Yung Tai Tang, Hao-Wei Yang, Ming-Min Lo and Hsin-Hung Wu
The purpose of this study is to focus on a database from a supermarket for market segmentation.
Abstract
Purpose
The purpose of this study is to focus on a database from a supermarket for market segmentation.
Design/methodology/approach
Rather than using the questionnaire to collect the customers' purchase behaviors, this study uses a database from a supermarket as an example to illustrate how market segmentation can be performed by adding useful variables particularly from behavioral variables and through Chi-square test and analysis of variance.
Findings
The illustration of the database from a branch supermarket shows that two demographic variables (gender and age group) and two behavioral variables (date of transactions and time of purchase) are critical variables for market segmentation when total money spent and purchased merchandize items are taken into consideration.
Practical implications
This case study can be a reference for supermarket practitioners to follow in order to increase profit and to provide better services for their customers.
Originality/value
No studies have been found to combine demographic variables, behavioral variables, merchandize items and total amount for market segmentation simultaneously. Different combinations of demographic variables, behavioral variables and merchandize items can be further used to perform market segmentation more effectively. This framework used in this case study can be further applied in similar industries including retail industries for market segmentation as well as to fulfill customer needs in practice.
Details
Keywords
Yung-Tai Tang, Hsin-Hung Wu, Yii-Ching Lee and Chih-Hsuan Huang
The rapid changes that the healthcare services industry is undergoing pose a challenge to obtaining accurate measurements of the delivery of medical services to patients. Current…
Abstract
Purpose
The rapid changes that the healthcare services industry is undergoing pose a challenge to obtaining accurate measurements of the delivery of medical services to patients. Current Chinese measures of patient safety culture may not adequately capture how medical staff perceives the promotion of patient safety. This study aims to construct a valid and applicable patient safety culture instrument by re-estimating the Chinese version of the Safety Attitudes Questionnaire (SAQ) with medical staff in Taiwan.
Design/methodology/approach
Exploratory factor analysis (EFA) was conducted on data collected from a sample of 448 medical workers at a regional teaching hospital in Taiwan, and data from 804 participants at a medical center were subjected to confirmatory factor analysis (CFA). The distribution of the questions among the dimensions was different from that in the Chinese version of the SAQ.
Findings
The authors' results confirm that 3 correlated first-order factors, including 11 items, can be used to measure collaboration and safety, stress recognition and emotional exhaustion (EE). The authors' data suggest that the cooperation mechanism, patient safety promotion, stress management and emotional management are drivers of patient safety and should be prioritized when seeking to evaluate the perceptions of hospital staff toward patient safety culture in hospitals in Taiwan.
Originality/value
To improve the quality and safety of patient care, the measurement scale should be revisited and modified as the industry changes over time and to take account of cultural variation. The authors restructured the current Chinese version of the SAQ developed by the Joint Commission of Taiwan (JCT) to offer more precise measures that increase the sensitivity of the measurement of the level of care in items of patient safety and that serve as a diagnostic instrument to review patient safety management.