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Article
Publication date: 16 September 2021

Hao Zhang and Zengguang Ma

Value co-creation is known to increase innovation, but it can backfire under certain conditions. The purpose of this study is to investigate co-creation activities for their…

Abstract

Purpose

Value co-creation is known to increase innovation, but it can backfire under certain conditions. The purpose of this study is to investigate co-creation activities for their effects on consumer perceptions of symbolic designs and to investigate the mediation effect of psychological distance and the moderation effect of peer feedback.

Design/methodology/approach

Three studies were designed by using a survey (Study 1) and two controlled laboratory experiments (Study 2 and 3). Study 1 had a sample size of 160 respondents and examined whether innovative ideas and behavior intensity had different impact on symbolic design. Study 2 had a sample size of 204 respondents and verified the interaction effect between innovativeness and intensity and to show that psychological distance is the underlying internal mechanism. Study 3 examined peer feedback as a critical moderator by using a sample of 235 participants.

Findings

Results show that idea innovativeness positively influences perceptions of symbolic design, while behavior intensity has a negative influence. The studies verify that innovativeness interacts with intensity to affect perceptions of symbolic design. Psychological distance explains why it is difficult to co-create luxury goods. Peer feedback is revealed to be a new moderator.

Originality/value

This research uniquely develops an extensive theory-based conceptual model and highlights two dimensions of value co-creation that interact with product design. The article emphasizes the theoretical and practical importance of studying both direct and indirect moderating effects.

Details

Journal of Research in Interactive Marketing, vol. 16 no. 3
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 2 May 2017

Wei Su, Wangyan Lv, Zhengchun Liu and Zengguang Zhang

The aim of this paper was to study the initial corrosion behavior of copper in the substations of Zhanjiang and Zhuhai.

Abstract

Purpose

The aim of this paper was to study the initial corrosion behavior of copper in the substations of Zhanjiang and Zhuhai.

Design/methodology/approach

The copper exposed at the substation of Guangdong coastal region in southern China for up to 12 months. The rust layer formed on the copper has been examined by scanning electron microscopy, X-ray energy spectrum, X-ray diffraction and electrochemical polarization techniques.

Findings

The corrosion weight loss of copper at Zhanjiang exposure site is a little more serious than that at Zhuhai exposure site in every exposure period. The corrosion products of copper have different changes in color and composition at the two exposure sites. The tensile strength of copper has a slight decrease after one-year exposure.

Originality/value

The atmospheric exposure experiments of copper in the substations of Zhanjiang and Zhuhai have been adopted for the first time. The corrosion behavior of copper was investigated, and it can provide reference for material selection of the substation.

Details

Anti-Corrosion Methods and Materials, vol. 64 no. 3
Type: Research Article
ISSN: 0003-5599

Keywords

Article
Publication date: 20 March 2017

Wei Wei, Jun Chang, Qingjie Huang, Qiang Wang, Yuanyuan Liu and Zengguang Qin

As measurement results of optical gas sensors are constantly affected by the pressure of a target gas, approaches must be taken to modify the results. The purpose of this paper is…

Abstract

Purpose

As measurement results of optical gas sensors are constantly affected by the pressure of a target gas, approaches must be taken to modify the results. The purpose of this paper is to compare the traditional measurement method with the new measurement system. At the same time, measurement results of the two systems under different pressures are presented for comparison of the detection performance.

Design/methodology/approach

A theoretical model of line shape function and its impact on the measured results is presented, which is based on direct absorption and wavelength modulation spectroscopy (WMS) for gas concentration detection under different pressures. Methods of linear fitting and result modification have been illustrated and compared. A new testing system with the result modification method used for water vapor concentration detection under different pressures between 1 and 7 atm is applied. With an additional pressure sensor placed in the gas cell and calibration performed, relationships between the amplitude of the second harmonic and concentration of the target gas under different pressures can be obtained.

Findings

Amplitude detection can be used for concentration detection regardless of the change in pressure for the method of direct absorption. Although, WMS with second harmonic detection is not enough. Two methods are presented and compared with WMS under different pressures. Moreover, the result modification method shows better performance as computation is significantly reduced.

Originality/value

The comparison between linear fitting and the result modification method with WMS under different pressures is firstly presented. At the same time, a new testing system with better performance for water vapor concentration detection under different pressures is presented as well.

Details

Sensor Review, vol. 37 no. 2
Type: Research Article
ISSN: 0260-2288

Keywords

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