinese consumers' intention to purchase customized desk top (PC for short) and their effect levels.
Design/methodology/approach
Survey and structural equation modeling techniques were used.
Findings
This research finds that: attitude toward purchasing customized PC, followed by self‐confidence, and subjective norm influence behavioral intention most significantly; perceived knowledge has a very strong and positive effect on self‐confidence and attitude; and subjective norm and perceived usefulness influence attitude positively. In contrast, a direct effect of perceived knowledge on behavioral intention is rejected. Experience for males and females moderates the confirmed relationships except the relationship between perceived knowledge and attitude for females. Gender for respondents with and without experience moderates the confirmed relationships except the effects of attitude and subjective norm on behavioral intention for respondents without experience and the effect of self‐confidence on behavioral intention for respondents with experience.
Practical implications
It appears that customized PC providers should be aware that mass customization is applicable to markets where consumers are familiar with PC, hold a positive attitude toward purchasing a customized PC, and have confidence in their capability to make an effective decision in purchasing a customized PC.
Originality/value
Little attention has been paid to empirical testing factors and their effect levels on consumers' intention to purchase customized products. No research has been conducted to empirically identify factors influencing Chinese consumers' intention to purchase customized PC and their effect levels, while this research fills this gap.
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Li Gao, Jinnan Song, Jianxiao Guo and Jiajuan Liang
Share pledge is a popular way to raise funds in China, but it aggravates information asymmetry. As an indispensable information intermediary in the financial market, media…
Abstract
Purpose
Share pledge is a popular way to raise funds in China, but it aggravates information asymmetry. As an indispensable information intermediary in the financial market, media coverage affects asset price and pricing efficiency and impacts information asymmetry. This study aims to explore the governance role of media coverage as an information intermediary in the share pledge context in China.
Design/methodology/approach
Moderating effect and mediating effect analyses are the primary methods used to test the governance role of media coverage. The ordinary least squares model was used to test the relationship between share pledge and market performance and then proved the moderating effect of media coverage toward the corporate market value of pledge firms. Accounting earnings value relevance models were explored to test the path of media coverage on firm market value by mediating effect analysis. At last, subgroup tests were used to verify the heterogeneity of the moderating effect of media coverage.
Findings
In the context of share pledge in China, the higher the share pledge ratio, the higher is the market value of listed firms, which verifies the motivation of controlling shareholders to avoid the transfer of control right and the motivation to tunneling. Media coverage has a significant negative moderating effect on the relationship between share pledge rate and corporate value and has a significant impact on the accounting earnings value relevance of share pledge firms. From the perspective of long-term earnings, media coverage reduces the market performance of share pledge firms by reducing the value correlation of accounting earnings information. From the short-term price point of view, media coverage reduces the market performance of share pledge firms by improving the value correlation of accounting earnings information. Furthermore, media coverage has a more significant moderating effect in state-owned share pledge firms and low information transparency and low information disclosure quality firms.
Research limitations/implications
This paper does not distinguish the mode difference of spreading news and the impact of non-pledge media coverage. Also, this paper does not consider factors other than accounting information value relevance when exploring how media coverage affects the corporate market value. Share pledge firms should use media for publicity and play a role in media governance and should actively improve their information disclosure quality, strengthen communication with investors and reduce information asymmetry fundamentally.
Practical implications
This paper diversify the governance choices for share pledge firms and has important implications for firms, investors, information intermediaries and regulators. Media reports play an increasingly important role today, and any reports and predictions of major events may profoundly affect investors’ decisions. Although media reports can make up for the weakness of accounting information disclosure of equity pledge companies in some sense, it is still not a long-term strategy. Equity pledge companies should not only make use of media for publicity and play a role of media governance but also actively improve their information disclosure quality.
Originality/value
This paper focuses on share pledge firms to carry out in-depth research. Based on exploring the influence mechanism of share pledges, the authors find the importance of media governance. This paper expands the literature about the economic consequences of share pledges and provides empirical data for media governance of share pledge firms. This paper innovatively proves the governance role of media coverage from the view of accounting information value relevance. The main innovation point is the long and short-term perspective analysis of the influence of media coverage on the correlation of accounting earnings value. The heterogeneity effect analysis of media coverage also reflects the depth and strong practical guiding significance of this study.
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Zuhao Li, Chenyu Wang, Chen Li, Zhonghan Wang, Fan Yang, He Liu, Yanguo Qin and Jincheng Wang
This paper aims to review the latest applications in terms of three-dimensional printed (3DP) metal implants in orthopedics, and, importantly, the design of 3DP metal implants…
Abstract
Purpose
This paper aims to review the latest applications in terms of three-dimensional printed (3DP) metal implants in orthopedics, and, importantly, the design of 3DP metal implants through a series of cases operated at The Second Hospital of Jilin University were presented.
Design/methodology/approach
This paper is available to practitioners who are use 3DP implants in orthopedics. This review began with the deficiency of traditional prostheses and basic concepts of 3DP implants. Then, representative 3DP clinical cases were summarized and compared, and the experiences using customized prostheses and directions for future potential development are also shown.
Findings
The results obtained from the follow-up of clinical applications of 3DP implants show that the 3D designed and printed metal implants could exhibit good bone defect matching, quick and safe joint functional rehabilitation as well as saving time in surgery, which achieved high patient satisfaction collectively.
Originality/value
Single center experiences of 3DP metal implants design were shared and the detailed technical points between various regions were compared and analyzed. In conclusion, the 3DP technology is infusive and will present huge potential to reform future orthopedic practice.
Details