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1 – 10 of 10Suk Ha Grace Chan, Binglin Martin Tang, Zhiwei (CJ) Lin and Kang Ying Connie Gao
Despite the growing interest in micro-celebrities in destination marketing, their role in transferring cognitive, emotional and behavioral outcomes to destination psychological…
Abstract
Purpose
Despite the growing interest in micro-celebrities in destination marketing, their role in transferring cognitive, emotional and behavioral outcomes to destination psychological ownership (DPO) is underexplored. This study aims to address this void by investigating how the perceived characteristics of micro-celebrities influence travel intentions through interactive engagement, perceived information quality and DPO. It highlights three pathways for fostering DPO.
Design/methodology/approach
A survey-based design was developed with 302 samples collected and analyzed using partial least squares structural equation modeling and artificial neural network to examine the hypothesized model.
Findings
Findings reveal that the expertise and attractiveness of micro-celebrities enhance their perceived personal trustworthiness. This perception encourages social media users to view travel information from micro-celebrities as higher quality and to engage more with them, leading to DPO. Consequently, when social media users experience this psychological ownership, they show a stronger intention to travel to the destination, influenced partly by micro-celebrity marketing.
Originality/value
This study provides a psychological–developmental perspective on micro-celebrity marketing-induced travels. It underscores the importance of fostering micro-celebrity-induced DPO to establish a sustained, mutually beneficial relationship between tourists and destinations.
研究目的
尽管微名人在目的地营销中的作用已引起学术界的关注, 但他们在传递认知、情感和行为结果至目的地心理所有权中的作用尚未得到充分探索。本研究通过调查微名人的感知特征如何通过互动参与、感知信息质量及目的地心理所有权影响旅行意图, 填补了这一研究空白。此外, 本研究还强调了促进目的地心理所有权的三条途径。
研究方法
本研究采用基于调查的设计, 收集并分析了302个样本, 并使用偏最小二乘结构方程模型(PLS-SEM)和人工神经网络(ANN)对假设模型进行了检验。
研究结果
研究结果表明, 微名人的专业知识和吸引力增强了其感知个人可信度。这一感知促使社交媒体用户将微名人分享的旅行信息视为更高质量的信息, 并与他们进行更频繁的互动, 从而促进了目的地心理所有权的形成。由此, 当社交媒体用户体验到这种心理所有权时, 他们表现出更强烈的旅行意图, 这在一定程度上受到微名人营销的影响。
独创性
本研究从心理发展的角度探讨了微名人营销引发的旅行意图, 强调了通过微名人激发目的地心理所有权的重要性, 以建立游客与目的地之间持续且互利的关系。
Objetivo
A pesar del creciente interés por las micro-celebridades en el marketing de destinos, su papel en la transferencia de resultados cognitivos, afectivos y conductuales a la apropiación psicológica del destino (DPO) está poco explorado. Esta investigación aborda esta laguna de investigación analizando cómo las características percibidas de las micro-celebridades influyen en las intenciones de viaje a través del compromiso interactivo, la calidad de la información percibida y la DPO. Se destacan tres vías para fomentar la DPO.
Metodología
Se desarrolló un diseño basado en encuestas, recogiéndose y analizándose 302 observaciones. Se utilizó modelización de ecuaciones estructurales por mínimos cuadrados parciales y redes neuronales artificiales para analizar el modelo propuesto.
Conclusiones
Los resultados revelan que la experiencia y el atractivo de las micro-celebridades mejoran su credibilidad personal percibida. Esta percepción anima a los usuarios de redes sociales a considerar la información sobre viajes proporcionada por las micro-celebridades como de mayor calidad y a interactuar más con ellas, lo que conduce a la formación de la apropiación psicológica del destino. Como resultado, cuando los usuarios de redes sociales experimentan esta apropiación psicológica, muestran una mayor intención de viajar al destino, influenciados en parte por el marketing de micro-celebridades.
Originalidad/valor
Este estudio aporta una perspectiva de desarrollo psicológico sobre los viajes inducidos por el marketing de micro-celebridades. Subraya la importancia de fomentar la propiedad psicológica del destino inducida por micro-celebridades para establecer relaciones sostenidas y mutuamente beneficiosas entre los turistas y los destinos.
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IokTeng Esther Kou, IpKin Anthony Wong and Zhiwei (CJ) Lin
This study aims to draw upon boundary the crossing theory to examine the transition of casino hotel guests’ revisit intentions from casino social media sites to casino properties…
Abstract
Purpose
This study aims to draw upon boundary the crossing theory to examine the transition of casino hotel guests’ revisit intentions from casino social media sites to casino properties, with the influence of the motivation–opportunity–ability model.
Design/methodology/approach
Under a quantitative approach, 20 casinos that operated official social media sites were selected, with a quota sampling method designed to assign 20 respondents for each casino. A structural model was used to explore the hypothesized relationships.
Findings
The results illustrate that ability and opportunity are crucial in enhancing social media revisit intention. They also reveal that casino and destination revisit intention can be boosted with increased social media revisit intention.
Practical implications
This study provides a fresh look into the relation across the boundary between the virtual and physical environment and illustrates a means by which casinos can be camouflaged as leisure and entertainment venues to strengthen their competitiveness in attracting tourists through social media.
Originality/value
This study offers new evidence for the linkage between online and offline behaviors with respect to how social media could transit into tangible travel propensity.
研究目的
本研究利用跨界理论来检验赌场酒店客人的重游意图从赌场社交媒体网站到赌场属性的转变, 并受到动机-机会-能力模型的影响。
研究设计/方法/途径
在定量方法下, 选择了 20 家运营官方社交媒体网站的赌场, 采用配额抽样方法, 为每个赌场分配 20 名受访者。使用结构模型来探索假设的关系。
研究发现
结果表明, 能力和机会对于增强社交媒体重访意图至关重要。他们还揭示了赌场和目的地的重访意图可以随着社交媒体重访意图的增加而提高。
实践意义
这项研究对虚拟和物理环境之间的边界关系提供了全新的视角, 并说明了一种可以将赌场伪装成休闲和娱乐场所的方法, 以增强其通过社交媒体吸引游客的竞争力。
研究原创性
这项研究为在线和离线行为之间的联系提供了新的证据, 即社交媒体如何转变为有形的旅行倾向。
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IpKin Anthony Wong, Xueying (Linda) Lin, Zhiwei (CJ) Lin and Yuxun (Emily) Lin
This study aims to unlock a ritual chain mechanism that promotes socio-mental (or socio-psychological) resilience. This study draws on interaction ritual chains theory and the…
Abstract
Purpose
This study aims to unlock a ritual chain mechanism that promotes socio-mental (or socio-psychological) resilience. This study draws on interaction ritual chains theory and the concept of transformative service to answer the question of how people could be inspired toward an elevated level of group solidarity, emotional energy, morality and, thus, socio-mental resilience.
Design/methodology/approach
This study took a qualitative approach resting upon online reviews and observations from an augmented food festival about hot pot delicacies dedicated to medical workers fighting hard amid the early coronavirus outbreak.
Findings
The results of this study point to four primary ritual outcomes (e.g. emotional energy, group solidarity, symbols of relationships and standards of morality) along with a two-tier micro–macro socio-mental resilience sustainability paradigm.
Research limitations/implications
Empirical findings from this study could help operators to justify their transformative initiatives as means for customers to replenish their depleted physical and mental resources.
Originality/value
This inquiry presents new nuances to interaction ritual chains. This study also extends the transformative role of hospitality services to accentuate a linkage among individuals, communities and the society.
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IpKin Anthony Wong, Mengwei Vivienne Lu, Shuyi Lin and Zhiwei (CJ) Lin
This research paper aims to explore Airbnb’s online experience initiative, which has sparked a new wave of virtual tourism to improvise a large assortment of experiential…
Abstract
Purpose
This research paper aims to explore Airbnb’s online experience initiative, which has sparked a new wave of virtual tourism to improvise a large assortment of experiential activities through cyberspace. It works to answer questions pertinent to the type of virtual experiences tourists seek and how these experiences could fulfill tourist needs, thereby rendering favorable socio-mental outcomes through experiences encountered.
Design/methodology/approach
Drawing on travel experience and transformative tourism theoretical tenets, this qualitative inquiry used data collected from social media posts from virtual tourists.
Findings
Results reveal four major themes of online experiences – hedonism, attention restoration, social relatedness and self-exaltation – that encompass 12 experiential categories. They further underscore four types of transformative mechanisms pinpointing hedonic well-being, environmental-mastery well-being, social well-being and eudaimonic well-being.
Research limitations/implications
Research findings demonstrate how Airbnb exercised marketing agility during severe environmental plight; while expediting strategic initiatives that offer tourists and residents alike a means to reengage in leisure and travel activities at home. They also salvage the peer-to-peer community by turning accommodation hosts into online experience ambassadors.
Originality/value
The contribution of this inquiry lies in assessing virtual experiences and reconnecting how different cyber experiences can meet an array of tourist needs. This study further highlights the transformative virtual experience paradigm to lay the necessary theoretical foundation for future research on virtual transformative tourism. This research goes beyond the common understanding of transformative tourism that relies merely on corporeal encounters. From a practical point of view, this study brings light to a novel concept – sharing experience economy – that incorporates the nuances between sharing economy and experience economy.
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Zhiwei (CJ) Lin, Wenjie Xiao, Baolin Deng, Changjiang (Bruce) Tao and IpKin Anthony Wong
While the rise of chain restaurants has attracted increasing research interest, few studies have taken servicescape into consideration to examine its effects on transformative…
Abstract
Purpose
While the rise of chain restaurants has attracted increasing research interest, few studies have taken servicescape into consideration to examine its effects on transformative service outcomes. This study aims to assess how social service elements can provide customers with restorative qualities, though social components are considered vital in constituting a dining locale's servicescape (AKA Social Servicescape).
Design/methodology/approach
The study fills the void above by undertaking a survey-based quantitative research method. Using online surveys with a sample of 306 diners, the study employed structural equation modeling to explore a proposed moderated mediation model. A post-hoc interview followed to provide qualitative data to complement the findings developed from surveys.
Findings
Results first point to a positive relationship between social servicescape and attention restoration. Moreover, the authors unveil that substantive servicescape has a moderating effect on the relationship of interest, suggesting the interplay of social and built servicescape in promoting restorative experiences.
Research limitations/implications
Social and built stimuli can be intertwined to offer restorative qualities for customers. Through such an intertwined network of relationships, one may derive better mental health resources from hospitality settings.
Originality/value
This research presents new nuances to the existing field of inquiry by linking social servicescape and restoration through an intertwined network of attentional recovery.
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IpKin Anthony Wong, Jingwen Huang, Zhiwei (CJ) Lin and Haoyue Jiao
Have you been to a smart restaurant, and how were its services? A common limitation of hospitality studies stems from the lack of research on how service quality is shaped within…
Abstract
Purpose
Have you been to a smart restaurant, and how were its services? A common limitation of hospitality studies stems from the lack of research on how service quality is shaped within smart technology. This study aims to fill this literature void not merely to reiterate the importance of technology but also to recast service quality through the lens of information technology. It synthesizes the 5-S model of smart service quality (AKA SSQ) as a new conceptualization of service quality application in smart hospitality contexts such as smart restaurants.
Design/methodology/approach
This study undertook a qualitative research design based on theoretical synthesis from service quality, information technology and attention restoration. Drawing from online review comments and semistructured interviews from smart restaurants, the authors improvised the SSQ model to identify the essence of smart service in smart dining establishments.
Findings
“5-S” reflects an extension of the literature to denote a new SSQ abstraction pertinent to s-servicescape, s-assurance, s-responsiveness, s-reliability and s-empathy. A nomological network was posited to better understand the importance of smart design and consequence of SSQ.
Research limitations/implications
The emergence of smart dining gives rise to smart restaurants, which puts technology at center stage. As consumers are becoming increasingly comfortable with self-service technology, auto-payment and ordering systems and robotic services, technology in foodservice will continue to play an essential role to better serve diners. Geared with advanced innovations and intelligent devices, smart restaurants are now more than mere eateries. It is a trend and a lifestyle.
Originality/value
This novel SSQ concept adds new nuances to the literature by acknowledging the technological essence in today’s hospitality industry. By integrating smart technology into the service quality paradigm, the authors are able to observe several interesting behaviors exhibited during smart dining, including tech-induced restoration, which opens a new avenue to understand how attention restoration could be attained through immersion in a technologically advanced setting. By synthesizing theoretical essence from service quality, attention restoration and information technology, the authors are able to create a new dialog that should warrant a forum of discussion in future studies.
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Zhiwei (CJ) Lin, IpKin Anthony Wong, Shuyi Kara Lin and Yun Yang
This study aims to move beyond the current understanding of corporate social responsibility (CSR) to propose the concept of just-in-time (JIT) CSR as a metaphor that reflects…
Abstract
Purpose
This study aims to move beyond the current understanding of corporate social responsibility (CSR) to propose the concept of just-in-time (JIT) CSR as a metaphor that reflects hospitality operators’ endeavors to expedite socially responsible measures to both internal and external organizational stakeholders during times when functional and emotional supports are urgently needed.
Design/methodology/approach
This research used a qualitative approach in two studies. Study 1 engaged a media analysis to better grasp the knowledge of the research problem at hand. Study 2 involved interviews from stakeholders to assess their emotions and perceptions of meanings of major contents discerned from the first study.
Findings
This research highlights a process in which operators’ CSR practices (e.g. for business practices, for organizational strategy and for stakeholder well-being) during the COVID-19 crisis are imbued with connotative meanings (e.g. place-as-safety, place-as-partnership and place-as-warmth) that ultimately give shape to three core outcomes (e.g. individual rejoinder, brand resonance and societal resilience).
Research limitations/implications
While JIT CSR is not an antidote for all devastations caused by COVID-19, it is posited as a needed mechanism that operators could use to ameliorate the situation and to go beyond their own stake to bring a broader array of societal benefits to humanity.
Originality/value
This research underscores how hospitality operators expedite crisis responses to the pandemic, and how their societal objectives transform the image of a place from a commercial venue into a place imbued with meaning associated with safety, partnership and warmth.
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IpKin Anthony Wong, Ya Xiao, Zhiwei (CJ) Lin, Danni Sun, Jingwen (Daisy) Huang and Matthew Liu
This paper aims to answer questions pertinent to whether or not services provided by smart hotels are really what customers are looking for, as well as to ascertain what are some…
Abstract
Purpose
This paper aims to answer questions pertinent to whether or not services provided by smart hotels are really what customers are looking for, as well as to ascertain what are some unintended experiences guests may encounter. In essence, to the best of the authors’ knowledge, this research is the first in the field to acknowledge the paradox of smart service.
Design/methodology/approach
This inquiry adopts a qualitative approach with data-driven from online customer reviews and semistructured interviews. Thematic analysis was undertaken to interpret review comments.
Findings
Results point to a new phenomenon, which is coined as the smartness paradox. In particular, customers on one hand enjoy an array of smart-infused experiences that jointly offer patrons a sense of a futuristic lifestyle. On the other hand, smart devices superimpose a number of hindrances that bring guests dismay and annoyance.
Research limitations/implications
This investigation brings smart service failure to the fore to highlight several key failure themes that could jeopardize the entire operation with debased customers’ satisfaction and loyalty inclination.
Originality/value
The smartness-paradox framework used in the present inquiry entails both approach and avoidance consequences customers enact depending on their smart experiences.
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Shi Xu, Zhiwei (CJ) Lin, Mang He and IpKin Anthony Wong
Why would a hospitality or tourism enterprise’s talent program backfire to demotivate interns from engaging in their jobs? This study aim to synthesize theoretical strands from…
Abstract
Purpose
Why would a hospitality or tourism enterprise’s talent program backfire to demotivate interns from engaging in their jobs? This study aim to synthesize theoretical strands from the self-determination theory, person–environment fit theory and conservation of resources theory to investigate the predictors of perceived person–job fit and how such a fit causes changes in interns’ job motivation over time.
Design/methodology/approach
A four-wave longitudinal study was conducted. The four waves of data obtained from over 251 interns in China were analyzed using latent growth curve modeling.
Findings
The findings demonstrate that abusive co-worker treatment moderated the impact of perceived negative social status and perceived overqualification on perceived person–job fit. Moreover, perceived person–job fit is a significant predictor of the initial level of job motivation and flattens the decrease in job motivation over time. These findings demonstrate that interns’ job motivation generally decreased over time, and perceived person–job fit may help dampen the change trajectory of job motivation.
Practical implications
This study contributes to the practice of education and organizations in hospitality and tourism management by advocating for better interventions to improve interns’ work experience and motivations. Also, organizations can create team-building opportunities and promote teamwork that contributes to the formation of cohesive relationships and improve personal bonding.
Originality/value
This longitudinal inquiry conducted in China underscores the perils of hospitality/tourism internship by synthesizing a framework based on the theoretical strands germane to person–environment fit, resource conservation and self-determination. It uncovers the dark side of internship – not only due to mismanaged internship experience, but also because it could backfire to create a demotivational spiral that may ultimately drive potential talents away from hospitality/tourism organizations and industry.
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Haoyue Jiao, IpKin Anthony Wong and Zhiwei (CJ) Lin
The study aims to propose a triadic interaction model to assess the effect of customer–customer (C2C), employee–customer and robot–customer interactions on customer voluntary…
Abstract
Purpose
The study aims to propose a triadic interaction model to assess the effect of customer–customer (C2C), employee–customer and robot–customer interactions on customer voluntary performance in the context of smart dining.
Design/methodology/approach
An explanatory sequential mixed methods design was used. First, a quantitative study surveyed Foodom patrons to assess the impact of triadic interactions on customer voluntary performance. The mediating role of trust and social support and the moderating effect of the need to belong were also explored. A post hoc study (Study 2) analyzed online comments to validate and complement the survey findings.
Findings
While all interactions promote social support, the C2C interactions significantly correlate with customer trust. Moreover, customer voluntary performance is influenced by both customer trust and social support, while the need to belong remains as a moderator. Findings from Study 2 consolidate and enrich the relationships identified in Study 1.
Research limitations/implications
This research reveals that patrons in smart dining still value interactions with employees and other diners. It enriches the stream of work on interaction quality by illuminating how different types of interactions could co-create value for customers, subsequently fostering voluntary behavior in smart dining contexts.
Originality/value
This research explores how patrons perceive interactions with robots in smart hospitality, highlighting their impact on trust and social support. It also sheds light on how interactions among robots, employees and customers influence customer voluntary performance, emphasizing the role of the need to belong in moderating relationships in this setting.
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