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Article
Publication date: 8 August 2023

Yuting Sun and Yixuan Li

Advertisements for dietary supplements (DS) often include misleading claims regarding their health benefits. In this study, the authors designed an online advertisement for…

645

Abstract

Purpose

Advertisements for dietary supplements (DS) often include misleading claims regarding their health benefits. In this study, the authors designed an online advertisement for plant-based DS featuring misleading claims and investigated its effects on mature Chinese consumers before and after revealing the false claims. A consumer involvement framework was developed to evaluate the mediating effect of advertising involvement (AI) on the correlation between product involvement (PI), situational involvement (SI) and purchase intention (PI).

Design/methodology/approach

A total of 467 mature adults aged over 40 years who resided in China's Yangtze River Delta region and had experience in purchasing DS online were recruited. Relevant data were collected through an online survey and analysed through structural equation modelling.

Findings

Cognitive PI was positively correlated with both SI and PI and SI was positively correlated with PI. AI negatively moderated the correlation between affective PI and SI. Both cognitive PI and AI were positively correlated with PI and the correlation was mediated through SI.

Originality/value

DS consumption is a rational decision-making process driven by utilitarian motives. Consumers who are aware of the misleading claims adopt a cautious evaluation approach and place themselves in specific purchase situations before making a purchase decision. This study advances the literature by incorporating the consideration of misleading advertisements into the consumer involvement model within the context of online DS consumption. The study's findings provide insights to intensify monitoring of false advertisements in the DS industry and design effective consumer education programmes.

Details

British Food Journal, vol. 125 no. 11
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 16 June 2023

Yuting Sun, Jieyu Ren, Gang Jin and Hanhui Hu

The Belt and Road Initiative (BRI) is the most comprehensive and substantial international cooperation platform, creating a new market influenced by economic and political…

230

Abstract

Purpose

The Belt and Road Initiative (BRI) is the most comprehensive and substantial international cooperation platform, creating a new market influenced by economic and political factors. In this paper, the authors aim to examine whether and how the BRI impacts the Chinese enterprises' corporate environmental responsibility (CER).

Design/methodology/approach

Based on China's listed firms' database from 2011 to 2018, the authors use the PSM-DID method, an econometrics method combined with propensity score matching (PSM) and difference-in-differences (DID), to conduct causal inference between the BRI and Chinese enterprises' CER and conduct a series of robustness analyses. Moreover, the authors explore the mechanisms underlying the main effect from both market and non-market perspectives.

Findings

The results suggest that the BRI significantly increases Chinese enterprises' CER. Further analyses show that market competition and government support are two possible mechanisms through which the BRI has an effect on the enterprises' CER.

Originality/value

The research study supplements existing work on the environmental effects of the BRI at a microlevel and adds to the literature on the drivers of CER. The findings offer valuable insights into governments and scholars by demonstrating that CER is a crucial tool for Chinese enterprises to gain a competitive advantage in the increasingly competitive markets along the BRI.

Details

Marketing Intelligence & Planning, vol. 41 no. 5
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 10 November 2020

Yuting Sun and Chaoyun Liang

In this study, a comprehensive theoretical framework was developed to investigate the influence of the determinants of online dried fruit purchase intention in China.

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Abstract

Purpose

In this study, a comprehensive theoretical framework was developed to investigate the influence of the determinants of online dried fruit purchase intention in China.

Design/methodology/approach

The dried fruit eating experiences of 1,160 participants from China were collected using an online survey.

Findings

Significant differences were noted in the sociodemographic distributions among three age-based consumer segments. Furthermore, the cost of the marketing strategy had the strongest effect on online dried fruit purchase intention. Finally, different patterns of online dried fruit purchase intention were observed among the three consumer segments: consumers aged below 24 years regarded dried fruits as a new and healthy snack choice and favoured companies with high-quality communication with consumers; consumers aged 25–29 years viewed dried fruits as a healthy eating habit, reflecting their strong self-control over their lifestyle; and consumers aged over 30 years valued the convenience marketing strategies applied by dried fruit manufacturers.

Originality/value

Overall, the results indicate that dried fruits are considered a niche market of snacks that provides added value for core products in the Chinese e-commerce (EC) market; therefore, developing cost-effective strategies to raise consumer awareness of dried fruits is crucial. Furthermore, marketing strategies should target different consumer segments.

Details

British Food Journal, vol. 123 no. 3
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 10 April 2024

Yuting Wang, Guodong Sun, Haisheng Wang and Bobo Jian

The purpose of this study is to solve the issues of time-consuming and complicated computation of traditional measures, as well as the underutilization of two-dimensional (2D…

28

Abstract

Purpose

The purpose of this study is to solve the issues of time-consuming and complicated computation of traditional measures, as well as the underutilization of two-dimensional (2D) phase-trajectory projection matrix, so a new set of features were proposed based on the projection of attractors trajectory to characterize the friction-induced attractors and to reveal the tribological behavior during the running-in process.

Design/methodology/approach

The frictional running-in experiments were conducted by sliding a ball against a static disk, and the friction coefficient was collected to reconstruct the friction-induced attractors. The projection of the attractors in 2D subspace was then mapped and the distribution of phase points was adapted to conduct the feature extraction.

Findings

The evolution of the proposed moment measures could be described as “initial rapid decrease/increase- midterm gradual decrease/increase- finally stable,” which could effectively reveal the convergence degree of the friction-induced attractors. Moreover, the measures could also describe the relative position of the attractors in phase–space domain, which reveal the amplitude evolution of signals to some extent.

Originality/value

The proposed measures could reveal the evolution of tribological behaviors during the running-in process and meet the more precise real-time running-in status identification.

Details

Industrial Lubrication and Tribology, vol. 76 no. 3
Type: Research Article
ISSN: 0036-8792

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Article
Publication date: 5 December 2023

Yuting Lv, Yaojie Liu, Rui Wang, Hongyao Yu, Zhongnan Bi, Guohao Liu and Guangbao Sun

This paper aims to design a novel TiC/GTD222 nickel-based high-temperature alloy with excellent hot corrosion resistance by incorporating appropriate amounts of C, Al and Ti…

129

Abstract

Purpose

This paper aims to design a novel TiC/GTD222 nickel-based high-temperature alloy with excellent hot corrosion resistance by incorporating appropriate amounts of C, Al and Ti elements into GTD222 alloy.

Design/methodology/approach

The composite material was prepared using the selective laser melting (SLM) technology, followed by a hot isostatic pressing (HIP) treatment. Subsequently, the composite underwent a hot corrosion test in a 75% Na2SO4 + 25% NaCl mixed salt environment at 900 °C.

Findings

The HIP-SLMed TiC/GTD222 composite exhibits a relatively low weight loss rate. First, the addition of alloying elements facilitates the formation of multiple protective oxide films rich in Al, Ti and Cr. These oxide films play a crucial role in enhancing the material’s resistance to hot corrosion. Second, the HIP treatment results in a reduction of grain size in the composite and an increased number of grain boundaries, which further promote the formation of protective films.

Originality/value

The hot corrosion behavior of the TiC/GTD222 nickel-based composite material prepared through SLM and HIP processing has not been previously studied. This research provides a new approach for designing nickel-based superalloys with excellent hot corrosion resistance.

Details

Anti-Corrosion Methods and Materials, vol. 71 no. 1
Type: Research Article
ISSN: 0003-5599

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Article
Publication date: 5 December 2024

Yong Qiu, Yuting Gao, Jianting Liu, Wenzhou Wang, Yalin Tian and Xiaoran Sun

The continuous upgrading of new technologies and rapid changes in their external environment have made organizations more dependent than ever on the ability of their employees to…

20

Abstract

Purpose

The continuous upgrading of new technologies and rapid changes in their external environment have made organizations more dependent than ever on the ability of their employees to quickly identify problems and make timely course corrections. This dependency is not limited to individual employee voice but extends to the collective voice of the team. In the Chinese context, collective silence prevails. Following social identity theory, this study aims to explore the mechanisms and conditional processes underlying the relationship between team faultlines and team voice behavior and examine whether there are differences between the effects of objective and perceived faultlines.

Design/methodology/approach

The proposed model was tested through questionnaires with 377 team members from 71 teams, which were conducted through team leader–member pairing survey. The correlation and hierarchical stepwise regression analyses were used to test the hypotheses rigorously, and the questionnaire data was analyzed using SPSS 26.0, AMOS 25.0 and R 3.6.1.

Findings

The results show that both objective and perceived faultlines have a negative impact on team voice behavior and that the latter has a stronger negative effect. Team psychological safety mediates the relationship between team faultlines and team voice behavior. In addition, benevolent leadership, moral leadership and Zhongyong thinking positively moderate the negative effect of objective faultlines on team voice behavior; Zhongyong thinking also moderates the mediating effect of team psychological safety on the relationship between objective faultlines and team voice behavior.

Originality/value

The results of this study provide a deeper understanding of team faultlines and team voice behavior, and practical implications are provided for managers and future researchers to improve voice behavior in organizations.

Details

Chinese Management Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-614X

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Article
Publication date: 13 October 2022

Xianghong Fan and Yuting He

The flexible eddy current array sensor has the characteristics of lightweight and flexibility, which has a great application prospect in the field of fatigue crack monitoring. But…

72

Abstract

Purpose

The flexible eddy current array sensor has the characteristics of lightweight and flexibility, which has a great application prospect in the field of fatigue crack monitoring. But the exciting layout and feature signal extraction have a great influence on the crack monitoring characteristics of the sensor. This paper aims to propose a method using crack disturbed voltage as sensitivity to characterize crack propagation.

Design/methodology/approach

Flexible eddy current array sensors with reverse and codirectional exciting layout are proposed, and the advantages and disadvantages of three characterization methods based on the change of trans-impedance amplitude, the change of the trans-impedance’s real and imaginary part and the crack disturbed voltage are compared and analyzed by finite element simulation. Finally, the fatigue crack monitoring experiment is carried out.

Findings

The crack disturbed voltage and the change of trans-impedance’s imaginary part can effectively characterize the crack propagation for sensors with different exciting layouts. The codirectional exciting layout sensor has better crack identification sensitivity than the reverse exciting layout sensor, especially the induction coil 2. When the distance between the exciting coil and the induction coil is 0.1, 0.2 and 0.3 mm, it is increased by 372.09%, 295.24% and 231.43%, respectively.

Originality/value

Crack disturbed voltage can effectively characterize the crack propagation for sensors with two different exciting layouts.

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Article
Publication date: 7 January 2025

Hong Ge, Wei Wang, Yuting Wang and Ran Tan

Original equipment manufacturers (OEMs) are increasingly discoursing well-known brands to support their own brands. This study explores how original equipment manufacturing (OEM…

29

Abstract

Purpose

Original equipment manufacturers (OEMs) are increasingly discoursing well-known brands to support their own brands. This study explores how original equipment manufacturing (OEM) brand disclosure affects willingness to buy (WTB) by examining the mediation effect of perceived brand competence (PBC) and perceived brand warmth (PBW), as well as the moderating effects of product type and consumer self-esteem (CSE).

Design/methodology/approach

This study builds on signal theory and the stereotype content model to theorize the mediating role of PBC and PBW between OEM brand disclosure and WTB. A 2×2 between-subjects experiment with 442 participants was conducted, employing ANOVA, seemingly unrelated regression and moderated mediation tests to examine the hypotheses.

Findings

OEM brand disclosure is positively related to WTB through PBC and PBW. Specifically, PBC’s mediation effect on OEM brand disclosure is stronger than that of PBW. Additionally, the mediation effect of OEM brand disclosure on WTB via PBC is moderated by product type and CSE.

Originality/value

This study contributes to the existing brand self-disclosure and brand spillover literature by opening the black box of how OEM brand disclosure affects WTB and reveals the underlying mechanisms of PBC and PBW. It offers valuable insights for OEMs to leverage previous OEM brands to support their own brands by improving PBC and PBW and is more beneficial for consumers with high self-esteem and experience products.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 8 October 2024

Mengru Zhang, Yuting Wang and Wei Wang

Although big data analytics managerial skills (BDAMS) offer opportunities for firms to foster organizational agility, existing studies present inconclusive indications of this…

181

Abstract

Purpose

Although big data analytics managerial skills (BDAMS) offer opportunities for firms to foster organizational agility, existing studies present inconclusive indications of this impact, with an overlooking of the intermediate pathways involved. This study explored how BDAMS affect organizational agility by investigating the mediation effect of data-driven organizational learning (DDOL) and the moderating roles of technological and market turbulence.

Design/methodology/approach

This study employed mediation and moderated mediation analyses to test the hypotheses using data collected from listed Chinese firms. Furthermore, we performed a fuzzy set qualitative comparative analysis (fsQCA) as a supplementary approach to identify the configurations that lead to organizational agility.

Findings

This study shows that DDOL partially mediates the relationship between BDAMS and organizational agility. Besides, technological and market turbulence positively moderate the effect of DDOL on organizational agility and the mediation effect of DDOL. Our additional analyses also reveal several patterns of conditions that facilitate agility.

Originality/value

This study offers a comprehensive exploration of the relationship between BDAMS and organizational agility by verifying the mediating effect of DDOL and moderating effects of technological and market turbulence. In addition, the fsQCA results highlighted the combinatorial effects of key factors in this study, reinforcing and refining the moderated mediation results.

Details

Industrial Management & Data Systems, vol. 125 no. 1
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 21 June 2020

Yuting Zhang, Jiebing Wu, Tachia Chin, Xiaofen Yu and Ning Cai

The effect of board intellectual capital on non-profit organizational performance in non-western, less developed economies has been an important yet under-researched area. Given…

386

Abstract

Purpose

The effect of board intellectual capital on non-profit organizational performance in non-western, less developed economies has been an important yet under-researched area. Given that the institutional and business relationships of a board account for the majority of board intellectual capital, the purpose of this paper is to fill the previously mentioned research gap by addressing how the interactions of the two relationships of board directors influence Chinese philanthropic foundation performance.

Design/methodology/approach

Following Creswell's (2014) explanatory sequential mixed-methodology, a qualitative study (Study 1) was first conducted to pre-test the assumptions, and then a quantitative study (Study 2) was carried out based on a secondary database of 1,405 Chinese philanthropic foundations to further examine the hypotheses. Several regression models were built for analyzing the results.

Findings

Study 1 confirmed that Chinese philanthropic foundations gained greater revenues and hosted more public welfare activities by leveraging the reinforcing or complementary effects of board directors' intellectual capital to improve organizational performance. Study 2 further examined the hypotheses that the interactions of intellectual capital increased the total revenue and public welfare expenditure of the foundations; however, significant positive relationships were only identified in foundations at the local level, and no significant associations were found in those at the national level.

Practical implications

The research indicates that the intellectual capital of board directors may influence the performance of their philanthropic foundations. Thus, Chinese philanthropic foundations should be more aware of the importance of this influence when determining which candidates will join the board.

Originality/value

The study makes significant contributions to the existing knowledge of the development of non-governmental organizations; it incorporates the resource dependence theory and agency theory into understanding how the intricate interactions between the institutional and business relationships of board directors affect foundation performance and how the jurisdiction affiliations act as a boundary condition for such relationships in a non-western setting such as China.

Details

Journal of Intellectual Capital, vol. 21 no. 6
Type: Research Article
ISSN: 1469-1930

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