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The development of complex products and systems is a continuously iterative process from customer requirements to a mature design. Design changes derived from multisources occur frequently during the design process. Furthermore, change propagation will impose impacts on design costs and lead times. In view of this, how to predict and control the propagation of multisource design change to reduce the changes impact is an urgent issue in the development of complex product.

In this paper, a new four-phase routing approach based on weighted and directed complex networks is proposed for multisource design change propagation. Phase I: as the foundation of this research, a product network model is established to quantify describe the complex product. Phase II: the hub nodes are identified based on the LeaderRank algorithm, which can be regarded as multisource nodes of design changes. Phase III: a calculation method for change propagation intensity is proposed, which improves the systematicness and accuracy of the evaluation results. In this paper, change propagation intensity is defined by four assessment factors: importance degree of parts, execution time of design tasks, coupling strength between parts and propagation likelihood. Phase IV: a routing method of multisource design change propagation and ant colony optimization algorithm are proposed in this paper, which can solve the coupling conflicts among change propagation paths and improve the search efficiency by using the parallel search strategy.

The proposed method and another method are used to search the optimal propagation path of multisource design change of a motorcycle engine; the results indicate that this method designed in this study has a positive effect on reducing the change impact, market response time and product design costs when design change occurs in the products design process.

The authors find a new method (a network-based four-phase routing approach) to search the optimal propagation path of multisource design change in complex products design.

Online influencers are increasingly used by brands around the globe to establish brand communication. This study aims to investigate the characteristics of social media content in terms of presentation style and brand communication among online influencers in China. The authors identified how characteristics of social media posts influence young consumers’ engagement with the posts.

The authors analyzed 1,779 posts from the Sina Weibo accounts of ten top-ranked online influencers by combining traditional content analysis with Web data crawling of audience engagement with social media posts.

Online influencers in China more frequently used photos than videos to communicate with their social media audience. Altogether 8% and 6% of posts carried information about promotion and event, respectively. Posts with promotional incentives as well as event information were more likely to engage audiences. Altogether 22% of the sampled social media posts mentioned brands. Posts with brand information, however, were less likely to engage audiences. Furthermore, having long text is more effective than photos/images in generating likes from social media audiences.

Combining content analysis of social media posts and engagement analytics obtained via Web data crawling, this study is, to the best of the authors’ knowledge, one of the first empirical studies to analyze influencer marketing and young consumers’ reactions to social media in China.

The maturity of artificial intelligence technology and the emergence of AI-generated content (AIGC) tools have endowed college students with a human-AIGC tools collaboration learning mode. However, there is still a great controversy about its impact on learning effect. This paper is aimed at investigating the impact of the human-AIGC tools collaboration on the learning effect of college students.

In this paper, a hypothesized model was constructed to investigate the effects of dependence, usage purpose, trust level, frequency, and proficiency of using AIGC tools on the learning effect, respectively. This paper distributed questionnaires through random sampling. Then, the improved Analytic Hierarchy Process (AHP) was used to assign weights and normalize data. Lastly, one-way ANOVA and multiple linear regression analyses were used to measure and analyze variables, revealing the mechanism of influence.

The usage purpose, frequency, and proficiency of using AIGC tools have a significant positive effect on learning. Being clear about the usage purpose of AIGC tools and matching the specific study tasks will enhance the learning effect. College students should organically integrate AIGC tools into each learning process, which is conducive to building a learning flow applicable to oneself, improving efficiency, and then enhancing learning effects. The trust level in AIGC tools is significant, but positively and weakly correlated, indicating that college students need to screen the generated content based on their knowledge system framework and view it dialectically. The dependence on AIGC tools has a negative and significant effect on learning effect. College students are supposed to systematically combine self-reflection and the use of AIGC tools to avoid overdependence on them.

Based on the findings, the learning suggestions for college students in human-machine collaboration in the AIGC era are proposed to provide ideas for the future information-based education system. For further research, scholars can expand on different groups, professions, and fields of study.

Previous studies have focused more on the impact of AIGC on the education system. This paper analyzed the impact of the various factors of using AIGC tools in the learning process on the learning effect from the perspective of college students.

This paper aims to address the problem of uncertain product quality in digital light processing (DLP) three-dimensional (3D) printing, a scheme is proposed to qualitatively estimate whether a layer is printed with the qualified quality or not cured .

A thermochromic pigment whose color fades at 45°C is prepared as the indicator and it is mixed with the resin. A visual surveillance framework is proposed to monitor the visual variation in a period of the entire curing process. The exposure region is divided into 30 × 30 sub-regions; gray-level variation curves (curing curves) in all sub-regions are classified as normal or abnormal and a corresponding printing control strategy is designed to improve the percentage of qualified printed objects.

The temperature variation caused by the releasing reaction heat on the exposure surface is consistent in different regions under the homogenized light intensity. The temperature in depth begins to rise at different times. The temperature in the regions near the light source rises earlier, and that far from the light source rises later. Thus, the color of resin mixed with the thermochromic pigment fades gradually over a period of the entire solidification process. The color variation in the regions with defects of bubbles, insufficient material filling, etc., is much different from that in the normal curing regions.

A temperature-sensitive organic chromatic chemical pigment is prepared to present the visual variation over a period of the entire curing process. A novel 3D printing scheme with visual surveillance is proposed to monitor the layer-wise curing quality and to timely stop the possible unqualified printing resulted from bubbles, insufficient material filling, etc.

Addressing users’ migration is a prerequisite for the sustainable development of the sharing economy. Ethical concerns that may lead to users’ migration are frequent in sharing economy platforms. Therefore, this study explores whether the long-term governance of sharing economy platforms can effectively mitigate users’ migration caused by ethical concerns.

Using a questionnaire survey of 549 participants, this study investigated the mechanism of users’ migration and governance strategies in the platform ecosystem based on trust theory.

The results indicate that users’ ethical concerns regarding the platform ecosystem significantly and positively influence their migration. Furthermore, users’ continued trust played a significant mediating role in the relationship between ethical concerns and users’ migration. The results also showed that future orientation and resilience significantly moderated the impact of users’ ethical concerns on their continued trust, thereby weakening this effect.

The author clarified the relationship between ethical concerns and users’ migration, identified the underlying mechanisms and provided guidance on how to mitigate migration behavior. However, users’ migration is influenced by various factors beyond ethical concerns. In addition to some factors that lead to migration, other factors make users stay on the platform. Future research should integrate multiple factors.

This study reveals the mechanism of action between users’ migration and ethical concerns in the platform ecosystem and sheds light on the output of long-term orientation practices of the platform.

The purpose of this study is to investigate the effect of nano ZrC particles on the mechanical and electrochemical corrosion properties of FeCrAl alloys, providing a beneficial reference basis for the development of high-performance carbide reinforced FeCrAl alloys with good mechanical and corrosion properties in the future.

Nano ZrC reinforced FeCrAl alloys were prepared by mechanical alloying and spark plasma sintering. Phases composition, tensile fractography, corrosion morphology and chemical composition of nano ZrC reinforced FeCrAl alloys were analyzed by X-ray diffraction, scanning electron microscopy and energy dispersive X-ray spectroscopy, respectively. Microhardness and tensile properties of nano ZrC reinforced FeCrAl alloys were investigated by mechanical testing machine and Vickers hardness tester. Electrochemical corrosion properties of nano ZrC reinforced FeCrAl alloys were investigated by electrochemical workstation in 3.5 wt.% NaCl solution.

The results showed that addition of nano ZrC can effectively improve the mechanical and corrosion properties. However, excessive nano ZrC could decrease the mechanical properties and reduce the corrosion resistance. In all the FeCrAl alloys, FeCrAl–0.6 wt.% ZrC alloy exhibits the optimum mechanical properties with an ultimate tensile strength, elongation and hardness of 990.7 MPa, 24.1% and 335.8 HV1, respectively, and FeCrAl–0.2 wt.% ZrC alloy has a lower corrosion potential (−0.179 V) and corrosion current density (2.099 µA/cm2) and larger pitting potential (0.497 V) than other FeCrAl–ZrC alloys, showing a better corrosion resistance.

Adding proper nano ZrC particles can effectively improve the mechanical and corrosion properties, while the excessive nano ZrC is harmful to the mechanical and corrosion properties of FeCrAl alloys, which provides an instruction to develop high-performance FeCrAl cladding materials.

With the development of e-commerce network platforms, platform enterprises have mostly completed the first stage of user accumulation during the start-up period. How to enhance users’ stickiness and stimulate their continual participation in platform business activities through innovation and platform design has become a decisive factor for platform enterprises. To increase the motivation of e-commerce platform users, this paper explores the positive impact of gamified rewards on platform user stickiness by dividing the gamified rewards design into social and functional rewards, and studies the mediating role of self-identification and the moderating role of perceived goal progress and information disclosure.

This study applies the “S-O-R” (stimulus–organism–response) model as the theoretical basis for constructing a model of user stickiness for e-commerce platforms and subdivides gamified reward design into social rewards and functional rewards to explore how they affect platform user stickiness and the boundaries of the influencing mechanism.

It turns out both types of gamified rewards promote users’ perception of self-identification, which in turn affects the intention to continue using the platform. In addition, platforms with designs about users’ quantified self-behavior – perceived goal progress in the gaming experience can effectively enhance the effectiveness of users’ gamification rewards. Information disclosure moderates the relationship between the two types of gamification design and self-identification. For functional reward designs and social reward designs, information disclosure can improve users’ self-identification and therefore enhance users’ stickiness.

This study verifies the impact of gamification design on platform user stickiness, confirming the mediating role of self-identification and the moderating role of perceived goal progress and information disclosure, which has theoretical and practical implications for how platform enterprise can maintain user activity in the digital context.

Artificial intelligence (AI) is experiencing growth and prosperity worldwide because of its convenience and other benefits. However, AI faces challenges related to consumer resistance. Thus, drawing on the user resistance theory, this study explores factors that influence consumers’ resistance to AI and suggests ways to mitigate this negative influence.

This study tested four hypotheses across four studies by conducting lab experiments. Study 1 used a questionnaire to verify the hypothesis that AI’s “substitute” image leads to consumer resistance to AI; Study 2 focused on the role of perceived threat as an underlying driver of resistance to AI. Studies 3–4 provided process evidence by the way of a measured moderator, testing whether AI with servant communication style and literal language style is resisted less.

This study showed that AI’s “substitute” image increased users' resistance to AI. This occurs because the substitute image increases consumers’ perceived threat. The study also found that using servant communication and literal language styles in the interaction between AI and consumers can mitigate the negative effects of AI-substituted images.

This study reveals the mechanism of action between AI image and consumers’ resistance and sheds light on how to choose appropriate image and expression styles for AI products, which is important for lowering consumer resistance to AI.

The continuous impact of the pandemic and the downturn of the global economy have brought new challenges to the tourism industry. In this context, effectively attracting consumers and improving user stickiness are the top priorities of tourism platform companies. This study explores the impact of ethical concerns raised by new issues under the multi-governance environment on user stickiness. Based on the trust theory, the authors provide solutions for tourism platforms.

This study adopted a quantitative approach, gathering survey data via an online platform. A total of 400 participants were investigated, and 356 valid questionnaires were returned, with a recovery rate of 89%. Questionnaires that did not meet the inclusion criteria were excluded, leaving 298 valid responses.

Studies have found that consumers' ethical concerns about platform companies are key factors affecting user stickiness, and among these, consumer trust plays a mediating role. They have found that corporate social responsibility (CSR) behaviours help alleviate ethical concerns and improve trust in enterprises. At the same time, enterprises should properly control the number of platform collaborators, and excessive platform cooperation negatively moderates the impact of consumer ethical concerns on competence-based trust.

This study complements the deficiency of previous research with regard to ethical concerns in a multi-governance environment. These findings indicate that subject diversity exacerbates the negative impact of ethical concerns on consumer trust; however, CSR alleviates the impact of ethical concerns on consumer trust.

With the upgrade of natural language interaction technology, the simulation extension of intelligent voice assistants (IVAs) and the uncertainty of products and services have received more and more attention. However, most of the existing research focuses on investigating the application of theories to explain consumer behavior related to intention to use and adopt IVAs, while ignoring the impact of its privacy issues on consumer resistance. This article especially examines the negative impact of artificial intelligence-based IVAs’ privacy concerns on consumer resistance, and studies the mediating effect of perceived creepiness in the context of privacy cynicism and privacy paradox and the moderating effect of anthropomorphized roles of IVAs and perceived corporate social responsibility (CSR) of IVAs’ companies. The demographic variables are also included.

Based on the theory of human–computer interaction (HCI), this study addresses the consumer privacy concerns of IVAs, builds a model of the influence mechanism on consumer resistance, and then verifies the mediating effect of perceived creepiness and the moderating effect of anthropomorphized roles of IVAs and perceived CSR of IVAs companies. This research explores underlying mechanism with three experiments.

It turns out that consumers’ privacy concerns are related to their resistance to IVAs through perceived creepiness. The servant (vs. partner) anthropomorphized role of IVAs is likely to induce more privacy concerns and in turn higher resistance. At the same time, when the company’s CSR is perceived high, the impact of the concerns of IVAs’ privacy issues on consumer resistance will be weakened, and the intermediary mechanism of perceiving creepiness in HCI and anthropomorphism of new technology are further explained and verified. The differences between different age and gender are also revealed in the study.

The research conclusions have strategic reference significance for enterprises to build the design framework of IVAs and formulate the response strategy of IVAs’ privacy concerns. And it offers implications for researchers and closes the research gap of IVAs from the perspective of innovation resistance.