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The purpose of this paper is to examine the influence of intensity of market competition and strategic orientation on the adoption of green initiatives among public listed companies (PLCs) in Malaysia.

A questionnaire survey was distributed to all 921 PLCs, and 120 samples were analysed. This study used a statistical tool named partial least squares – structural equation modelling (PLS–SEM) for data analysis. Interviews were also conducted with a few selected companies to obtain in-depth information on green practices.

The findings of this paper reveal that strategic orientation significantly influences the adoption of green initiatives in Malaysian PLCs while the intensity of market competition does not. Competition on green products or services is not prevalent yet in Malaysia; hence, PLCs are reluctant to make huge investment in green activities. The extent of green initiatives adoption in Malaysian PLCs is just at a moderate level, suggesting that Malaysian PLCs are not so proactive but in the progressing stage of practicing green. PLCs still need some incentives to adopt more green initiatives.

The present study only focussed on the green initiatives adoption in Malaysian PLCs; hence, the research findings may not be generalizable to other countries. This study only considered the contingency theory and stakeholder theory. Due to the time and cost constraints, the data were collected at only one single point of time; thus, it may inherit the usual limitations of cross-sectional data.

The findings of this study also give empirical evidence to the practitioners that their decisions to adopt green initiatives are significantly influenced by certain factors. Companies need to understand the key drivers of their green initiatives in order for them to meet the green challenges and to ultimately derive performance from their implementations. Regulatory authorities and financial institutions could facilitate and encourage for the effective implementation of green initiatives by providing more incentives and facilities.

The findings of this study that provide the forces of green initiatives would arouse more environmental concerns among individuals, organizations, and society. The findings of this study also open an eye to the society that commitment of everyone, including upper and lower level of position, is needed in order to create the culture of green for the benefit of society as a whole.

This study contributes to the environmental management literature in the context of green and sustainable development, and to nurture green practices among industries and society for the aims to achieve the sustainability agenda. This study is conducted to explain the motivation behind the proactive decisions on sustainability practices. The current literature on green issues and sustainability provides limited evidence on what really drives companies to practice green.

Malaysia has shifted from a labor-intensive, agriculture-based economy since its independence in 1957 to a knowledge and innovation-based economy. Human capital development (HCD) is a key enabler for driving and sustaining Malaysia's socioeconomic growth. The education and training system is the main platform for HCD intervention. To sustain and achieve goals, long-term survival, competitive advantage, and sustainability, the workforce is optimized through comprehensive HCD interventions to provide the necessary knowledge, skills, and competencies needed to work effectively in a rapidly changing and complex environment. Numerous efforts have been made by the government to ensure that the education and training system has the capacity to enhance the quality and availability of intellectual and skilled human capital to support the transition toward knowledge-intensive activities, sustain economic growth, and compete in the global market. The country's development plans and policies as well as the economic development which lead toward a knowledge-based economy with a knowledge-based workforce have charted out clear transformation journeys for the development of the human capital ecosystem. This chapter presents an overview of the landscape of HCD in Malaysia. Relevant reports, plans, policies, and strategies to strengthen human capital through education and training is reviewed. Finally, a few issues and challenges that Malaysia experiences are discussed.