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Article
Publication date: 6 November 2017

Xian Zhang, Zhaoyang Yuan, Yang Qingxin, Zhaohui Wang, Hao Meng and Yao Jin

The purpose of the paper is to analyze the impact of coupling on the distribution of the magnetic field and study the characteristics of the magnetic flux density in the…

231

Abstract

Purpose

The purpose of the paper is to analyze the impact of coupling on the distribution of the magnetic field and study the characteristics of the magnetic flux density in the transmission process of the magnetic coupling resonant wireless power transmission (MCR-WPT) system, which provides guidance on the design of the WPT system.

Design/methodology/approach

In this study, a finite element simulation analysis was conducted and a three-dimensional (3D) electromagnetic field measurement platform was used.

Findings

It is shown that the distribution of the magnetic field, as well as the position of maximum magnetic flux density, will change when the coils are coupled. The simulation results of the magnetic field distribution, as well as the transmission performance, are different from those in practice. It cannot describe the actual performance of WPT system.

Originality/value

A 3D electromagnetic field measurement system and the host computer software are designed to help optimize the simulation and carry out more accurate and efficient research. The 3D electromagnetic field measurement system can be used to study the distribution of the spatial electromagnetic field, influencing factor, exposure and interoperability between different coils.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering, vol. 36 no. 6
Type: Research Article
ISSN: 0332-1649

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Article
Publication date: 11 December 2019

Zhaoyang Guo, Yuan Zhang, Yirang Zhang and Xue Ke

As value co-creation has become a critical strategy for companies to gain competitive advantage, the purpose of this paper is to investigate the degree of the uncertain reward…

741

Abstract

Purpose

As value co-creation has become a critical strategy for companies to gain competitive advantage, the purpose of this paper is to investigate the degree of the uncertain reward (DUR) and its impact on customer engagement (CE), particularly in the promotion stage, which has not been sufficiently explored. Further, optimistic estimation (OE) is examined as an underlying mechanism of the uncertain reward effect, as well as the impact of combining this with other marketing strategies: the controllable lottery and the delayed reward.

Design/methodology/approach

Three studies were conducted to examine the influence of DUR on CE, which included online experiments and a laboratory experiment. In total, 337 participants were recruited from China and the USA to enhance the study’s reliability and validity.

Findings

The research demonstrated that a high-degree uncertain reward led to less OE than a low-degree uncertain reward (LDUR), which subsequently decreased CE (Study 1). However, when other marketing strategies were combined – the controllable lottery (Study 2) and time-delay reward strategy (Study 3) – the uncertain reward effect was reversed (Study 2) or attenuated (Study 3).

Research limitations/implications

The current research only presents two possible reward amounts and independently explores the influence of two popular marketing strategies. Future research can explore customers’ responses to engagement when they face multiple rewards and thoroughly investigate the influence of other social or psychological factors.

Practical implications

Firms could apply an LDUR to enhance CE effects. Furthermore, this could be done at a low cost by empowering customers’ controllability. Nonetheless, firms should be cautious with trade-offs when using time-delay reward strategies.

Social implications

The research contributes to establishing networks of customer–company and interpersonal relationships, as well as fostering closer social ties and social harmony.

Originality/value

This research offers not only initial research on CE in the promotion stage, but also a novel psychological perspective in CE literature. Meanwhile, the study provides substantial value in guiding managers to effectively transform customers into value co-creators.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 4
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 9 April 2024

Fu Liu, Haiying Wei, Zhaoyang Sun, Zhenzhong Zhu and Haipeng (Allan) Chen

This study aims to investigate the effect of the virtual spokesperson type on the consumers' preference for new products. To meet the consumer needs of Generation Z, virtual…

495

Abstract

Purpose

This study aims to investigate the effect of the virtual spokesperson type on the consumers' preference for new products. To meet the consumer needs of Generation Z, virtual spokespeople have become new assistants in brand marketing. However, how virtual spokespersons drive consumer preference for new products is minimally understood.

Design/methodology/approach

This research conducts three experiments to investigate the influence of virtual spokesperson type on consumers' preference for new products.

Findings

The research shows that, for radically new products, competent virtual spokespersons improve consumers' perception of self-efficacy and thus consumers' preference; for incrementally new products, warm virtual spokespersons improve consumers' perception of social connection and thus consumers' willingness to buy.

Originality/value

This study broadens research on brand spokespersons and virtual spokespersons. This research also enriches and expands research on the consideration of new product types in brand spokespersons.

Details

Journal of Research in Interactive Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-7122

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Article
Publication date: 22 February 2024

Zhaoyang Sun, Haiyang Zhou, Tianchen Yang, Kun Wang and Yubo Hou

The shape of a product plays a crucial role in shaping consumer behavior. Despite the voluminous research on factors influencing consumers’ shape preferences, there remains a…

555

Abstract

Purpose

The shape of a product plays a crucial role in shaping consumer behavior. Despite the voluminous research on factors influencing consumers’ shape preferences, there remains a limited understanding of how the busy mindset, a mentality increasingly emphasized by marketing campaigns, works. This study aims to fill this gap by exploring the relationship between a busy mindset and the preference for angular-shaped versus circular-shaped products and brand logos.

Design/methodology/approach

This research consists of seven experimental studies using various shape stimuli, distinct manipulations of busy mindset, different assessments of shape preference and samples drawn from multiple countries.

Findings

The findings reveal that a busy mindset leads to a preference for angular shapes over circular ones by amplifying the need for uniqueness. In addition, these effects are attenuated when products are scarce.

Originality/value

This research represents one of the pioneering efforts to study the role of a busy mindset on consumers’ aesthetic preferences. Beyond yielding insights for practitioners into visual marketing, this research contributes to the theories on the busy mindset and shape preference.

Details

Journal of Product & Brand Management, vol. 33 no. 3
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 22 June 2012

Dunjin Zhou, Yaqiong Yan, Huihong Yu, Qinghua Xia, Niannian Yang, Zhifeng Zhang, Zhaoyang Zhu, Fang Li and Jie Gong

This study aims to examine whether, in the opinion of patients selected in 13 hospitals of Hubei province, China, hospitals are smoke free. Patients were also asked whether their…

367

Abstract

Purpose

This study aims to examine whether, in the opinion of patients selected in 13 hospitals of Hubei province, China, hospitals are smoke free. Patients were also asked whether their physicians had inquired about their smoking status.

Design/methodology/approach

Patients were recruited through an intercept method (i.e. stopped by the interviewer while in the hospital); data were collected through interviews, with a response rate of 96.1 percent.

Findings

Among the intercepted patients, 48.3 percent reported having seen people smoking in hospitals; 22.3 percent had seen a doctor and/or nurse smoking; 23.8 percent had smelled tobacco in hospitals; 68.4 percent reported having seen “no‐smoking” signs in hospital settings; 42.6 percent reported having been asked about smoking status in their latest visit to a doctor and 23.8 percent reported receiving tobacco cessation counseling. Compared to hospitals in large cities, patients from medium/small city hospitals reported significantly higher levels of cigarette smoking among physicians, and poorer implementation of regulations for a smoking‐free hospital, and less smoking cessation counseling by physicians.

Originality/value

Findings of this study point to the need for greater efforts to be made in promoting a smoke free environment in hospitals, as well as encouraging physicians to provide more smoking cessation counseling to smoking patients, particularly physicians in small and medium hospitals.

Details

Health Education, vol. 112 no. 4
Type: Research Article
ISSN: 0965-4283

Keywords

Available. Content available
Book part
Publication date: 9 September 2024

Muhammad Hassan Raza

Free Access. Free Access

Abstract

Details

The Multilevel Community Engagement Model
Type: Book
ISBN: 978-1-83797-698-0

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Article
Publication date: 25 January 2024

Yaolin Zhou, Zhaoyang Zhang, Xiaoyu Wang, Quanzheng Sheng and Rongying Zhao

The digitalization of archival management has rapidly developed with the maturation of digital technology. With data's exponential growth, archival resources have transitioned…

491

Abstract

Purpose

The digitalization of archival management has rapidly developed with the maturation of digital technology. With data's exponential growth, archival resources have transitioned from single modalities, such as text, images, audio and video, to integrated multimodal forms. This paper identifies key trends, gaps and areas of focus in the field. Furthermore, it proposes a theoretical organizational framework based on deep learning to address the challenges of managing archives in the era of big data.

Design/methodology/approach

Via a comprehensive systematic literature review, the authors investigate the field of multimodal archive resource organization and the application of deep learning techniques in archive organization. A systematic search and filtering process is conducted to identify relevant articles, which are then summarized, discussed and analyzed to provide a comprehensive understanding of existing literature.

Findings

The authors' findings reveal that most research on multimodal archive resources predominantly focuses on aspects related to storage, management and retrieval. Furthermore, the utilization of deep learning techniques in image archive retrieval is increasing, highlighting their potential for enhancing image archive organization practices; however, practical research and implementation remain scarce. The review also underscores gaps in the literature, emphasizing the need for more practical case studies and the application of theoretical concepts in real-world scenarios. In response to these insights, the authors' study proposes an innovative deep learning-based organizational framework. This proposed framework is designed to navigate the complexities inherent in managing multimodal archive resources, representing a significant stride toward more efficient and effective archival practices.

Originality/value

This study comprehensively reviews the existing literature on multimodal archive resources organization. Additionally, a theoretical organizational framework based on deep learning is proposed, offering a novel perspective and solution for further advancements in the field. These insights contribute theoretically and practically, providing valuable knowledge for researchers, practitioners and archivists involved in organizing multimodal archive resources.

Details

Aslib Journal of Information Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-3806

Keywords

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Book part
Publication date: 25 January 2021

Ke Shen, H. Brin Xu, Omkar Joshi and Feinian Chen

Purpose: This study investigates how couple similarity in various aspects affects their life satisfaction and how these impacts vary across educational groups among the young

Abstract

Purpose: This study investigates how couple similarity in various aspects affects their life satisfaction and how these impacts vary across educational groups among the young married couples in Shanghai.

Methodology: This study employs the pooled data from three waves of the Fudan Yangtze River Delta Social Transformation Survey which sampled Shanghai youths born between 1980 and 1989, the first single-child generation. Couple similarity is evaluated through the comparison in age, hukou status, education, and income quartile between the husband and wife. Ordered logistic regression model is applied to assess the impacts of couple similarity on life satisfaction.

Findings: Marriage hypergamy in age, education, and income barely have any impacts on couples’ life satisfaction, while hukou comparison, as an important indication of social stratification in Shanghai, is strongly associated with life satisfaction. The couple in which husband holds the urban hukou and wife rural hukou as well as the couple in which both partners hold the urban hukou are significantly happier than those in which both partners hold the rural hukou. Such a positive impact is partially explained by the higher husband’s decision-making power in male-advantaged families. Moreover, husband’s urban hukou status is especially important for those without college education, but not for those with college education.

Values: This chapter highlights the importance of hukou hypergamy in life satisfaction for married couples, in particular, lower-educated couples in Shanghai. These findings reveal an implicit but persistent preference for male-dominated family model, where husbands retain a higher decision-making power that, in turn, promotes life satisfaction for both partners.

Details

Chinese Families: Tradition, Modernisation, and Change
Type: Book
ISBN: 978-1-80071-157-0

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Article
Publication date: 27 January 2012

Lijian Qin, Suwen Pan, Chenggang Wang and Zhongyi Jiang

The purpose of this paper is to examine the adverse selection in participation in the New Rural Cooperative Medical Scheme (NRCMS), as well as in outpatient and inpatient service…

834

Abstract

Purpose

The purpose of this paper is to examine the adverse selection in participation in the New Rural Cooperative Medical Scheme (NRCMS), as well as in outpatient and inpatient service utilization, in Chaoyang, Beijing, China.

Design/methodology/approach

Probit model is established to test whether the rural Hukou family member in Combined Household (CH) is statistically different from the Pure Rural Household (PRH) in enrollment in NRCMS. Seemingly Unrelated Regression (SUR) model is adopted to examine the difference in the utilization of outpatient and inpatient between the rural Hukou family members in the two kinds of households.

Findings

This paper finds that the rural Hukou family member in CH has more probability to enroll in NRCMS than the counterpart in PRH. In the period of six months, the rural Hukou family member in CH exceeds PRH by 0.73 times in outpatient visit number per capita. The former average spends yuan 157 more in outpatient service and is reimbursed yuan 53 more from NRCMS than the latter. Moreover, on average, rural Hukou family member has no difference in the inpatient service utilization between the two kinds of households in the period of 12 months.

Originality/value

This is the first study to empirically test the adverse selection in China's medical insurance market from the perspective of two different types of households, which are CH and PRH.

Details

China Agricultural Economic Review, vol. 4 no. 1
Type: Research Article
ISSN: 1756-137X

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Article
Publication date: 6 March 2017

Jinyu Yang, Bin Liu and Lihua Yuan

This paper comes to the point from the tax competition of local government in investment promotion and capital introduction. This paper aims to empirically examine the internal…

330

Abstract

Purpose

This paper comes to the point from the tax competition of local government in investment promotion and capital introduction. This paper aims to empirically examine the internal mechanism of enterprises obtaining land resources from local government and its resulting equity investment increase and economic consequences of overinvestment.

Design/methodology/approach

The data of China’s A-share listed companies from 2007 to 2014 were used to test the relationship between the increase in enterprise equity investment and the acquisition of land resources and overinvestment. The descriptive statistics, correlation analysis and least squares linear regression were used to solve the above question.

Findings

One of the reasons for the enterprise equity increase is to obtain scarce land resources. The enterprise acquisition for land resources leads to overinvestment. The equity investment increase from obtaining land resources will further stimulate enterprise group to overinvest.

Research limitations/implications

The authors could not get the actual data of land that subsidiaries have obtained directly. In this research, the authors get the data using consolidated statements and subsidiary statements indirectly.

Practical implications

The results make contributions to the influencing factors and economic consequence of the enterprise investment structural deviation.

Social implications

It provides reference to optimize the “interaction” relationship between government and enterprises.

Originality/value

It identified the “dual-channel” conduction mechanism between land resource acquisition and enterprise overinvestment.

Details

Nankai Business Review International, vol. 8 no. 1
Type: Research Article
ISSN: 2040-8749

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