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Article
Publication date: 25 November 2024

Dina Patrisia, Abror Abror, Yunita Engriani, Maznah Wan Omar, Yasri Yasri, Haseeb Shabbir, Vanessa Gaffar, Ahmad-Ridhuwan Abdullah, Rahmiati Rahmiati, Gesit Thabrani and Yuki Fitria

This study aims to investigate the antecedents of Halal culinary repurchase intention. This research examines the role of health consciousness, past product quality experience…

Abstract

Purpose

This study aims to investigate the antecedents of Halal culinary repurchase intention. This research examines the role of health consciousness, past product quality experience, Halal literacy, subjective norm and attitude on Halal culinary repurchase intention.

Design/methodology/approach

This quantitative research involved 500 domestic tourists as the research subjects. This research was conducted in five cities/municipals in West Sumatra, Indonesia. To obtain the data, 500 questionnaires were distributed to research subjects. In addition, this research used partial least square structural equation model to analyze the data.

Findings

This study found that health consciousness is a significant antecedent of past product quality experience, subjective norms and attitudes. Subjective norms also significantly influence past product quality experience, attitude and repurchase intention. Moreover, past product quality experience leads to attitude and attitude is a significant antecedent to repurchase intention. Finally, halal literacy is a significant influence factor on repurchase intention.

Research limitations/implications

This study is a cross-sectional study that has focused on one-time data collection. Therefore, this study has a limitation for generalization. Second, it was only conducted in one Muslim country (Indonesia). To obtain more comprehensive and conclusive results, this research can be conducted in several other Muslim countries such as Malaysia, Brunei Darussalam and Middle Eastern countries. Finally, this study only addressed health consciousness, past product quality experience and Halal literacy as the antecedents of repurchase intention. Future research can add some consequences and antecedents of repurchase intention such as customer loyalty, environmental awareness and perceived risk.

Practical implications

This study reveals that tourists repurchase intention of Halal culinary products is influenced by some factors such as health consciousness, past product quality experience and Halal literacy. Therefore, to increase the tourist repurchase intention, the management of Halal culinary restaurants in tourist destinations must pay attention on product healthiness. In addition, the management should also focus on the customer experience by conducting a survey regarding customer experience in consuming Halal culinary. Referring to the customer evaluation results, the restaurants can improve their product quality. Finally, the management should also pay special attention to customers’ Halal literacy by educating them with Halal food knowledge, which will make them repurchase Halal food in the future.

Originality/value

This study has addresses health consciousness, past product quality experience and Halal literacy as the antecedents of repurchase intention, especially in the Halal culinary marketing context. Previous studies have addressed health consciousness in the food or culinary studies. However, to the best of the authors’ knowledge, there is currently no study that examines the relationship between health consciousness, past product quality experience, Halal literacy and repurchase intention, especially in the context of Halal culinary product. Second, this study also revealed the link between health consciousness and past product quality experience in Halal culinary business, which has been overlooked.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 1 July 2024

Abror Abror, Dina Patrisia, Yunita Engriani, Muhammad Al Hafizh, Vanessa Gaffar, Qoriah Qoriah, Nurman Achmad, Urwatul Wusqa and Muhammad Syukri Abdullah

This study aims to examine the antecedents of tourist citizenship behavior (TCB). It also investigates the role of digital halal literacy (DHL) and religiosity in enhancing TCB.

Abstract

Purpose

This study aims to examine the antecedents of tourist citizenship behavior (TCB). It also investigates the role of digital halal literacy (DHL) and religiosity in enhancing TCB.

Design/methodology/approach

This quantitative research used survey with questionnaire as the data collection methods. The samples of this study were 400 tourists who visited tourist destinations in five cities/municipals in West Sumatra Indonesia. This research used partial least square structural equation model as the data analysis tools.

Findings

This study found that satisfaction, trust and DHL are significant antecedents of TCB. In addition, satisfaction had a direct impact on TCB and influenced TCB through trust as a mediator. This study also found that religiosity had a direct influence on DHL, satisfaction and trust.

Practical implications

The findings will provide insights to tourist destination managers as well as the government on how to motivate tourists to participate in the development of Halal tourism in Indonesia. The tourists should gain sufficient knowledge or literacy about Halal, and especially in the digital context. Therefore, this will lead to their satisfaction, trust and willingness to participate in tourism development such as providing assistance to other tourists in the destinations.

Originality/value

This research has identified a new variable, DHL, which has not been addressed previously. This research has extended social exchange theory by establishing a relationship between TCB and DHL that has also not been previously explored. In addition, this study has investigated several relationships between DHL, satisfaction, trust and TCB and has shed new insights in the context of Halal tourism. This study has also provided a more comprehensive model of the relationship between DHL, satisfaction, trust and citizenship behavior specifically in Halal tourism research.

Details

Journal of Islamic Marketing, vol. 16 no. 1
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 2 December 2019

Abror Abror, Dina Patrisia, Yunita Engriani, Susi Evanita, Yasri Yasri and Shabbir Dastgir

The purpose of this study is to investigate the influential factors of customer loyalty to Islamic banks, namely, service quality, customer satisfaction, customer engagement and…

6006

Abstract

Purpose

The purpose of this study is to investigate the influential factors of customer loyalty to Islamic banks, namely, service quality, customer satisfaction, customer engagement and religiosity.

Design/methodology/approach

This study is a survey of 335 Islamic bank customers in West Sumatra, Indonesia. This research deployed purposive sampling and analyzed the data by using covariance-based structural equation modeling.

Findings

Service quality has a positive and significant impact on customer satisfaction. Religiosity has a significant and negative moderating impact on the service quality–customer satisfaction relationship. Service quality has no significant influence on customer loyalty. Customer satisfaction is a significant antecedent of customer engagement and loyalty. Finally, customer engagement has a significant and positive effect on customer loyalty.

Research limitations/implications

This study is a combination of cross-sectional and a single-country case. Accordingly, the results may not be representative of other countries. Similar studies in longitudinal data collection are conducted in other countries (e.g. ASEAN countries), which would therefore be worthwhile. Some antecedents of customer loyalty have been neglected in this study (e.g. customer value co-creation and customer commitment); hence, the future study may investigate those factors.

Practical implications

By considering these Islamic banks’ antecedents, the Islamic banks might enhance their customer loyalty. Also, this study has revealed the moderating role of religiosity in a loyalty relationship. Therefore, it will give insights for the Islamic bank managers in decision-making.

Originality/value

This study has revealed the moderating role of religiosity on the link between service quality and customer satisfaction in Islamic banks, which is, to the authors’ knowledge, neglected in the previous studies. The customers with high religiosity will have a higher standard of satisfaction and demand a better service quality than the customers with low religiosity. This study has also examined the relationships between service quality, religiosity, customer satisfaction, customer engagement and loyalty as a whole, which have been limited previously.

Details

Journal of Islamic Marketing, vol. 11 no. 6
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 8 July 2021

Abror Abror, Dina Patrisia, Yunita Engriani, Maznah Wan Omar, Yunia Wardi, Nazirul Mubin Bin Mohd Noor, Sarah Sabir Sabir Ahmad and Mukhamad Najib

This study aims to examine the relationship between perceived risk and tourists’ trust. It also investigates the role of perceived value as a mediating variable on the link…

1064

Abstract

Purpose

This study aims to examine the relationship between perceived risk and tourists’ trust. It also investigates the role of perceived value as a mediating variable on the link between perceived risk and trust. Moreover, the moderating role of religiosity on the link between perceived value and trust has also been highlighted.

Design/methodology/approach

The research population is all tourists who have visited West Sumatra Indonesia in the past two years. This research used a survey method using questionnaires and used purposive sampling as the sampling method. It collected 400 responses and after some preliminary tests, 352 usable responses have been analyzed. The authors used a covariance-based structural equation model using AMOS 24 as the data analysis tool.

Findings

This quantitative research found that perceived risk dimensions (health, environmental and financial risk) have significant impacts on perceived value. Perceived risk dimensions also have significant effects on trust except for health risk. It also found that perceived value has a significant impact on trust and finally, religiosity which has a significant moderating impact on the relationship between perceived value and trust.

Research limitations/implications

This study is only one country study; hence, it has limited finding generalization. It needs to be expanded to other countries such as Southeast Asia countries. It only used three antecedents of trust, therefore, for future research; it might be extended to other antecedents such as cultural value, tourist efficacy and also some consequences of trust such as revisit intention and customer involvement. Finally, this is a cross-sectional study; hence, for future research, it might be expanded to a longitudinal study where the results are more generalized.

Practical implications

Trust will lead to tourist loyalty. Therefore, to establish trust, the managers need to provide the best services with pay attention to the tourist perceived risk. Moreover, it found that perceived risks will lead to tourists’ perceived value. Accordingly, to increase the tourist perceived value, the tourist destination managers have to minimize risk or uncertainty in the tourist destination such as environmental and health risk in the tourist destination. Finally, religiosity will strengthen the tourist trust, hence; the managers can attract and serve high religiosity tourists with Halal standard products and services.

Originality/value

This study has examined the relationship between perceived risk dimensions and perceived value which is not investigated in the previous studies. It also examined the mediating roles of perceived value on the link between perceived risk dimensions and trust. These mediating roles have not been addressed yet previously. Finally, it has also revealed a significant moderating effect of religiosity on the link between perceived value and trust which is neglected previously.

Details

Journal of Islamic Marketing, vol. 13 no. 12
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 25 May 2021

Abror Abror, Dina Patrisia, Yunita Engriani, Idris Idris and Shabbir Dastgir

This study aims to examine the relationship between trust and its antecedents, i.e. customer satisfaction, perceived value and religiosity. The moderating roles of religiosity on…

1459

Abstract

Purpose

This study aims to examine the relationship between trust and its antecedents, i.e. customer satisfaction, perceived value and religiosity. The moderating roles of religiosity on the relationships between perceived value, satisfaction and trust also have been investigated in this study.

Design/methodology/approach

This research has carried out in West Sumatra Indonesia. The respondents of this study are Islamic bank customers from five areas in West Sumatra Indonesia. Data have been collected through Survey method. After some preliminary analyses, we employed 390 useable responses in the analysis. Covariance Based Structural Equation Modeling (CB-SEM) was employed to analyze the data.

Findings

This study found that religiosity has significant impacts on perceived value, customer satisfaction and trust. Perceived value and customer satisfaction are also significant antecedents of trust. Moreover, it found the significant moderating impact of religiosity on the link between perceived value and trust, and also on the link between customer satisfaction and trust.

Research limitations/implications

This cross-sectional study has been conducted in a single country. Accordingly, this study may have a limitation in result generalization. Moreover, this study only focused on three antecedents of trust, including religiosity, satisfaction and perceived value. Therefore, for future research, we suggest conducting a longitudinal study in some Muslim countries such as Malaysia, Brunei Darussalam and Middle East countries. We also suggest employing other antecedents of customer trust, such as customer engagement and customer sociocultural.

Practical implications

Based on the research findings, the managers of Islamic banks will have input on how to improve their customers' trust by giving more attention to customer religiosity, perceived value and satisfaction. They can develop programs to increase customer perceived value and satisfaction such as a reward program to increase customer trust.

Originality/value

A more comprehensive model of the relationship between religiosity, perceived value, satisfaction and trust has been addressed in this study. This study also highlighted the significant moderating role of religiosity on the link between perceived value, satisfaction and trust which are neglected previously have also been highlighted in this study.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 30 October 2024

Rahmiati Rahmiati, Mohammad Enamul Hoque, Perengki Susanto, Abdullah Al Mamun, Md Arif Hossain Mazumder and Riyashad Ahmed

The use of electronic money (eMoney) as a noncash payment method is gaining popularity globally. However, the usages of eMoney are culturally influenced and can vary within a…

Abstract

Purpose

The use of electronic money (eMoney) as a noncash payment method is gaining popularity globally. However, the usages of eMoney are culturally influenced and can vary within a country. These cultural disparities can result in divergent patterns of eMoney adoption and use. This study aims to investigate the factors influencing the adoption and use of eMoney in Indonesia. This study integrated the unified theory of acceptance and use of technology model with Hofstede’s cultural dimensions to develop a framework examining both technological and cultural perspectives.

Design/methodology/approach

Data was collected through an online survey of 484 Indonesians and analyzed using partial least squares structural equation modeling.

Findings

The results showed that the constructs of the unified theory of acceptance and use of technology model, namely, performance expectancy, effort expectancy, social influence and facilitating conditions, all had a significant impact on behavioral intention to adopt eMoney as well as actual usage. However, not all of Hofstede’s cultural dimensions moderated these relationships as hypothesized. Surprisingly, masculinity/femininity and power distance emerged as important moderators of eMoney usage.

Practical implications

This integrated model provides valuable insights into how to consider cultural influences when designing strategies to promote new payment technologies in Indonesia. The findings point to both technological and cultural factors shaping patterns of adoption and use of eMoney in the country.

Originality/value

Although many research has looked at how culture affects the acceptability of technology in banking, few studies have looked at how culture affects the use of mobile money. This study offers a valuable contribution by investigating how Indonesian culture moderates the relationship between behavioral intentions and actual use of eMoney. The findings provide guidance for practitioners seeking to facilitate eMoney services in developing markets by elucidating the cultural factors that most influence customer adoption. As such, this research fills an important gap regarding the understudied domain of mobile money and its intersection with national culture.

Details

Journal of Science and Technology Policy Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2053-4620

Keywords

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