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Being able to communicate a clear identity to different stakeholders is crucial for SMEs and startups in today’s world, which is characterised by accelerated innovation, growing competition and increasingly connected consumers. However, this can be a complex task for small organisations. The purpose of this paper is to propose a visual tool that supports entrepreneurs in SMEs and startups to collaboratively develop their identity communication strategy.

The paper follows a design science research approach. The authors propose the design of a tool as well as some preliminary qualitative evaluations. The authors conducted three iterations between design and evaluation, where the results of the evaluations are implemented in the design.

The authors demonstrate how to design strategic tools for allowing teams to co-design their identity communication strategy and present the tool. The authors also evaluate its use and find out through the preliminary evaluations that it could be easy to use and useful for practitioners.

The originality of this paper lays in the novelty of the tool and its development. Such a tool addressing identity communication strategy has not been developed with a scientific approach until now.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

This study examines the way a design process of experimenting and prototyping can enable a firm to explore its potential for growth and renewal. The Business Model Canvas created in 2010 by Alexander Osterwalder and Yves Pigneur is the base model, featuring nine building blocks which can provide a holistic view of an organization’s individual components and strategy. Options open to a hypothetical company, luggage manufacturer Packright, are explored here via five business meta-models which draw on Osterwalder and Pigneur’s ideas.

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Here, the Business Model Canvas devised by Alexander Osterwalder and Yves Pigneur is a starting point for categorization of the efforts of 40 companies to create their own appropriate model. From these, five archetypal business models were then derived. Those firms represent a cross section of popular and dominant industries and sectors, with a preference toward enterprises with non-traditional business models. Five high-performing companies have been chosen to illustrate the success of each business model.

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The purpose of this paper is to describe how the graphic organizer the Business Model Canvas can be used as a platform for business information literacy instruction.

This paper is a case study of the application of the Business Model Canvas in business information literacy instruction in an academic setting.

Entrepreneurship students can struggle to differentiate between the purposes of databases and to integrate research findings into the planning of their business. The Business Model Canvas (BMC) provides a common framework for entrepreneurship students to understand the different purposes of the many information sources available and imposes the iterative process of making and testing assumptions against research.

The findings discussed here are used in business and entrepreneurship classes, and thus far this process has been used with that group in mind. This case study also discusses relatively new processes; the teaching described has not yet been rigorously assessed.

This process gives students practice integrating library resources into their work and understanding the use of specific resources. This model for instruction could be applied to business information literacy in entrepreneurship classes and courses in other disciplines which also incorporate project planning.

This process has the potential to improve the opportunity assessment process for student entrepreneurs and to enrich information-seeking practices for entrepreneurs.

Little has been written about the use of graphic organizers to differentiate between information resources. This research helps address this gap, while also helping to further explore how entrepreneurship students can best use library resources while developing their business plans.

The purpose of this study is to provide a general review of the existing academic and practitioner literatures, pertaining to entrepreneurial selling with a view to articulate major entrepreneurial selling practices, patterns and principles that lead to entrepreneurial success and to propose two four-quadrant matrices.

The paper explores commonalities and distinctions in the entrepreneurial selling concepts articulated by Deutsch and Wortmann and Onyemah and Rivera-Pesquera – and relevant writings by Blank as well as Sarasvathy – are explored and analyzed.

It was found that the early stage entrepreneurial selling activities of founders – as a means of gleaning prospective customer feedback for product prototyping – form the core of contemporary entrepreneurial selling conceptualizations. Two provisional four-quadrant entrepreneurial selling matrices are proposed corresponding to the literature reviewed.

It is hoped that the two four-quadrant matrices might serve as a springboard for future researchers interested in exploring entrepreneurial selling. The notion of preliminary selling as a valuable form of marketing research is also worthy of future research.

Given the extent to which the perspectives of entrepreneurship practitioners, clinical professors and consultants are cited and explored, manifold aspects of entrepreneurial selling are put forth. The various approaches to preliminary selling that are explored are of especially high value to practitioners.

This is the first paper to fully explore the commonalities and distinctions across the entrepreneurial selling conceptualizations developed by Deutsch and Wortmann, as well as by Onyemah and Rivera-Pesquera, and the first to propose a conceptual framework focused specifically on entrepreneurial selling.

Entrepreneurship education has had a remarkable evolution over time and the number of entrepreneurship textbooks has multiplied given the increased interest in entrepreneurship programs in higher education. Yet, studies that review the coverage of textbooks focusing on entrepreneurship are scarce. This study provides an inventory of entrepreneurship textbooks and the topics they cover as well as specific emerging topics they do not cover by analyzing the content of 57 textbooks. Our results suggest that most textbooks provide significant coverage of such topics as the nature of entrepreneurship, business plans, financing, marketing, and cases. Among emerging concepts, social media has been relatively well covered with increasing coverage in more recent textbooks, while business canvas, as an example of alternatives to conventional business plans, is rarely covered. Most textbooks have provided little coverage of such topics as sales, family business, women and minorities, as well as ethics and sustainability. This study not only reveals areas that are covered by existing textbooks but also themes that future textbooks and research could cover to address the challenges of future entrepreneurship education.