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Article
Publication date: 28 November 2023

Fakhri Baghirov, Zehra Bozbay and Ye Zhang

Postpandemic efforts to rebuild have steered the global economy toward a more sustainable trajectory. It is imperative to acknowledge the pressing need for further enhancements in…

Abstract

Purpose

Postpandemic efforts to rebuild have steered the global economy toward a more sustainable trajectory. It is imperative to acknowledge the pressing need for further enhancements in the sustainable development of the tourism industry. This study aims to examine the influence of personal factors, including environmental concern, cultural interest, travel lifestyle and involvement, on tourist satisfaction and revisit intention, using the theory of planned behavior (TPB) as its framework.

Design/methodology/approach

The data was gathered through surveys conducted in three of Türkiye’s most famous slow travel destinations: Seferihisar, Gökçeada and Akyaka. The analysis was carried out using SPSS and SmartPLS software, with subsequent structural model testing.

Findings

This study presents an extended model that incorporates four individual factors, tourist satisfaction, TPB and revisit intention. All hypotheses have been rigorously tested, and the model accounts for 60.4% of the variance in revisit intention. The findings are comprehensively discussed in this article, supported by relevant theoretical frameworks.

Research limitations/implications

Future research avenues could delve into the evolution of slow tourism in both developed and developing countries, assess disparities in revisit intentions between slow tourism and mass tourism destinations and investigate the prospects of sustainable tourism development in the postpandemic era.

Originality/value

The authors use the TPB to examine individual factors, tourist satisfaction and revisit intentions, aiming to build an extended model to gain a deeper understanding of the slow tourist decision-making process.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 14 May 2020

Zehra Bozbay, Fakhri Baghirov, Ye Zhang, Amran Rasli and Meltem Karakasoglu

This paper aims to investigate international students’ perception and satisfaction towards Turkish universities’ service quality.

Abstract

Purpose

This paper aims to investigate international students’ perception and satisfaction towards Turkish universities’ service quality.

Design/methodology/approach

This paper used modified version of SERVQUAL questionnaire for education purpose to collect data. Data were collected from 168 international students studying in public and private universities in Turkey.

Findings

Based on findings of this study, there is negative gap between perception and expectation for all 35 items in questionnaire among international students.

Practical implications

This study adds on educational service quality literature in developing country, specifically in Turkey. Additionally, decision-makers, institutions, etc. can use findings of this study to overcome the dissatisfactions and difficulties faced by international students in Turkey.

Originality/value

This study fulfills identified need to study international students’ perception and satisfaction towards Turkish universities.

Details

Quality Assurance in Education, vol. 28 no. 3
Type: Research Article
ISSN: 0968-4883

Keywords

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