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The outbreak of the new coronavirus has caused tremendous concerns to public health, which are impacting human lives both physically and psychologically. The rise in coronavirus cases has led to the propagation of control measures for its prevention. This study aims to investigate the factors enhancing the coronavirus preventive behavior among the respondents.

To understand the coronavirus preventive behavior, the study is based on the value–belief–norm (VBN) theory. Data for the study has been collected through a survey of 319 respondents in New Delhi, India. The study uses structural equation modeling (SEM) to understand the factors impacting preventive behavior. For analysis, the study uses SEM to examine direct and indirect relationships and Hayes’ PROCESS macro SPSS module for moderating effects.

The results show that egoistic values have a negative impact on belief while altruistic values have a positive impact on the belief about the coronavirus outbreak. Belief is recorded to have a positive and significant impact on preventive behavior. Also, personal norms positively mediate the relationship between belief and preventive behavior. Additionally, the impact of awareness of preventive behavior is positively moderated by the symptomatic profile. Furthermore, the interaction effect is found to be conditioned positively with age and level of education.

To the best of the authors’ knowledge, no other work in the existing literature was found to apply the VBN theory to determine coronavirus preventive behavior. Further, the extensive moderation analysis done in this study is expected to be a significant contribution to the literature.

The study aims to summarize the 20 years of literature published in takaful between 2000 and 2019 and propose some key areas as the directions for future research.

The present study utilizes the systematic method of reviewing the literature. The SCOPUS database has been accessed, and 96 articles have been accounted for the analysis. The articles are grouped in their exclusive themes, such as consumer behavior, financial and nonfinancial performance, takaful models, human resources and governance.

Takaful research has widely covered marketing, finance, human resource, governance and stresses on its legal issues. Both qualitative and quantitative methodologies have been employed. The research gaps have been classified based on the respective areas. Large share of current body of takaful literature consists of the studies related to the application of behavioural theories to examine the behavioural intention to take up takaful services.

The study enriches the literature of takaful by reviewing articles according to their respective themes, thereby contributing to the significant findings missing from existing literature surveys.

Economic security is one of the crucial dimensions of the welfare state. High-income individuals are able to purchase private insurance, but a large portion of the individuals remains uninsured. The authors have tried to rationalize the problem of the study over the reason why people remain uninsured. Hence, the purpose of the study is to identify an insurance model that can cover the risk of the heterogeneous segments. The study is qualitative in nature and applies a fuzzy analytic hierarchy process (FAHP). Based on seven criteria, process is applied to arrive at an alternative model among basic models of insurance, namely, conventional private insurance, mutual, and social insurance. Since social insurance has emerged with the highest score of 41% in the study, it is implied that social insurance works best in a situation where the market is full of private information and moral hazard. The findings reaffirm that government intervention is required in an insurance market to provide coverage to both covariate and idiosyncratic risks. The findings are especially relevant in the context of emerging markets where a sizeable poor population goes uninsured. The study contributes to the literature by proposing alternative insurance to address the problem of insuring the voluntarily uninsured.

This study examines the impact of consumer-perceived value (CPV) dimensions such as product quality, price fairness, brand prestige and brand positioning on brand attitude and loyalty for electronic home appliance brands in an emerging market. It also explores the moderating effect of perceived store image on the relationship between brand attitude and loyalty.

This study proposes an integrated model based on consumption values and the value-attitude-behavior (V-A-B) framework. Survey data from 209 Bangladeshi consumers of electronic home appliances were used to test the model. Covariance-based structural equation modeling (CB-SEM) and PROCESS macro were employed to test the hypotheses.

This research underscores the importance of CPV dimensions, such as product quality, price fairness, brand prestige and positioning, in predicting brand loyalty through brand attitude. Store image moderates the link between brand attitude and loyalty, with a stronger relationship when store image is high and a weaker relationship when it is low.

This study broadens marketing and consumption value theory by investigating brand prestige and positioning in the V-A-B framework in the emerging market. This is the first study to use perceived store image to moderate the relationship between brand attitude and loyalty.