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Islam plays a powerful symbolic and cultural role in the constitution of consumer preferences, especially in Muslim countries. To quantitatively study this role in the consumption patterns of Muslim consumers we need a suitable scale for religiosity. However, the existing scales of religiosity have been developed primarily for Christian/Jewish respondents and cannot provide valid results for Muslim consumers. This study aims to address these challenges by re-conceptualizing the religiosity construct for Muslims and conducting an exploratory study to generate an initial scale.

This paper initialized the scale development exercise with a systematic review of the existing Islamic literature to ensure that we use Islamic categories to build the scale. Once the authors had a large pool of items, they consulted experts on Shariah (Islamic law) to evaluate these items for clarity, face and content validity. Next, they conducted five focus groups to (a) determine if they had covered the full terrain of Muslim religiosity; (b) identify if the items correspond with the actual experiences of the target respondents; and (c) ensure linguistic compatibility. This was followed by administering an exploratory survey designed to test psychometric properties of the new scale and to analyze the underlying dimensionality of the inventory of items.

To extract a manageable number of latent dimensions in the survey data, an exploratory factor analysis (EFA) procedure was conducted. This resulted in the extraction of five different factors which were named as Mu’amalat_societal ethics, Roshan Khayali (enlightened moderation), Ibadaat (prayers), Mu’amalat_societal laws, Azeemat (a state exhibiting scrupulous faithfulness) and Mu’amalat_business dealings. There is a divide between Ibadaat (individual and collective worship) and Muamlaat (social relations) that emerged in the data from the cluster analysis procedure.

Religion can be an important part of decision-making of a typical consumer. This paper proposes a new scale for Muslims to tap into their religiosity, as existing scales are not embedded in the Islamic literature. This study also distinguishes Muslim religiosity from its Western counterpart and thus helps in clarifying the Muslim religiosity construct.

The purpose of this paper is to examine the reasons behind low penetration of Islamic banking in Pakistan. Specifically, the study investigates the differentiation of Islamic banks (IBs) from conventional banks, the role of religion in choosing Islamic banking and the perception of IBs amongst the consumers.

The study uses a mixed-method approach, qualitative research along with a survey of users of conventional and Islamic banking. Factor analysis identified underlying dimensions and cluster analysis ascertained the differences between users and non-users of Islamic banking. Inferential statistics were used to test purported hypotheses.

The study finds that the users and non-users both perceive that Islamic banking is not completely interest-free. Furthermore, consumers presume that IBs are more of eyewash and are not truly practicing Islamic banking. Moreover, religion is not a major factor that attracts new users but there are also other important factors in marketing Islamic banking, such as service quality, convenience, branch network, etc.

This is one of the sparse studies in the field of Islamic banking consumer behaviour, which uses focus groups of users and non-users, and in-depth interviews of experts, to identify the issues and factors considered relevant and important by the users rather than relying only on literature review. Furthermore, it also provides a profile of users versus non-users of Islamic banking which is very useful for segmentation and targeting of customers.

The present work is devoted to investigating the sensitivity analysis of the electroosmotic peristaltic motion of non-Newtonian Casson fluid with the effect of the chemical reaction and magnetohydrodynamics through the porous medium. The main focus is on flow efficiency quantities such as pressure rise per wavelength, frictional forces on the upper wall and frictional forces on the lower wall. This initiative is to bridge the existing gap in the available literature.

The governing equations of the problem are mathematically formulated and subsequently simplified for sensitivity analysis under the assumptions of a long wavelength and a small Reynolds number. The simplified equations take the form of coupled nonlinear differential equations, which are solved using the built-in Matlab routine bvp4c. The response surface methodology and artificial neural networks are used to develop the empirical model for pressure rise per wavelength, frictional forces on the upper wall and frictional forces on the lower wall.

The empirical model demonstrates an excellent fit with a coefficient of determination reaching 100% for responses, frictional forces on the upper wall and frictional forces on the lower wall and 99.99% for response, for pressure rise per wavelength. It is revealed through the sensitivity analysis that pressure rise per wavelength, frictional forces on the upper wall and frictional forces on the lower wall are most sensitive to the permeability parameter at all levels.

The objective of this study is to use artificial neural networks simulation and analyze the sensitivity of electroosmotic peristaltic motion of non-Newtonian fluid with the effect of chemical reaction.

This paper aims to examine the consequences for innovative work behavior (IWB) of top-down knowledge hiding – that is, supervisors’ knowledge hiding from supervisees (SKHS). Drawing on social learning theory, the authors test the three-way moderated-mediation model in which the direct effect of SKHS on IWB is first mediated by self-efficacy and then further moderated by supervisor and supervisee nationality (locals versus foreigners).

The authors collected multi-sourced data from 446 matched supervisor-supervisee pairs working in a diverse range of organizations operating in the Kingdom of Saudi Arabia. After initial data screening, confirmatory factor analysis was conducted to test for the factorial validity of the used measures with AMOS. The hypothesized relationships were tested in regression analysis with SPSS.

Results showed that SKHS had both direct and mediation effects, via the self-efficacy mediator, on supervisee IWB. The mediation effect was further moderated by supervisor and supervisee nationality (local versus foreigners), which highlighted that the effect was stronger for supervisor–supervisee pairs that were local-local or foreigner-foreigner than for pairs that were local-foreigner or foreigner-local.

This study contributes to both knowledge hiding and IWB literature and discusses the useful theoretical and practical implications of the findings.

Drawing on the self-consistency theory, this study aims to test a model where employees' supervisor-based self-esteem (SBSE) is positively related to their promotive and prohibitive voice and mediate the positive relationship between leader–member exchange social comparison (LMXSC) of an employee's promotive and prohibitive voice, but only for local rather than migrant workers.

To test the study hypotheses, multi-source data were collected from 341 matched supervisor–supervisee dyads working in a diverse range of organizations in the Kingdom of Saudi Arabia.

As predicted, employees' SBSE is positively related to their promotive and prohibitive voice and mediates a positive relationship between their LMXSC and their promotive and prohibitive voice, but only for local workers. The study findings support the self-consistency theory perspective on LMX and provide new insight into the “dark side” of migrant working – a lack of voice.

This study responds to calls for more research that explores the roles played by macro-environmental factors on employees' voice. Implications for theory and practice are discussed.

Acceptance and use of mobile shopping as the preferred shopping medium is becoming the new normal today. The proliferation of mobile shopping practices follows unsteady growth patterns in different countries. Despite challenges of price, quality and privacy matters, young consumers still lead the race to engage in mobile shopping activity in developing countries. This research investigates the determinants that either support or hinder the mobile shopping intentions of aspirant young consumers in Pakistan.

The present research applies a consumer-centric approach to the technology adoption framework to unearth the behavioral patterns of these young consumers in Pakistan. Employing the structural equation modeling technique, this research examines the significant effect of structural assurance, perceived risk, trust and various unified theory of acceptance and use of technology (UTAUT) model constructs on behavioral intention to engage in mobile shopping.

This research examines the significant effect of structural assurance, perceived risk, trust and various UTAUT model constructs on behavioral intention to engage in mobile shopping. Results also demonstrate a significant moderating effect of structural assurance and prior shopping experience on the relationship between perceived risk, trust and mobile shopping intentions. Further, the mobile shopping patterns for the male and female segment indicate a significant difference for perceived risk, trust structural assurance and social influence. The research contributes to the growing body of knowledge which advocates the application of consumer-centric customized model approach to explore various factors that either facilitate or impede the adoption of mobile shopping in a developing economy.

The study validates the need to enforce structural assurance mechanism for facilitating mobile shopping in a developing country. It also offers practical implications for online businesses and marketers striving to attract and retain more mobile customers.

The study offers practical implications for online businesses and marketers striving to attract and retain more mobile customers.

This study offers fresh insights about driving elements and impediments of mobile shopping behavioral intentions. Structural assurance and prior shopping experience appear to influence the mobile shopping behavior through direct and indirect effect.

Recent literature in environmental management suggests that fostering employees’ innovative behaviour in green service is vital for enhancing the environmental sustainability of hospitality organizations. Despite this, few efforts have been made to understand how green entrepreneurial leadership (GEL) relates to green service innovative behaviour (GSIB). This study aims to examine whether GEL can promote GSIB among hospitality employees through the serial mediation of green learning orientation (GLO) and green knowledge acquisition (GKA) using the conservation of resources theory. The authors expect environmental dynamism to strengthen the relationship between GEL and employees’ GSIB, leveraging the resource-based view theory.

This study collected data through a multi-wave survey (four waves, two weeks apart) from 341 employees working in three-to-five-star hotels in Pakistan’s major cities. The authors used partial least squares structural equation modelling to evaluate the hypotheses proposed in the theoretical model.

The study revealed a significant relationship between GEL and employee GSIB, mediated by GLO and GKA. In addition, environmental dynamism strengthened the relationship of GEL with employee GSIB.

The research advances the literature on GEL in the hospitality sector by providing insights into the mediating and moderating processes that translate GEL into GSIB among hospitality employees. Moreover, the research provides important implications for hotels investing in green initiatives and looking for ways to foster employees’ GSIB.

Numerous companies have launched brand pages (BPs) on social networking sites to enhance customer-brand communication, cultivate the customer-brand relationship and promote brand loyalty. This study aims to investigate how BP affordances support social commerce.

The study devises a theoretical model linking the proposed BP affordances (visibility, selectivity, persistence and interactivity) to three customer values (relationship quality, brand experience and smart shopping feeling [SSF]) to encourage brand loyalty and BP endorsement on the part of the customer.

Data collected from 591 respondents support all proposed hypotheses. The model explains high variances in brand loyalty and BP endorsement, indicating that relationship quality plays a more salient role in producing brand loyalty, while SSF plays a more important role in eliciting BP endorsement.

The study is unique in four ways. First, drawing on the lens of affordance, it proposes specific affordances for BPs and offers empirical results for their applicability. Second, by incorporating CDL into the research model, it illuminates the high explanatory power of these proposed BP affordances on the three customer values. Integrating the S-O-R model with the affordance perspective and CDL provides a more complete picture of the BP phenomenon. Third, it extends the reach of existing work by examining BP endorsement in social media as a dependent variable beyond brand loyalty, with SSF included as another source of values to shed more light on the relationships depicted in the model. Fourth, by taking trait competitiveness into account, it sheds further light on relationships between customer values and BP endorsement.

This study aims to examine the moderated-mediation effects of employees’ Islamic work ethic (IWE) on their promotive and prohibitive forms of constructive voice behaviors through the integrated frameworks of social identity theory and self-consistency theory.

Using two-source data collection from employees and supervisors, data were collected from 217 participants working in various companies in the Kingdom of Saudi Arabia. After initial data screening, a confirmatory factor analysis was conducted to test for the factorial validity of the used measures with AMOS. The hypothesized relationships were tested in the PROCESS macro for SPSS.

The results of this study supported the integration of social identity theory with self-consistency theory in explaining the indirect effects of employees’ IWE on their promotive and prohibitive forms of constructive voice behaviors through the mediation of moral identity. Furthermore, this study also indicated that the indirect effect was conditional on the employees’ perceptions of perceived voice opportunity, which significantly moderated the relationship between their moral identity and their prohibitive voice. However, no such effect was recorded for promotive voice.

This study is the first that explains how and when employees’ IWE leads them to exhibit promotive and prohibitive voice behaviors through the mediation of moral identity and the moderation of perceived voice opportunity. Thus, this study contributes to the IWE, moral identity and employee voice literature by addressing questions with useful theoretical and managerial implications for employees’ promotive and prohibitive forms of constructive voice behaviors in the workplace.

The study advances research on the high-performance work system (HPWS) and innovation performance (IP) linkage by empirically analyzing the serial mediation of human resource flexibility (HRF) and knowledge absorptive capacity (KAC). Previous research on the HPWS–IP linkage underscores the presence of a “black box.” Therefore, the present study aims to unravel the underexplored HPWS–IP relationship through HRF and KAC mediation in the context of the hotel industry.

Survey-based time-lagged data were collected from 303 mid-level managers in the hotel industry. Structural equation modeling (SEM) using Smart-PLS 4 was used to test hypothesized relationships.

The results reveal that HPWS has a significant positive direct relationship with innovation performance, human resource flexibility and knowledge absorptive capacity. Further, both human resource flexibility and knowledge absorptive capacity also serially mediate the HPWS–IP linkage.

The results of the study provide useful insights into the hotel industry in Pakistan by offering empirical evidence that building HPWS in the hotel sector can lead to increased human resource flexibility and enhanced knowledge absorptive capacity, ultimately contributing to improved innovation performance.

Notably, human resource flexibility and knowledge absorptive capacity together as dynamic capabilities represent a novel contribution rarely discussed in the literature, particularly their role as serial mediators between HPWS–IP relationships within the hotel industry.