Zelimir William Todorovic and Jun Ma
Attempts to “Westernize” post‐socialist economies of Eastern Europe resulted in little or no progress. This paper aims to incorporate the resource‐based view (RBV) paradigm to…
Abstract
Purpose
Attempts to “Westernize” post‐socialist economies of Eastern Europe resulted in little or no progress. This paper aims to incorporate the resource‐based view (RBV) paradigm to shed light on the present difficulties and challenges. A shortage of resources, many of which are taken for granted in the West, is identified as a reason why some “Western‐style” approaches did not work.
Design/methodology/approach
Reviews of literature in entrepreneurial orientation and RBV serve as a foundation of the development of conceptual arguments. The paper presents a framework elaborating on entrepreneurial development by focusing on the national resource base called enabling resources.
Findings
Richardian, functional‐regulatory, and tacit culturally based resources are credited with building national entrepreneurial activity and developing a unique national competency.
Research limitations/implications
The paper does not include empirical validation of its argument. Further empirical research should be done in different cultural contexts.
Practical implications
The paper informs policymakers and entrepreneurs alike towards a monumental task of rebuilding these new democracies. Developed framework provides a way of building resources necessary for sustained entrepreneurial growth unique to each post‐socialist economy.
Originality/value
By focusing on the unique national resource base, the economic development of post‐socialist economies of Eastern Europe may be improved and accelerated. This paper emphasizes the need to consider and examine available resources in the transformation and development of enterprising communities.
Details
Keywords
Zelimir William Todorovic and Jun Ma
First, this paper aims to examine the role culture plays on the relationship between entrepreneurial orientation (EO) and market orientation (MO) and its consequent impact on firm…
Abstract
Purpose
First, this paper aims to examine the role culture plays on the relationship between entrepreneurial orientation (EO) and market orientation (MO) and its consequent impact on firm organizational performance. Second, the nature of the EO‐MO correlation itself and its effect on organizational performance is considered.
Design/methodology/approach
Reviews of literature in EO and MO serve as a foundation of the development of conceptual arguments. Utilizing Hofstede's data, five countries with the lowest GDP and five countries with the highest GDP were plotted on a two dimensional plot to validate the findings.
Findings
Entrepreneurial organizations in collectivist societies face lean resource environments. The effectiveness of strategic orientations (EO or MO) should not be assumed to be uniform.
Research limitations/implications
This paper does not include empirical validation of the argument. Further empirical research should be done in different cultural contexts.
Practical implications
There has been relatively little research that examines the relationship between strategic orientations, such as EO and MO, and their antecedents and consequences on organizational performance in different cultural contexts. This paper represents an attempt to do so from multicultural perspectives.
Originality/value
This paper informs entrepreneurs of how their EO, MO, and their firms' performance are influenced by one cultural dimension: individualism/collectivism.