Zakaria Abbass, Omar Benjelloun Andaloussi and Fatimazahra Rais
Corporate social responsibility (CSR) has a positive impact on consumer behavior; however, how CSR affects consumer perceived value (CPV) has been neglected. The purpose of this…
Abstract
Purpose
Corporate social responsibility (CSR) has a positive impact on consumer behavior; however, how CSR affects consumer perceived value (CPV) has been neglected. The purpose of this paper is to examine the effect of CSR on CPV. More specifically, this paper investigates how the dimensions of CSR can generate the three types of CPV.
Design/methodology/approach
This research is confirmatory and therefore quantitative. Thus, the choice fell on the questionnaire survey of 108 customers of conventional banks in Morocco. The partial least square method was chosen for the data analysis.
Findings
The results show that the link between CSR and customer perceived value can vary according to the CSR dimension. This study finds that the economic dimension is the only one to contribute the three types of CPV (functional value, emotional value and social value). The environmental dimension affects only the functional value. The social dimension does not generate any value.
Research limitations/implications
CSR is not the only variable that generates CPV. The consideration of other constructs seems to be considered. Restricting this study to a single category of banking customers and to a single sector is another limitation. Future research might replicate this study on a sample of clients from participatory banks as well as from other sectors.
Practical implications
The results can help Moroccan banks identify the dimensions of CSR that can meaningfully generate CPV. This will help them to increase customer loyalty, develop a competitive advantage and improve their performance by prioritizing CSR initiatives capable of creating value for consumers.
Originality/value
No previous research in Morocco, to the best of the author’s knowledge, has explored the effect of CSR on CPV. This paper therefore provides the first empirical evidence in North Africa on the link between CSR and CPV in Morocco. This study also extends previous studies by considering CSR as a multidimensional construct covering three dimensions (social, environmental and economic).
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Zakaria Abbass, Omar Benjelloun Andaloussi and Fatimazahra Rais
This study aims to examine the impact of corporate social responsibility (CSR) on customer-based brand equity (CBBE), with a focus on the mediating role of customer value…
Abstract
Purpose
This study aims to examine the impact of corporate social responsibility (CSR) on customer-based brand equity (CBBE), with a focus on the mediating role of customer value cocreation (CVCC). The objective is to understand the direct and indirect links between CSR and the dimensions of CBBE (image, quality, awareness, loyalty) in the context of the luxury hotel industry, thus filling existing gaps.
Design/methodology/approach
This quantitative study of luxury hotel guests in Morocco used a questionnaire. After a pilot study with 10 professionals, the final version was administered, generating 204 valid responses. Purposive convenience sampling was chosen. PLS analysis was favored.
Findings
The results highlight the significant influence of CSR on the four dimensions of CBBE. Likewise, CVCC exerts a significant effect on CBBE aspects, except for brand loyalty. CVCC partially mediates the relationship between CSR and brand image, perceived quality and brand awareness. However, it does not have a significant mediating role in the CSR−brand loyalty relationship.
Research limitations/implications
The study, despite its contributions, is limited to the luxury hotel industry in Morocco, raising concerns of external validity. Future research should diversify service contexts and explore the multidimensionality of CSR.
Practical implications
Luxury hotel managers should prioritize authentic communication to optimize their CBBE through CVCC. An inclusive and strategic approach to cocreation is essential to strengthen the impact of CSR on CBBE. Integrating CSR into customer touchpoints and human resources policies is crucial.
Originality/value
This study, to the best of the authors’ knowledge, enriches understanding of the complex interactions between CSR, CVCC and CBBE in Morocco and North Africa. Its originality lies in its exclusive contribution to the region’s marketing literature, broadening the field of knowledge. By exploring these relationships in the specific context of the region, it offers new perspectives to researchers and practitioners interested in CSR, CVCC and CBBE.
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The use of persuasive mass communication techniques by public relations and advertising practitioners, rather than abating in influence as early theorists hoped because of more…
Abstract
The use of persuasive mass communication techniques by public relations and advertising practitioners, rather than abating in influence as early theorists hoped because of more widespread education, is an increasing component of both private and government communication. In an information environment, persuasion serves a public interest when it assists social utility, but there has been no “macro‐ethical” consistency by practitioners. Indeed, today's global business environment demands an ethically conscious corporate attitude since various publics expect business organizations to take on a greater role in solving community problems—they want to see corporations be ethical in word and act. However, the lack of a single common framework for deciding what is ethical and what is not thus ultimately influences the outcome of public policymaking and the reputation of public relations. This article argues that business ethics matter for the bottom line, with ethical practice and openness in communication the keys to survival in the 21st century. Amoral leadership, exemplified by situational management theories, is outdated (and worse, increasingly ineffective). Change, however, also requires action and a willingness to be open to communication to many constituencies and cultures. Old internal divisions in firms also must be dissolved, with more flexible structures and communications interplay encouraged. Experienced international public relations practitioners must be part of this change.
Nor Balkish Zakaria, Kazi Musa, Mohammad Rokibul Kabir, Farid A. Sobhani and Muhammad Rasyid Abdillah
This study aims to examine the impacts of global geopolitical risks (GPRs) and COVID-19 pandemic stringency on the size of Sukuk issuance in Malaysia.
Abstract
Purpose
This study aims to examine the impacts of global geopolitical risks (GPRs) and COVID-19 pandemic stringency on the size of Sukuk issuance in Malaysia.
Design/methodology/approach
To examine the issue, this paper collected yearly data for the Sukuk issuance from the DataStream, and the rest of the variables, including the control variables from the World Bank, were from 2018 to 2022. Several econometric approaches have been used, that is, ordinary least square (OLS), two-stage least squares (2SLS) and generalized method of moment (GMM) with fixed effects and random effects in examining the impacts.
Findings
The results demonstrate that global GPRs negatively impact the size of Sukuk issuance due to the investment risk during the high global geopolitical conflicts, war and rampant terrorism. Besides, the COVID-19 pandemic-related stringency also similarly affects the country's Sukuk issuance market because of the long-time lockdown measures, border closures, travel restrictions and low access to the market. The control variables also demonstrate similar results except for the gross domestic products, which shows positive and significant impacts on the Sukuk market of Malaysia.
Originality/value
The study's policy implications for Sukuk investors and issuers stress the importance of disclosing risk mitigation procedures, strengthening the regulatory framework and raising investor knowledge to attract and protect investors in the Sukuk sector.
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Syed Tehseen Jawaid, Shujaat Abbas and Shaikh Muhammad Saleem
The purpose of the study is to investigate the relationship between international financial integration (IFI) index and democracy (DEM) in Pakistan by using long-time series data…
Abstract
Purpose
The purpose of the study is to investigate the relationship between international financial integration (IFI) index and democracy (DEM) in Pakistan by using long-time series data from 1975 to 2013.
Design/methodology/approach
The IFI index is constructed by principal component analysis. IFI consists of foreign direct investment (FDI), remittances (REM) and external debt (ED), whereas the Polity IV index is used for DEM. Johansen and the autoregressive distributed lag method for cointegration methods are used to find a long run relationship. Dynamic ordinary least square (DOLS), fully modified ordinary least square (FMOLS) and canonical regression (CR) have been used to find the nature of the relationship. Rolling window analysis has been done to find the year wise coefficients.
Findings
DOLS, FMOLS, canonical regression CR and cointegration results suggest a significant negative long-run relationship between IFI and DEM in Pakistan. Rolling windows analysis highlights that DEM has improved IFI in Pakistan from 2008 to 2013.
Originality/value
This study constructs an index for financial integration using principle component analysis on capital inflows, i.e. FDI, REM, ED, to explore the impact of DEM on IFI in Pakistan from 1975 to 2013. This study investigates for the first time ever the relationship between IFI index and DEM in Pakistan.
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Md Shah Newaz, Mina Hemmati, Muhammad Khalilur Rahman, Andrea Appolloni, Suhaiza Zailani, Flavio Pinheiro Martins and Amilton Barbosa Botelho Junior
The purpose of this study is to investigate how Industry 4.0 (IR 4.0) operates within the context of the post-COVID-19 environment and its impact on the economic, environmental…
Abstract
Purpose
The purpose of this study is to investigate how Industry 4.0 (IR 4.0) operates within the context of the post-COVID-19 environment and its impact on the economic, environmental and social sustainability of the manufacturing industry in a developing economy. By delving into this subject, the authors aim to understand the mechanisms through which IR 4.0 influences various facets of sustainability within the manufacturing sector.
Design/methodology/approach
A cross-sectional research design is used using purposive sampling and hypotheses were developed based on seminal theories and literature. Data was collected from 191 Malaysian manufacturing firms that use IR 4.0 technologies. The partial least squares structural equation modeling technique was used to explore how post-COVID uncertainty environment impacts manufacturing sustainability through IR 4.0 adoption.
Findings
During the highly uncertain era of the post-COVID-19 pandemic, the implementation of IR 4.0 adoption has had a favorable effect on the manufacturing industry, enhancing process efficiency, automation and data granularity. However, it is worth noting that automation does not significantly contribute to environmental sustainability and data granularity does not have a noteworthy impact on economic sustainability. On the other hand, process efficiency has a positive and significant influence on all three dimensions of sustainability. Moreover, data granularity positively affects environmental sustainability, whereas automation positively impacts both social and economic sustainability.
Research limitations/implications
This study emphasizes the importance of policy interventions to harness the transformative power of IR 4.0 and address the identified concerns. In addition, the findings offer valuable insights for mid-level operational managers, enabling them to actively participate in the creation of sustainable policies in partnership with top management. It is expected that these actions, which involve making necessary adjustments in the manufacturing process, will yield tangible outcomes for sustainable development.
Originality/value
This study offers valuable insights into the relationship between the uncertain post-COVID-19 environment, referred to as hyper-uncertainty and the adoption of IR 4.0 in the context of manufacturing sustainability.
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Yuhuan Xia, Mingzhe Gai, Changlin Han, Xiyao Liu, Zhen Liu and Lei Xu
This study aims to explore the cross-level effect of the top management team (TMT) on group ambidextrous innovation and to analyze the mediating role of group behavioral…
Abstract
Purpose
This study aims to explore the cross-level effect of the top management team (TMT) on group ambidextrous innovation and to analyze the mediating role of group behavioral integration and the moderating effect of group expertise heterogeneity.
Design/methodology/approach
We conducted a multi-source and multi-stage survey. We collected valid data from 43 companies in China, resulting in 141 samples from 43 TMTs and 462 valid responses from 111 organizational groups. The proposed theoretical model and hypotheses were tested using structural equation modeling.
Findings
The study findings demonstrated that TMT behavioral integration was positively related to group behavioral integration. Group behavioral integration mediates the relationship between TMT behavioral integration and these two types of innovations. Furthermore, we found that group expertise heterogeneity magnified the positive effect of group behavioral integration on exploratory innovation.
Originality/value
This study reveals the cross-level effects of TMT behavioral integration on other organizational groups and enriches the existing literature on TMT behavioral integration and ambidextrous innovation.
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Shatha Siefan, Jiju Antony, Ahmad Mayyas, Mohammed Omar, Anupama Prashar, Guilherme Tortorella, Monika Foster and Maher Maalouf
This study investigates the adoption and effects of operational excellence methodologies on sustainable performance within the sector, drawing insights from 18 global quality…
Abstract
Purpose
This study investigates the adoption and effects of operational excellence methodologies on sustainable performance within the sector, drawing insights from 18 global quality management experts.
Design/methodology/approach
Utilizing a phenomenological approach alongside constant comparison, classical content and taxonomy analysis, qualitative data from semi-structured interviews are rigorously examined. The study examines the challenges and outcomes of implementing lean, six sigma and lean six sigma, particularly in the financial, social and environmental realms. By integrating academic research with real-world applications, this research identifies challenges and opportunities across diverse service industries, with the aim of informing best practices for practitioners.
Findings
The findings highlight a significant impact on financial outcomes, with lean six sigma implementations predominantly enhancing financial performance. However, perceptions differ regarding sustainability and the acknowledgment of such impact. In terms of social performance, opinions vary from consistently positive impact to a dual effect – both positive and negative. Regarding environmental impact, perspectives range from limited to significant positive outcomes. Additionally, quantitative analysis of operational measures underscores a noteworthy emphasis on financial performance, with a grand average of 4.23. Social performance marginally surpasses environmental performance, with averages of 3.01 and 2.95, respectively.
Originality/value
The critical role of the service sector in modern economies highlights the imperative for enhancing operational efficiency and sustainability. The findings highlight the importance of proactively integrating lean six sigma principles into the operational frameworks of service organizations to optimize both operational and sustainable performance.
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Farheen Naz, Ashutosh Samadhiya, Anil Kumar, Jose Arturo Garza-Reyes, Yigit Kazancoglu, Vikas Kumar and Arvind Upadhyay
Using the lens of the natural resource-based view (NRBV) theory, this study investigates the effect of green supply chain management (GSCM) practices such as green manufacturing…
Abstract
Purpose
Using the lens of the natural resource-based view (NRBV) theory, this study investigates the effect of green supply chain management (GSCM) practices such as green manufacturing (GM), eco-design (ED), green purchasing (GP) and investment recovery (IR) on the carbon-neutral supply chain (CNSC) performance of firms through the mediating influence of logistics eco-centricity (LE).
Design/methodology/approach
A conceptual framework that hypothesizes the relationship between GSCM practices, LE and the CNSC performance of firms is developed. Key GSCM practices are then identified using experts’ opinions. Furthermore, we collected responses from logistics companies to validate the conceptual framework using the partial least squares structural equation modeling (PLS-SEM) method.
Findings
Through this study, we found that GSCM practices significantly improve a firm's CNSC performance, and the relationships between GSCM practices and CNSC performance are positively mediated by LE.
Practical implications
The implications of the study suggest that logistics managers can benefit from the findings of this study to comprehend the impact of various GSCM techniques on LE and CNSC from the viewpoint of the NRBV paradigm.
Originality/value
This research provides valuable perspectives for managers and supply chain (SC) practitioners in their quest for sustainable and environmentally responsible SC operations through an extensive and novel analysis of the connection between GSCM practices, LE and CNSC performance.