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This study seeks to establish a new framework for categorizing incivility, differentiating between explicit and implicit forms, and to investigate their respective abilities to proliferate and mobilize conversations, along with behavioral outcomes in various social contexts.

Employing computational techniques, this research analyzed 10,145 protest-related threads from the HK Golden Forum, a prominent online discussion board in Hong Kong.

Our analysis revealed divergent effects of explicit and implicit incivility on their diffusion, influences on deliberative discussions, and user participation. Explicit incivility was found to impede deliberative conversations, while implicit incivility tended to provoke more responses. Explicit uncivil expressions encouraged the propagation of incivility but reduced the likelihood of individual involvement. In contrast, implicit incivility had a stronger dampening effect on further uncivil comments and achieved greater thread popularity. The results showed strong associations between uncivil expressions and the contextual norms surrounding social movements.

Theoretically, this research introduced a classification of incivility and underscored the importance of differentiating between implicit and explicit incivility by examining their effects on deliberation and engagement. Although previous studies have extensively covered explicit incivility, this study goes further by analyzing implicit incivility and comparing both forms of uncivil discourse in a less-studied context. Methodologically, the study developed a Cantonese dictionary to differentiate between two types of incivility, providing a practical reference for more nuanced analyses. By revealing how varying movement norms moderate the interplay between deliberative and uncivil expressions, the study drew attention to the highly situational nature of incivility.

The spread of rumors on social media has caused increasing concerns about an under-informed or even misinformed public when it comes to scientific issues. However, researchers have rarely investigated their diffusion in non-western contexts. This study aims to systematically examine the content and network structure of rumor-related discussions around genetically modified organisms (GMOs) on Chinese social media.

This study identified 21,837 rumor-related posts of GMOs on Weibo, one of China's most popular social media platforms. An approach combining social network analysis and content analysis was employed to classify user attitudes toward rumors, measure the level of homophily of their attitudes and examine the nature of their interactions.

Though a certain level of homophily existed in the interaction networks, referring to the observed echo chamber effect, Weibo also served as a public forum for GMO discussions in which cross-cutting ties between communities existed. A considerable amount of interactions emerged between the pro- and anti-GMO camps, and most of them involved providing or requesting information, which could mitigate the likelihood of opinion polarization. Moreover, this study revealed the declining role of traditional opinion leaders and pointed toward the need for alternative strategies for efficient fact-checking.

In general, the findings of this study suggested that microblogging platforms such as Weibo can function as public forums for discussing GMOs that expose users to ideologically cross-cutting viewpoints. This study stands to provide important insights into the viral processes of scientific rumors on social media.