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Article
Publication date: 24 July 2020

Elika Kordrostami, Yuping Liu-Thompkins and Vahid Rahmani

Valence and volume of online reviews are generally considered to influence sales positively. However, existing findings regarding the relative influence of these two components…

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Abstract

Purpose

Valence and volume of online reviews are generally considered to influence sales positively. However, existing findings regarding the relative influence of these two components have been inconclusive. This paper aims to explain some of these inconsistencies by examining the moderating role of regulatory focus (both as a chronic disposition and as a situational focus induced by the product category) in the relationship between online review volume/valence and consumers purchase decisions.

Design/methodology/approach

Two studies were conducted. Study 1 used a 2 (Volume: high/ low) * 3 (Valence: high/medium/low) within-subject experimental design. Study 2 analyzed real-world data from Amazon.com. Logistic and panel regression analyses were used to test the research hypotheses.

Findings

The studies confirmed the hypothesized effect of regulatory focus on online review valence and volume effects. Specifically, Study 1 showed that online review valence was more impactful for consumers with a promotion focus than for consumers with a prevention focus. The opposite was true for online review volume effects, where consumers with a prevention focus were influenced more by volume in their decision-making compared to consumers with a promotion focus. Study 2 showed that the pattern of results we found in Study 1 also applied to situational regulatory focus induced by the product category. The effect of review volume on sales rank was stronger for prevention-oriented products, whereas the effect of valence was stronger for promotion-oriented products.

Research limitations/implications

In Study 1, one product category was involved in the study (Digital camera). Involving more different product categories will add reliability to the results of current research. Also, it can offer external validity to current research results. In Study 2, there was no exact measurement for sales, as Amazon.com does not share that kind of information. Instead, Sales Rank was used as a proxy variable. Future research could look into the websites that offer access to the exact sales information.

Practical implications

The current research findings suggest the need for companies to adapt their consumer review management strategy to the regulatory orientation of their target market and products. When a promotion-focused mindset is targeted, strategies for increasing the favorability of product reviews should be used, in contrast, tactics for increasing the quantity of reviews may be more suitable when a prevention-focused mindset is involved.

Originality/value

To the best of the authors' knowledge, this research is the first to investigate the interaction between regulatory focus of consumers and products and online review components.

Details

European Journal of Marketing, vol. 55 no. 1
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 20 January 2020

Suqi Liu and Yuping Liu

The impedance compensation approaches have been adopted to achieve the maximum output power and transfer efficiency in many magnetic coupling resonance wireless power transfer…

Abstract

Purpose

The impedance compensation approaches have been adopted to achieve the maximum output power and transfer efficiency in many magnetic coupling resonance wireless power transfer projects. However, it remains a challenge to obtain the constant output power and transfer efficiency in a fixed-frequency mode during variations in transfer distance and orientation of the coils. In this paper, using two series transmitting coils to achieve the constant output power and transfer efficiency is used.

Design/methodology/approach

First, the circuit model is established and transfer characteristics are studied. Second, using the two series transmitting coils to achieve the constant output power and transfer efficiency is investigated. Finally, the experimental system is designed; it can optimize the transfer performances by itself; the constant output power and transfer efficiency are achieved in the fixed-frequency mode.

Findings

When the receiving coil moves between the two series transmitting coils, the tolerance of the output power and transfer efficiency is less than 5 per cent.

Research limitations/implications

When a receiving coil is placed between the two series transmitting coils, there are space limits. The receiving coil only shifts between the two transmitting coils.

Practical implications

However, the rail guide vehicle may achieve constant output power and transfer efficiency when it moves on the rail guide. So, this topology may provide a practical solution.

Originality/value

In this research, the three-coil MCR-WPT system including two series transmitting coils is presented. In a fixed-frequency mode, the constant output power and transfer efficiency is achieved in experiments during variations in transfer distance and orientation of the coils. The fluctuation of the output power and transfer efficiency is less than 5 per cent.

Article
Publication date: 13 November 2024

Yunan Chen, Ivan Sun, Yuning Wu, Zhe Chao and Yuping Liu

The main purpose of this study is to examine the direct relationship between police officers' perceived technology utilization and their perception of external procedural…

Abstract

Purpose

The main purpose of this study is to examine the direct relationship between police officers' perceived technology utilization and their perception of external procedural injustice, as well as the indirect relationship through perceived self-legitimacy.

Design/methodology/approach

This study used survey data collected from 1,944 police officers in a northern Chinese province. Structural equation modeling (SEM) was performed to assess the direct and indirect associations between technology utilization and external procedural injustice.

Findings

Technology efficacy was negatively associated with external procedural injustice and positively associated with both self-legitimacy and public-defined legitimacy. Furthermore, officers’ self-perceived legitimacy is negatively associated with their support for procedurally unjust behaviors, while officers’ perception of public-defined legitimacy, unexpectedly, is positively related to their endorsement of procedural injustice. Conversely, technology difficulty was positively related to external procedural injustice and negatively associated with public-defined legitimacy.

Originality/value

The present study represents a first attempt to link technology utilization to external procedural injustice in the policing literature. This study provides needed evidence to support the importance role of technology utilization in shaping police officers’ occupational attitudes toward themselves and the public in an authoritarian country.

Details

Policing: An International Journal, vol. 48 no. 1
Type: Research Article
ISSN: 1363-951X

Keywords

Article
Publication date: 20 February 2019

Leila Khoshghadam, Elika Kordrostami and Yuping Liu-Thompkins

This paper aims to examine the role of life satisfaction in consumers’ reaction to nostalgic music in an advertisement in terms of attitude toward the brand and purchase…

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Abstract

Purpose

This paper aims to examine the role of life satisfaction in consumers’ reaction to nostalgic music in an advertisement in terms of attitude toward the brand and purchase intention. It suggests that life satisfaction forms the lens through which individuals interpret and reconstruct past emotional experiences evoked by nostalgia. It further investigates the role of product category involvement in the interplay between life satisfaction and nostalgic music.

Design/methodology/approach

Two experiments were conducted. The first study featured a 2 (nostalgic vs non-nostalgic music) × 2 (high vs low involvement) between-subjects design and tested the research hypotheses with 208 consumers. The second study featured two involvement conditions (high vs low) and explored the underlying process behind the hypotheses. Linear regression was used to analyze the data in both studies.

Findings

For the low involvement product category, nostalgic music was more effective than non-nostalgic music for consumers with high life satisfaction, whereas non-nostalgic music was more effective for consumers with low life satisfaction levels. For the high involvement product category, life satisfaction did not moderate consumers’ reaction to nostalgic music.

Research limitations/implications

This research suggests that past experiences evoked through nostalgic music are not static but are subject to bias and interpretation depending on an individual’s current mindset. Hence, the eventual effect of nostalgia is determined by how past events are reconstrued based on the individual’s current state.

Practical implications

This paper warns against the blind use of nostalgic appeals in advertising, points to the need to consider the audience’s state of mind, and suggests an opportunity to leverage life satisfaction influencers in designing effective advertising campaigns.

Social implications

The findings have strong implications for public policymakers. The results are crucial as policymakers often use public service announcement (PSA) to change the attitude of the public toward some phenomena. Knowing the current state of life satisfaction in society, they can increase the efficiency of public service announcements by including a nostalgic song in them.

Originality/value

To the best of the authors’ knowledge, this research is the first one in the marketing literature that looks at the efficiency of nostalgic songs in advertisements. The authors tested the conceptual framework by using two studies and offered novel implications to both marketers and scholars.

Details

European Journal of Marketing, vol. 53 no. 3
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 8 October 2019

Manveer K. Mann and Yuping Liu-Thompkins

This study aims to examine gender differences in the impact of imagining product use on purchase decisions. The authors argue that while imagination can enhance purchase intention…

1977

Abstract

Purpose

This study aims to examine gender differences in the impact of imagining product use on purchase decisions. The authors argue that while imagination can enhance purchase intention for female consumers, it can be detrimental to male consumers. This study explores the conditions under which imagination can be turned into a positive device for male consumers.

Design/methodology/approach

Three experimental studies were conducted. The first two studies illustrate the differential effects of imagination on males vs females. Given the negative effect found among males, the third study focused exclusively on male consumers to identify conditions under which the negative impact of imagination on these consumers can be alleviated.

Findings

Studies 1 and 2 show that while an imagination tactic has positive or no effect on female consumers, a generic imagination request lowers male consumers’ purchase intention. Focusing on potential ways of alleviating this negative effect, Study 3 shows that for males without prior brand ownership experience, imagining product use in a less-typical context can increase purchase intention.

Research limitations/implications

The results provide evidence that gender impacts the effectiveness of imagination in improving product evaluation. Furthermore, the context of imagination and previous brand experience can be used together to determine how male consumers respond to imagination.

Practical implications

The study’s findings warn against the blind use of imagination tactics. Instead, retailers need to customize imagination tactics based on gender, previous brand experience and product usage context.

Originality/value

To the best of the authors’ knowledge, this is one of the first papers to examine the impact of gender on the influence of imagination on product evaluation.

Details

European Journal of Marketing, vol. 53 no. 12
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 5 January 2010

Ping He

The purpose of this paper is to make objective descriptions on various money‐laundering techniques and to put forward countermeasures in order to combat money laundering more…

9695

Abstract

Purpose

The purpose of this paper is to make objective descriptions on various money‐laundering techniques and to put forward countermeasures in order to combat money laundering more effectively and efficiently.

Design/methodology/approach

This paper based on 20 simplified money‐laundering cases, describes various money‐laundering techniques, analyses the reasons why these methods prevail, and points out the future efforts to be made in the fight against money laundering.

Findings

As usual, the ways of money laundering include cash smuggling, making use of banks or insurance company, or making use of shell‐company or front‐company. Nowadays, criminals also turn to real estate, lottery, international trade, offshore company to launder money. Sometimes lawyers, accountants are exploited by money launderers. With the wide use of electronic money and internet, criminals prefer to launder money through non‐face to face transactions. The fight against money laundering is the fight between justice and evil. It is of great importance to pierce the secret veil of money laundering so that we can combat money laundering more effectively and efficiently.

Originality/value

This paper prevents a comprehensive description of, and comments on, various money‐laundering techniques and future efforts to be made in the fight against money laundering, which would be beneficial to policy makers, enforcement authorities, and judicial professionals.

Details

Journal of Money Laundering Control, vol. 13 no. 1
Type: Research Article
ISSN: 1368-5201

Keywords

Article
Publication date: 5 December 2022

Ashutosh Kolte, Nitin Veer, Yogesh Mahajan and Dario Siggia

The purpose of this study is to measure the impact of perceived benefits offered by loyalty programmes on store patronage behaviour and repeat purchase behaviour of customers…

Abstract

Purpose

The purpose of this study is to measure the impact of perceived benefits offered by loyalty programmes on store patronage behaviour and repeat purchase behaviour of customers. Another purpose of this study is to assess the impact of mediating and influencing factors on patronage behaviour and customer loyalty.

Design/methodology/approach

The convenience sampling method was adopted for the sample selection. Structured questionnaire instruments were distributed to subscribers who are enrolled or subscribed to any loyalty programme and asked them to mark their opinions about subscriptions to a loyalty programme and the benefits or perceived values that customers get from the subscribed loyalty program. To determine respondent responses, closed-end questions and Likert scales were used. A SmartPLS statistical programme was used to analyse the coefficient and p-value of the perceived value of the loyalty programme and its relation with patronage behaviour.

Findings

The study finds a significant impact of various loyalty programme determinants on store patronage behaviour, supported by hypothesis testing. Researchers have used variable commitment to the test with satisfaction and trust and found it supportive. Another hypothesis tested for the impact of satisfaction on trust shows a significant relationship. They found a significant relationship between the perceived benefits of a loyalty programme and satisfaction with the store and trust. Another hypothesis tested for the impact of satisfaction on trust shows a similar relationship. The impact of commitment on loyalty behaviour (store patronage) was analysed and found to be significant.

Originality/value

To the best of the authors’ knowledge, to date, this methodology has not been used to measure the influence of loyalty programme values on patronage behaviour in the present context. Based on the understanding that the measurement of the impact of perceived values of loyalty programmes on repeat purchase behaviour could be very useful in providing guidance for decision-making in consumer retention strategy, this paper contributes to the literature on the evaluation of store patronage behaviour with its influencing variables.

Details

Journal of Asia Business Studies, vol. 17 no. 5
Type: Research Article
ISSN: 1558-7894

Keywords

Article
Publication date: 10 September 2021

Junfeng Sun, Haitao Zhang, Guangyuan Wu, Zuoqiang Liu, Yuping Feng and Minghao Jia

In order to give full play to the function of noise reduction of asphalt pavement, it is necessary to understand its internal sound absorption mechanism. Therefore, the purpose of…

Abstract

Purpose

In order to give full play to the function of noise reduction of asphalt pavement, it is necessary to understand its internal sound absorption mechanism. Therefore, the purpose of this study is to establish a micro model of the pore structure of asphalt mixture with the help of finite element method (FEM), discuss the noise reduction mechanism of asphalt pavement from the micro perspective and analyze and evaluate the noise attenuation law of the pore structure.

Design/methodology/approach

The FEM was used to establish the microscopic model of the pore structure of asphalt mixture. Based on the principle of acoustics, the noise reduction characteristics of asphalt pavement were simulated. The influence of gradation and pore characteristics on the noise reduction performance of asphalt pavement was analyzed.

Findings

The results show that the open graded friction course-13 (OGFC-13) has excellent performance in noise reduction. The resonant sound absorption structure composed of its large porosity can effectively reduce the pavement noise. For asphalt concrete-13 (AC-13) and stone matrix asphalt-13 (SMA-13), the less resonant sound absorption structure makes them have poor sound absorption effect. In addition, the variation rules of noise transmission loss (TL) curve and sound absorption coefficient curve of three graded asphalt mixtures were obtained. At the same time, the peak noise reduction values of OGFC-13, AC-13 and SMA-13 were obtained, which were 650Hz, 1000Hz and 800Hz, respectively.

Originality/value

The results show that the simulation results can well reflect and express the experimental results. This will provide a reference for further exploring the sound absorption mechanism and its variation rule of porous asphalt pavement. It also has some positive significance for the application of low noise asphalt pavement.

Details

Multidiscipline Modeling in Materials and Structures, vol. 17 no. 6
Type: Research Article
ISSN: 1573-6105

Keywords

Article
Publication date: 3 October 2022

Chunhao Li, Yuping Zhao and Wei Feng Chen

This study aims to investigate the dual effects of commitment-based governance on the relationship between formal control and public–private partnership (PPP) project performance…

Abstract

Purpose

This study aims to investigate the dual effects of commitment-based governance on the relationship between formal control and public–private partnership (PPP) project performance. Formal control and relationship governance are two primary forms of inter-organizational governance that affect project performance. However, little is known about the interplay between formal control and commitment and its effect on PPP projects. More specifically, previous studies have failed to distinguish the function routes of relationship governance resulting from different types of formal control (process and outcome control).

Design/methodology/approach

This study adopts a questionnaire survey to empirically investigate the mechanism that commitment-based governance influences the relationship between formal control and PPP performance. After collecting data from public and private sector professionals involved in 101 Chinese PPP projects, the theoretical framework proposed in this paper is verified by the empirical results of the hierarchical multiple regression analysis.

Findings

The results show that process control has an inverted U-shaped effect and outcome control has a significant positive influence on PPP project performance. Furthermore, commitment moderates the effect of formal control on PPP project performance by increasing the relevance of outcome control and mediates the inverted U-shaped relationship between process control and PPP project performance.

Practical implications

Managers should recognize that process control is a double-edged sword and prevent the overuse of process control. Managers should direct their attention toward efforts to improve the commitment, which allows for the effectiveness of outcome control strategies. Additionally, this study new measurement method for relationship governance suggests that managers should be aware of the difference in parties' perceptions of the relationship.

Originality/value

This study allows for a comprehensive understanding of the relationship governance-control nexus from a commitment perspective. The authors bring into light the dual role of commitment-based governance in the relationship between the two types of formal control and PPP project performance. Moreover, the new approach to measure relationship governance offers valuable insight into the measurement of variables about individual's perception.

Details

Engineering, Construction and Architectural Management, vol. 31 no. 2
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 1 March 2022

Yanwen Yang, Yuping Jiang, Qingqi Zhang, Fengyuan Zou and Lei Du

It is an important style classification way to sort out suits according to the button arrangement. However, since the different dressing ways of suit cause the buttons to be…

Abstract

Purpose

It is an important style classification way to sort out suits according to the button arrangement. However, since the different dressing ways of suit cause the buttons to be easily occluded, the traditional identification methods are difficult to identify the details of suits, and the recognition accuracy is not ideal. The purpose of this paper is to solve the problem of fine-grained classification of suit by button arrangement. Taking men's suits as an example, a method of coordinate position discrimination algorithm combined faster region-based convolutional neural network (R-CNN) algorithm is proposed to achieve accurate batch classification of suit styles under different dressing modes.

Design/methodology/approach

The detection algorithm of suit buttons proposed in this paper includes faster R-CNN algorithm and coordinate position discrimination algorithm. Firstly, a small sample base was established, which includes six suit styles in different dressing states. Secondly, buttons and buttonholes in the image were marked, and the image features were extracted by the residual network to identify the object. The anchors regression coordinates in the sample were obtained through convolution, pooling and other operations. Finally, the position coordinate relation of buttons and buttonholes was used to accurately judge and distinguish suit styles under different dressing ways, so as to eliminate the wrong results of direct classification by the network and achieve accurate classification.

Findings

The experimental results show that this method could be used to accurately classify suits based on small samples. The recognition accuracy rate reaches 95.42%. It can effectively solve the problem of machine misjudgment of suit style due to the cover of buttons, which provides an effective method for the fine-grained classification of suit style.

Originality/value

A method combining coordinate position discrimination algorithm with convolutional neural network was proposed for the first time to realize the fine-grained classification of suit style. It solves the problem of machine misreading, which is easily caused by buttons occluded in different suits.

Details

International Journal of Clothing Science and Technology, vol. 34 no. 4
Type: Research Article
ISSN: 0955-6222

Keywords

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