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Travel bragging, driven by impression management, is common on social media. However, straightforward bragging can create negative perceptions. To mitigate this, tourists often turn to humblebragging, but its effectiveness is unclear. This study aims to examine whether humblebragging elicits more positive responses from viewers than straightforward bragging.

Drawing on social comparison theory and compensation theory, this paper developed a moderated mediation model to explore the impact of bragging type (bragging vs humblebragging) on viewer behavior. The model was validated through two scenario-based experiments.

The results reveal the double-sword effect of humblebragging: Humblebragging elicits stronger benign and malicious envy than bragging. Benign envy mediates the relationship between bragging type and consumption intention, while malicious envy mediates between bragging type and avoidance/gossip. Perceived deservingness moderates the effect of bragging type on envy and the mediation processes. When viewers perceive the poster’s advantage as deserving, humblebragging elicits more benign envy than bragging. When perceived as undeserving, humblebragging leads to more malicious envy.

This study is innovative in validating the double-edged sword effect of humblebragging and identifying perceived deservingness as a boundary condition.

The strategic application of electronic word-of-mouth (eWOM) is pivotal in shaping tourist decisions. This study aims to examine the nuanced impacts of endorsement styles and the innovative role of emojis on the persuasiveness of eWOM, highlighting essential insights for digital marketing effectiveness.

Using a robust experimental design, this research engaged 376 participants through scenario-based experiments on popular platforms Ctrip and Xiaohongshu. This study leveraged the professional online data platform, Credamo, to ensure a diverse and representative sample.

The analysis demonstrates that implicit endorsements, such as “I like this restaurant,” consistently outperform explicit endorsements like “I recommend this restaurant” regarding persuasiveness. This effect is attributed to the enhanced perceived authenticity and reduced persuasion knowledge activation by implicit endorsements. Remarkably, incorporating emojis within explicit endorsements mitigates their inherent drawbacks, enhancing their persuasive impact. In contrast, emojis do not significantly influence the effectiveness of implicit endorsements.

The findings provide significant insights, demonstrating that endorsement styles and emojis play a crucial role in identifying persuasive eWOM and fostering the creation of compelling eWOM for tourism and hospitality marketers. These elements can help marketers effectively track and enhance the impact of eWOM in their digital strategies.

This research maps the effects of endorsement styles and highlights the strategic role of emojis in eWOM, offering practical insights for maximizing persuasion and enhancing digital marketing strategies in tourism and hospitality.

This study aims to investigate the safety and liability of autonomous vehicles (AVs), and identify the contributing factors quantitatively so as to provide potential insights on safety and liability of AVs.

The actual crash data were obtained from California DMV and Sohu websites involved in collisions of AVs from 2015 to 2021 with 210 observations. The Bayesian random parameter ordered probit model was proposed to reflect the safety and liability of AVs, respectively, as well as accommodating the heterogeneity issue simultaneously.

The findings show that day, location and crash type were significant factors of injury severity while location and crash reason were significant influencing the liability.

The results provide meaningful countermeasures to support the policymakers or practitioners making strategies or regulations about AV safety and liability.

Regarding the assembly of the fuselage panel, this paper aims to illustrate a design of pre-assembly tooling of the fuselage panel for the automatic drilling riveting machine. This new prototype of pre-assembly tooling can be used for different types and sizes of fuselage panels. Also, apply to the automated drilling and riveting machine of the fuselage panels.

Based on the different structures of the fuselage panel, the position of the preassembly tooling components, location of the clamp and position of the fuselage panel are determined. After that, the overall structure of the preassembly tooling is designed, including the movable frame and the cardboard. The cardboard positioning module and the clamping module formulate a detailed design scheme of preassembly tooling for the fuselage panel. The structure of the pre-assembled tooling is optimized by static analysis. The result of the overall design is optimized by using MATLAB and CATIA-V5 software, and the results meet the condition of the design requirements.

The traditional assembly process of the fuselage is to install the fuselage panel on the preassembly tooling for positioning the hole and then install it on the automated drilling and riveting tooling for secondary tooling. Secondary tooling can consume assembly errors of the fuselage panel. The new prototype of flexible tooling design for the fuselage panel not only avoids the secondary tooling error of the fuselage panel but also meets the preassembly of different types of fuselage panels.

The further development of the flexible tooling design of the fuselage panel is to reduce the error of sliding tooling due to friction of the sliding components. Because if the assembly cycle is increased, the sliding parts will lose material due to corrosion. As a result, the repeated friction force is the root cause of the positioning error of sliding parts. Therefore, it is necessary to engage less corrosive material. Also, the lubricant may be used to reduce the corrosion in minimizing the positioning error of the sliding tool components. In addition, it is important to calculate the number of assembly cycles for efficient fuselage panel assembly.

According to the structure and assembly process characteristics of the fuselage panel, the fuselage panel preassembly tooling can optimize the assembly process of the fuselage panel and have certain practical application values.