Md. Mahmudul Alam, Yusnidah Binti Ibrahim and Jaka Sriyana
The credit card market is very large and segmented by targeting different types of consumers. One type of credit card is one that specifically targets people in the education…
Abstract
Purpose
The credit card market is very large and segmented by targeting different types of consumers. One type of credit card is one that specifically targets people in the education sector, for instance, students, teachers and other staff members. This study aims to compare the features of education and other credit cards in Malaysia.
Design/methodology/approach
The study analyzes data concerning 234 credit cards by using descriptive statistics and a one-way analysis of variance test.
Findings
Out of 234 credit cards, this study found only two credit cards especially target education sector customers. The study evaluated 13 features of these credit cards and found that only 2 features are statistically significantly different from other conventional credit cards in Malaysia. These features are interest rate and cash withdrawal charge fees.
Originality/value
This is an original study based on the compilation of data from secondary sources. The findings will provide valuable insights to financial regulatory policymakers, academics and business managers.