Yusi Cheng, Wei Wei and Lu Zhang
This study aims to understand customers’ watching experience with travel vlogs and its impacts on one of the most prominent manifestations of customer engagement behaviors (CEBs…
Abstract
Purpose
This study aims to understand customers’ watching experience with travel vlogs and its impacts on one of the most prominent manifestations of customer engagement behaviors (CEBs) – word-of-mouth (WOM) – and their travel intention. Drawing upon the theory of resonance, this study incorporated both cognitive and emotional aspects of travel vlog watching experience.
Design/methodology/approach
Online survey data were collected from 352 participants who have watched travel vlogs over the past 12 months. Partial least squares structural equation modeling (PLS-SEM) was performed for hypotheses testing.
Findings
The study results reveal positive impacts of source credibility, inspiration, escapism and self-congruence on WOM, which further leads to travel intention. While source credibility is the strongest predictor of WOM, more factors representing the emotional resonance turn out to be the driving factors of WOM.
Research limitations/implications
This study pinpoints the value of investigating audiences’ vlogs watching experience from a CEB perspective within the tourism setting. Future research is encouraged to explore more types of CEBs in the intersection of social media consumption and travel behaviors.
Practical implications
Travel vloggers need to convey their intrinsic passion and enthusiasm to create an emotional connection with the audiences. Hospitality and tourism marketers are recommended to promote products and services by incentivizing audiences to engage with the travel vlogs.
Originality/value
No prior research integrated vlogs watching experiences, engagement behavior and future travel intention in a tourism setting. This study fills this gap and contributes to the literature on customer engagement, media consumption and marketing.
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Yusi Cheng, Wei Wei, Yunying Zhong and Lu Zhang
This paper aims to explore how hospitable telemedicine services empowered patients during the COVID-19. Expanding from the technology aspect, this research integrated the…
Abstract
Purpose
This paper aims to explore how hospitable telemedicine services empowered patients during the COVID-19. Expanding from the technology aspect, this research integrated the philosophy of hospitality organizational culture by including factors related to human-human interaction as significant predictors for patients’ sense of empowerment (perceived competence and control) in coping with their emotional stress (anxiety and isolation).
Design/methodology/approach
Survey data were obtained from 409 general consumers who have used video-based virtual consultation since February 2020. Stepwise multiple regression and simple linear regression analyses were used for hypotheses testing.
Findings
The results reveal that the doctors’ reliability, responsiveness and empathy significantly predict patients’ perceived competence and control. Perceived usefulness and convenience of telemedicine technology enhance patients’ perceived competence and control. Patients’ sense of empowerment significantly reduces their anxiety and sense of isolation.
Research limitations/implications
To fully understand the role of hospitality in people’s telemedicine experiences, future studies are encouraged to not only examine the patients-clinicians interactions but also explore the patients-support staff interactions.
Practical implications
Health care providers’ “bed-side” manners empower patients in managing their emotional stress. Health care providers should be trained for their empathetic ability and communication skills. Strategies such as collaborating with hospitality schools and business schools can be implemented to help build medical student’s patient-centric attitudes and skills.
Originality/value
This paper provided empirical evidence for the value of hospitality in health care and offered useful suggestions for health care providers, especially by empowering vulnerable people during catastrophic events such as COVID-19.
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This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Failure is a valuable source of knowledge that can help prevent business organizations from making the same damaging mistakes going forward. Likelihood of such an outcome can be increased when the firm relies less on political ties and more on membership of networks where interlock centrality is high.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
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Wan Cheng and Yusi Jiang
Studies on organizational failure learning have focused on whether and how organizations learn from failures but have paid limited attention on the persistence of failure…
Abstract
Purpose
Studies on organizational failure learning have focused on whether and how organizations learn from failures but have paid limited attention on the persistence of failure learning. This study centers on failure recidivism and answers why organizations would fall into repeated failures after learning from them.
Design/methodology/approach
Based on a sample of Chinese publicly listed firms that once recovered from special treatment status, the authors use event history technique and Cox proportional hazards regression model.
Findings
The authors find that reviviscent firms with higher interlock centrality are less likely to decline again, and underperforming partners can strengthen the role of interlock tie in failure recidivism. By contrast, politically connected reviviscent firms are more likely to decline again, and this effect attenuates for firms located in more market-oriented regions.
Research limitations/implications
The authors’ contribution comes from the close integration of literature on failure learning and network embeddedness perspective to examine how social networks affect the learning process of failure recidivism.
Practical implications
The study provides important practical implications for organizations, especially those that once experienced failures or are experiencing failures.
Originality/value
Combining organizational learning theory and network embeddedness perspective, the study provides novel insights into answering how firms embedded in different types of social networks affect failure learning persistence differently.