Luluo Peng, Yuting Wei, Xiaodan Zhang and Danping Wang
The brand logo, as a fundamental element of marketing communications, serves as a crucial visual representation of a brand. In the current era of mobile Internet, logo flatness…
Abstract
Purpose
The brand logo, as a fundamental element of marketing communications, serves as a crucial visual representation of a brand. In the current era of mobile Internet, logo flatness has become a new trend in practice. However, there remains a scarcity of research that explores the effects of logo flatness on consumer perceptions and brand attitudes.
Design/methodology/approach
Across four studies, using both observational analyses of real brands and experimental manipulations of fictitious brands, the authors examined the impact of logo flatness on consumer perceptions and brand attitudes.
Findings
Results show that logo flatness promotes the perception of modernity due to the simplicity it presents. Consumers will evaluate the brand more positively when their perception of the logo association is congruent with the brand image. Notably, traditional brands using skeuomorphic logos and modern brands employing flat logos can effectively enhance consumers' brand attitudes.
Practical implications
The findings of this study have significant implications for businesses seeking to enhance consumers' brand attitude and foster brand renewal through the strategic selection and design of logos that align with their brand image.
Originality/value
This study provides a theoretical and empirical test of the influence of logo flatness on consumers' perception of brand image, thereby enriching the existing research on brand management.
Details
Keywords
Mengru Zhang, Yuting Wang and Wei Wang
Although big data analytics managerial skills (BDAMS) offer opportunities for firms to foster organizational agility, existing studies present inconclusive indications of this…
Abstract
Purpose
Although big data analytics managerial skills (BDAMS) offer opportunities for firms to foster organizational agility, existing studies present inconclusive indications of this impact, with an overlooking of the intermediate pathways involved. This study explored how BDAMS affect organizational agility by investigating the mediation effect of data-driven organizational learning (DDOL) and the moderating roles of technological and market turbulence.
Design/methodology/approach
This study employed mediation and moderated mediation analyses to test the hypotheses using data collected from listed Chinese firms. Furthermore, we performed a fuzzy set qualitative comparative analysis (fsQCA) as a supplementary approach to identify the configurations that lead to organizational agility.
Findings
This study shows that DDOL partially mediates the relationship between BDAMS and organizational agility. Besides, technological and market turbulence positively moderate the effect of DDOL on organizational agility and the mediation effect of DDOL. Our additional analyses also reveal several patterns of conditions that facilitate agility.
Originality/value
This study offers a comprehensive exploration of the relationship between BDAMS and organizational agility by verifying the mediating effect of DDOL and moderating effects of technological and market turbulence. In addition, the fsQCA results highlighted the combinatorial effects of key factors in this study, reinforcing and refining the moderated mediation results.
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Wei Wang, Yuting Xu, Yenchun Jim Wu and Mark Goh
Information distortion affects the perception of quality, which, in turn, influences investment decisions and determines the pledge results of fundraising. This study combines…
Abstract
Purpose
Information distortion affects the perception of quality, which, in turn, influences investment decisions and determines the pledge results of fundraising. This study combines signalling theory with persuasion theory to empirically study the effects of linguistic information distortion from fraudulent cues on a crowdfunding campaign's fundraising outcomes using text analytics, with implications for entrepreneurs, platforms and investors.
Design/methodology/approach
This study empirically analyzes 328,974 crowdfunding projects from the Kickstarter platform. Information distortion is detected using four indicators, based on text mining analytics. An econometric model is built to estimate the impact of information distortion, while the predictive power of the information distortion is detected through machine learning.
Findings
The results inform that distortion in the blurb, detailed description and reward statement dampen a campaign's success, but embellishing the entrepreneur's biography enhances the success of financing. Furthermore, information distortion exhibits a significant inverted U-shaped influence. The effect of the interaction terms suggests that campaigns with high pledge goals are more sensitive to information distortion, and that native-speaking entrepreneurs are adept at applying linguistic skills to promote the campaign.
Originality/value
This study provides a linguistic method to detect the influence of information distortion on crowdfunding campaigns. Further, the study offers some practical suggestions for entrepreneurs on how to generate attractive narratives, and contributes to the investor's decision-making and informs the platform's promotion strategy.
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Hong Ge, Wei Wang, Yuting Wang and Ran Tan
Original equipment manufacturers (OEMs) are increasingly discoursing well-known brands to support their own brands. This study explores how original equipment manufacturing (OEM…
Abstract
Purpose
Original equipment manufacturers (OEMs) are increasingly discoursing well-known brands to support their own brands. This study explores how original equipment manufacturing (OEM) brand disclosure affects willingness to buy (WTB) by examining the mediation effect of perceived brand competence (PBC) and perceived brand warmth (PBW), as well as the moderating effects of product type and consumer self-esteem (CSE).
Design/methodology/approach
This study builds on signal theory and the stereotype content model to theorize the mediating role of PBC and PBW between OEM brand disclosure and WTB. A 2×2 between-subjects experiment with 442 participants was conducted, employing ANOVA, seemingly unrelated regression and moderated mediation tests to examine the hypotheses.
Findings
OEM brand disclosure is positively related to WTB through PBC and PBW. Specifically, PBC’s mediation effect on OEM brand disclosure is stronger than that of PBW. Additionally, the mediation effect of OEM brand disclosure on WTB via PBC is moderated by product type and CSE.
Originality/value
This study contributes to the existing brand self-disclosure and brand spillover literature by opening the black box of how OEM brand disclosure affects WTB and reveals the underlying mechanisms of PBC and PBW. It offers valuable insights for OEMs to leverage previous OEM brands to support their own brands by improving PBC and PBW and is more beneficial for consumers with high self-esteem and experience products.
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Yuting Lv, Jiawei Guo, Weimin Huang, Yaojie Liu, Wentao Liu and Guijiang Wei
The purpose of this paper is to improve the bioactivity of variable gradient TC4 porous scaffolds prepared by selective laser melting (SLM) through the micro-arc oxidation (MAO…
Abstract
Purpose
The purpose of this paper is to improve the bioactivity of variable gradient TC4 porous scaffolds prepared by selective laser melting (SLM) through the micro-arc oxidation (MAO) technique.
Design/methodology/approach
Variable gradient TC4 porous scaffolds were prepared by SLM, then treated with MAO at different oxidation voltages. The microstructure, thickness and composition of MAO coatings were characterized by scanning electron microscope (SEM), energy-dispersive spectroscopy (EDS) and X-ray diffraction. The bioactivity of the MAO coatings was tested by simulated body fluid (SBF) immersion test.
Findings
SEM and EDS results show that with the increase of oxidation voltage, the content of Ca and P elements and the thickness of the MAO coatings increases. The thickness of the coating inside the scaffold is smaller than that of the outside regions. SBF immersion experiments showed that MAO-treated TC4 porous scaffolds had highest bioactivity at 440 V.
Originality/value
The variable gradient porous scaffolds were treated with MAO in the electrolyte containing Ca and P elements for the first time. The effect of oxidation voltages on the different region of porous scaffolds was studied in detail.
Details
Keywords
Wei Yang, Linghui Xu, Linfan Yu, Yuting Chen, Zehao Yan and Canjun Yang
Walking-aid exoskeletons can assist and protect effectively the group with lower limb muscle strength decline, workers, first responders and military personnel. However, there is…
Abstract
Purpose
Walking-aid exoskeletons can assist and protect effectively the group with lower limb muscle strength decline, workers, first responders and military personnel. However, there is almost no united control strategy that can effectively assist daily walking. This paper aims to propose a hybrid oscillators’ (HOs) model to adapt to irregular gait (IG) patterns (frequent alternation between walking and standing or rapid changing of walking speed, etc.) and generate compliant and no-delay assistive torque.
Design/methodology/approach
The proposed algorithm, HOs, combines adaptive oscillators (AOs) with phase oscillator through switching assistive mode depending on whether or not the AOs' predicting error of hip joint degree is exceeded our expectation. HOs can compensate for delay by predicting gait phase when in AOs mode. Several treadmill and free walking experiments are designed to test the adaptability and effectiveness of HOs model under IG.
Findings
The experimental results show that the assistive strategy based on the HOs is effective under IG patterns, and delay is compensated totally under quasiperiodic gait conditions where a smoother human–robot interaction (HRI) force and the reduction of HRI force peak are observed. Delay compensation is found very effective at improving the performance of the assistive exoskeleton.
Originality/value
A novel algorithm is proposed to improve the adaptability of a walking assist hip exoskeleton in daily walking as well as generate compliant, no-delay assistive torque when converging.
Details
Keywords
Yuting Lv, Xing Ouyang, Yaojie Liu, Ying Tian, Rui Wang and Guijiang Wei
This paper aims to investigate the differences in hot corrosion behavior of the GTD222 superalloy and TiC/GTD222 composite in a mixed salt of 75% Na2SO4 and 25% K2SO4 at 900°C.
Abstract
Purpose
This paper aims to investigate the differences in hot corrosion behavior of the GTD222 superalloy and TiC/GTD222 composite in a mixed salt of 75% Na2SO4 and 25% K2SO4 at 900°C.
Design/methodology/approach
The GTD222 superalloy and TiC/GTD222 nickel-based composite were prepared using selective laser melting (SLM). Subsequently, the hot corrosion behavior of the two alloys was systematically investigated in a salt mixture consisting of 75% Na2SO4 and 25% K2SO4 (Wt.%) at 900°C.
Findings
The TiC/GTD222 composite exhibited better hot corrosion resistance compared to the GTD222 superalloy. First, the addition of alloying elements led to the formation of a protective oxide film on the TiC/GTD222 composites 20 h before hot corrosion. Second, TiC/GTD222 composite corrosion surface has a higher Ti content, after 100 h of hot corrosion, the composite corrosion surface Ti content of 10.8% is more than two times the GTD222 alloy 4% Ti. The Ti and Cr oxides are tightly bonded, effectively resisting the erosion of corrosive elements.
Originality/value
The hot corrosion behavior of GTD222 superalloy and TiC/GTD222 composites prepared by SLM in a mixed salt of 75% Na2SO4 and 25% K2SO4 was studied for the first time. This study provides insights into the design of high-temperature alloys resistant to hot corrosion.
Details
Keywords
Yuting Rong, Shan Liu, Shuo Yan, Wei Wayne Huang and Yanxia Chen
Lenders in online peer-to-peer (P2P) lending platforms are always non-experts and face severe information asymmetry. This paper aims to achieve the goals of gaining high returns…
Abstract
Purpose
Lenders in online peer-to-peer (P2P) lending platforms are always non-experts and face severe information asymmetry. This paper aims to achieve the goals of gaining high returns with risk limitations or lowering risks with expected returns for P2P lenders.
Design/methodology/approach
This paper used data from a leading online P2P lending platform in America. First, the authors constructed a logistic regression-based credit scoring model and a linear regression-based profit scoring model to predict the default probabilities and profitability of loans. Second, based on the predictions of loan risk and loan return, the authors constructed linear programming model to form the optimal loan portfolio for lenders.
Findings
The research results show that compared to a logistic regression-based credit scoring method, the proposed new framework could make more returns for lenders with risks unchanged. Furthermore, compared to a linear regression-based profit scoring method, the proposed new framework could lower risks for lenders without lowering returns. In addition, comparisons with advanced machine learning techniques further validate its superiority.
Originality/value
Unlike previous studies that focus solely on predicting the default probability or profitability of loans, this study considers loan allocation in online P2P lending as an optimization research problem using a new framework based upon modern portfolio theory (MPT). This study may contribute theoretically to the extension of MPT in the specific context of online P2P lending and benefit lenders and platforms to develop more efficient investment tools.
Details
Keywords
Yong Qiu, Yuting Gao, Jianting Liu, Wenzhou Wang, Yalin Tian and Xiaoran Sun
The continuous upgrading of new technologies and rapid changes in their external environment have made organizations more dependent than ever on the ability of their employees to…
Abstract
Purpose
The continuous upgrading of new technologies and rapid changes in their external environment have made organizations more dependent than ever on the ability of their employees to quickly identify problems and make timely course corrections. This dependency is not limited to individual employee voice but extends to the collective voice of the team. In the Chinese context, collective silence prevails. Following social identity theory, this study aims to explore the mechanisms and conditional processes underlying the relationship between team faultlines and team voice behavior and examine whether there are differences between the effects of objective and perceived faultlines.
Design/methodology/approach
The proposed model was tested through questionnaires with 377 team members from 71 teams, which were conducted through team leader–member pairing survey. The correlation and hierarchical stepwise regression analyses were used to test the hypotheses rigorously, and the questionnaire data was analyzed using SPSS 26.0, AMOS 25.0 and R 3.6.1.
Findings
The results show that both objective and perceived faultlines have a negative impact on team voice behavior and that the latter has a stronger negative effect. Team psychological safety mediates the relationship between team faultlines and team voice behavior. In addition, benevolent leadership, moral leadership and Zhongyong thinking positively moderate the negative effect of objective faultlines on team voice behavior; Zhongyong thinking also moderates the mediating effect of team psychological safety on the relationship between objective faultlines and team voice behavior.
Originality/value
The results of this study provide a deeper understanding of team faultlines and team voice behavior, and practical implications are provided for managers and future researchers to improve voice behavior in organizations.
Details
Keywords
Yuting Zhang, Jiebing Wu, Tachia Chin, Xiaofen Yu and Ning Cai
The effect of board intellectual capital on non-profit organizational performance in non-western, less developed economies has been an important yet under-researched area. Given…
Abstract
Purpose
The effect of board intellectual capital on non-profit organizational performance in non-western, less developed economies has been an important yet under-researched area. Given that the institutional and business relationships of a board account for the majority of board intellectual capital, the purpose of this paper is to fill the previously mentioned research gap by addressing how the interactions of the two relationships of board directors influence Chinese philanthropic foundation performance.
Design/methodology/approach
Following Creswell's (2014) explanatory sequential mixed-methodology, a qualitative study (Study 1) was first conducted to pre-test the assumptions, and then a quantitative study (Study 2) was carried out based on a secondary database of 1,405 Chinese philanthropic foundations to further examine the hypotheses. Several regression models were built for analyzing the results.
Findings
Study 1 confirmed that Chinese philanthropic foundations gained greater revenues and hosted more public welfare activities by leveraging the reinforcing or complementary effects of board directors' intellectual capital to improve organizational performance. Study 2 further examined the hypotheses that the interactions of intellectual capital increased the total revenue and public welfare expenditure of the foundations; however, significant positive relationships were only identified in foundations at the local level, and no significant associations were found in those at the national level.
Practical implications
The research indicates that the intellectual capital of board directors may influence the performance of their philanthropic foundations. Thus, Chinese philanthropic foundations should be more aware of the importance of this influence when determining which candidates will join the board.
Originality/value
The study makes significant contributions to the existing knowledge of the development of non-governmental organizations; it incorporates the resource dependence theory and agency theory into understanding how the intricate interactions between the institutional and business relationships of board directors affect foundation performance and how the jurisdiction affiliations act as a boundary condition for such relationships in a non-western setting such as China.