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This study aimed to investigate the ecological validity of sponsorship effectiveness by examining the visual attention paid to sponsorship at a live sporting event and the subsequent impact of that attention on cognitive outcomes using eye tracking in a natural, real-world environment.

Two logistic regression analyses (i.e. sponsor recall and sponsor recognition) were conducted to evaluate the impact of sponsorship exposure time, fixation duration and fixation frequency on viewer attention.

The preliminary investigation unveiled that longer exposure, strategic placement and brand repetition led to more frequent and extended fixations. The statistical examination demonstrated that a greater fixation frequency yielded a higher probability of explicit memory. However, the amount of time did not appear to influence viewers’ explicit memory. Further, females exhibited a higher probability of explicit memory compared to their male counterparts. Finally, age emerged as a significant determinant of explicit memory.

The significance of conducting eye-tracking studies within an authentic sport environment enhances ecological validity, leading to the development of practical and realistic approaches to boost consumers' explicit memory of sponsors. Further, the tangible evidence of how sponsorship information is processed can inform and modify sport marketing strategies to enhance the effectiveness of sponsorships.

Education has been shown to have myriad effects on people, from increasing their incomes to changing their views of the world. In the area of entrepreneurship, education creates opportunities and increases the rate of entrepreneurial activity. This study explores educationʼs effects on the immigrant entrepreneurship development processes and outcomes in the context of Korean-Americans by comparing a national sample of Korean-Americans with differing amounts of education. The sample is part of the National Minority Business Owners Surveys (NMBOS) carried out by the Lawrence N. Field Center for Entrepreneurship at Baruch College between 2003 and 2005. The authors hypothesize that high-education Korean-Americans will have larger and more successful businesses, have more varying types of businesses, and follow differing paths to business formation. In addition, the authors hypothesize that motivations, goals, and attitudes toward their businesses, families, and their lives generally will be different. Among other things, confidence and level of satisfaction with their business will be higher for the high-education group. The study finds that while the low- and high-education groups vary in their types of businesses, the paths followed into those businesses, and the size of their businesses, they are very similar as to their attitudes, motivations, and family interactions. Implications for future research are discussed.

Examines aspects of local enterprise in Wales during the Industrial Revolution and seeks to place the historical experience of such within the wider debates surrounding the relationship between enterprise and economic development. Study of this period has traditionally focused attention on the discontinuity precipitated by the impact of industrialism and particularly on the development of large‐scale factory production. Within Welsh history this focus has largely obscured an examination of local developments to the process of economic development, with the result that there has been no possibility for discussion of, or participation in, gradualist accounts of such development. This study seeks to demonstrate that part of the economic development experienced during the period was generated as a result of indigenous enterprise, and therefore raises the possibility of continuity within certain areas of Welsh economic development ‐‐ prior to the influx of English enterprise and capital at the end of the eighteenth century.

The chapter addresses the questions surrounding the politics of the academe as a reflective process. The three authors’ experiences are very different – spanning from tenured professor to sessional instructor to professor in an African university. The narratives from the authors inform the readers of their goals to join the academy as faculty; their job search; being members of the staff and then; their experiences as members of the teaching force at various universities. The chapter is based on their experiences of navigating the politics of the academe. This chapter provides their narratives of what it means to be a professor, mentor, colleague, and researcher. Each story is told from their particular standpoint: two females and one male teaching in North American universities and Africa, respectively, two Black and one racialized female who can pass, but cannot because of her name. The analysis will address numerous complications involved in addressing expectations, establishing common grounds as educators from an international perspective, and providing narratives of how we have managed to maintain our goals and aspirations as members of the academe. The tensions involved will be problematized and explored from within the context of the academy and the associated constraints therein (Tatum, 1999). The objective of this chapter is to theorize the significance of navigating the politics of the academe to deflate arising tensions that may delay your passion for teaching. The chapter is informed by an anticolonial theoretical framework in light of converges and divergences of varying colonial contexts embedded in colonial Canadian society. The anticolonial framework draws on the specific settler-colonial Canadian context (Tuck & Yang, 2012). The chapter is divided into six parts: (1) introduction that provides a general overview of what it means to be faculty at a university, (2) situating ourselves, (3) theoretical framework, (4) Universities in general and more specifically, Canadian system and Kenyan, (5) discussion that provides an analysis or synthesis of our experiences, and (6) conclusion.

Research on mentorship has been dominated by the West and little is known about the cultural variations of the mentoring phenomenon in Asian countries. A richer understanding of the cultural context that is more attuned to mentoring experience in Asia can help to improve workplace experience, in general, for those working in and for those who intend to work in the region. This chapter captures the important theoretical lenses in the mentoring literature, and also provides a clear demarcation between negative mentoring and dysfunctional mentoring. This is followed by contextualizing mentoring as per four of Hofstede's six cultural dimensions by dwelling on mentoring experience in countries such as China, India, Pakistan, Japan, South Korea and Taiwan. It is hoped that this chapter will pave the way for further research, which may be a precursor for theory development.

Cohesion is a key contributor to team effectiveness, leading to great interest in understanding how to diagnose, monitor, and enhance it in practice. However, there is great inconsistency in how cohesion is conceptualized and measured, making it difficult to compare findings across studies, and therefore limiting the ability to advance science and practice. To begin addressing these issues, we draw from qualitative and quantitative analyses and extract themes indicating what matters most for effective cohesion measurement. Such themes are presented around six major questions – who, what, when, where, why, and how – as they pertain to each major component of the cohesion measurement process. Emerging approaches to cohesion measurement and corresponding avenues for future research are also discussed.

Twenty-one years ago (1997), the entrepreneurial revolution, both academic and actual, was just beginning. Entrepreneurial opportunities represent both the core theoretical construct and the plethora of products, services, processes, and business models, which dramatically changed daily life. This chapter examines key developments, which have emerged in the scholarly investigation of the opportunity identification process during the intervening years: what fundamentally is an opportunity; what socio-cognitive processes are involved; what is the role of time, of meaning, of context; and finally, what is the relationship between the academic and practitioner. In addition, exemplary research work is highlighted and guidelines for future academic efforts are offered.

Introduction: The frequency and complexity of cyber assaults have grown in recent years. Consequently, organisations have increased their expenditures in more robust infrastructure to protect themselves from these cyber assaults. These organisations’ assets, data, and reputations are at risk due to rapidly increasing cybercrimes. However, complete protection from these many and ever-changing threats is very challenging as a result. To deal with them, companies are taking steps to reduce risks and limit company losses in their occurrence.

Purpose: Progressively, the insurance sector organisations are including digital protection as a component of the board’s general danger technique. Protection enterprises, then again, depend on accurately expecting risks, while a significant number of them depend on normalised approaches. Because of the exceptional attributes of the digital assaults, transporters now and again depend on subjective strategies dependent on master decisions. There is an unmistakeable absence of observational information on digital protection, specifically subjective examinations planning to comprehend and depict necessities, impediments, and cycles applicable for digital protection.

Methodology: There are various unanswered inquiries and worries about the oversight and legitimate and administrative assessment of network safety weaknesses in the protection business. In the wake-up of looking over all these worries and issues, steps to alleviate them are laid out after an extensive literature survey and secondary data sources. In this study, the authors have principally viewed the executive parts of the associations as the danger. While considering network protection, their insight of needs was taken as one among a few dangerous treatment systems, just as the necessities of the organisations’ protection in assessing the danger level of likely customers.

Findings: This section analyses past research in network safety and information security in the protection market. The danger of the executives’ strategies, the numerical models, and the forecasts of digital occassions are illustrated in this section. Lastly, the future headings are likewise expressed momentarily.

Practical implications: This review might be valuable for additional examination and logical discussion, yet additionally for down-to-earth applications. Moreover, it could be gainful to organisations as a supportive instrument for better agreement on what digital protection is and how to get ready to take on network safety and information security procedures in the association.

Significance: These associations’ resources, information, and notoriety are in danger because of quickly expanding cybercrimes. Cybercriminals are utilising more refined approaches to start digital assaults. Digital protection was anticipated to affect security conduct before any proof was gathered. Progressively, organisations are including digital protection as a feature of their general danger to the executive system. Because of the exceptional attributes of the digital assaults, transporters as often as possible depend on subjective methods dependent on master decisions. Thus, this space of network safety and information security is vital uniquely in the protection market.

Trust entails the assumption of risk by the trustor to the extent that the trustee may act in a manner unaligned with the trustor's interests. Before a strategic alliance is formed, each firm formulates a subjective assessment regarding whether the other firm will behave in a trustworthy manner and not act opportunistically. To inform this partner analysis and selection process, the authors leverage the concept of value of information to quantify the benefit of information gathering activities on the trustworthiness of a potential trustee.

In this paper, the authors develop a decision model that explicitly operationalizes trust as the subjective probability that a trustee will act in a trustworthy manner. The authors integrate the concept of value of information related to information gathering activities, which would inform a trustor about a trustee's trustworthiness.

Trust inherently involves some degree of risk, and the authors find that there is practical value in carrying out information gathering activities to facilitate the partner analysis process. The authors present a list of trustworthiness indicators, along with a scoring sheet, to facilitate learning more about a potential strategic alliance partner.

The need for a quantitative model that can support risk-based strategic alliance decision-making for partner analysis represents a research gap in the literature. The modeling of strategic alliance partner analysis decisions from a value of information (VOI) perspective adds a contribution to the trust literature.

Podcasting is one of today's most prominent trends in media and computing, but until now, factors predicting its adoption in higher education settings remain largely unexplored. The purpose of this paper is to examine students' perceptions of enhanced podcasting as a review and exam preparatory tool, through the use of the Technology Acceptance Model (TAM).

The responses from a structured, self‐administered questionnaire were used to develop an understanding of the role of perceived ease of use, usefulness and enjoyment on behavioral intention to use enhanced (audiovisual) podcasts.

The statistical analysis indicated that perceived ease of use and perceived enjoyment were positively related to intention to use video podcasts, whereas perceived usefulness was not emerged as a strong prognostic indicator of user acceptance. Results also revealed that perceived ease of use is a strong predictor of perceived usefulness, supporting thus the view that perceived ease of use and perceived enjoyment are the two main drivers in regard to willingness to adopt podcasting as a learning tool.

Although previous research has found positive attitudes towards educational podcasting, most studies were focused on measuring student acceptance without using an established theoretical framework. This paper contributes to a better understanding of the drivers of student acceptance of educational podcasting, by integrating key variables from TAM found in literature concerning technology acceptance in higher education.