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Article
Publication date: 13 March 2009

Yuji Kosaka and Hisao Shiizuka

This paper aims to propose a method for kansei value creation to be actually reflected in consumer behavior.

1284

Abstract

Purpose

This paper aims to propose a method for kansei value creation to be actually reflected in consumer behavior.

Design/methodology/approach

Looking at business from a kansei (emotional/sensitive) value creation perspective, it is realized that currently in most cases value creation for products or services is not done practically. For most of the products and services put on the market, their value is hardly recognized.

Findings

It has been found that a key factor of the mechanism of value creation is closely related to the design of kansei information. Research limitations/implications – It is expected that, in the future, the principle of kansei information design will be further clarified and improved so that this methodology can be used in business by corporations.

Practical implications

It is pointed out that, if the combination of the kansei information becomes too rough, no matter how brilliant the design of the product itself, it is difficult to arouse consumption behavior in reality.

Originality/value

The paper provides an important aspect to demonstrate the mechanism and its elements for achieving value creation in marketing and sales activities. Some case studies are shown for demonstrating the proposed method.

Details

Journal of Modelling in Management, vol. 4 no. 1
Type: Research Article
ISSN: 1746-5664

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Book part
Publication date: 13 November 2017

Nohora García

Abstract

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Understanding Mattessich and Ijiri: A Study of Accounting Thought
Type: Book
ISBN: 978-1-78714-841-3

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Article
Publication date: 8 October 2018

Cong Zhu and Xingchen Li

The money raised for projects on crowdfunding platforms is determined not only by the merit of the projects themselves but also, to a large extent, by the design of the project…

301

Abstract

Purpose

The money raised for projects on crowdfunding platforms is determined not only by the merit of the projects themselves but also, to a large extent, by the design of the project introduction on the platforms. The purpose of this study is to identify the clear relationships between the financing result and the design factors to give preferable design suggestions to the fund initiators.

Design/methodology/approach

The data for this study were abstracted with Python from the Jingdong crowdfunding platform on a certain day. In all, 11 hypotheses are put forward in the study with the two main purposes of exploring the function of the quality signaling and level setting.

Findings

All design factors can impact the money raised for a project. However, the impact differs in certain situations. The level setting can significantly impact the amount of money raised. The quality of signals has a complex impact on the two dimensions.

Originality/value

Three major contributions are made by this paper. First, the level setting is explored after overcoming the difficulty of scrawling data. Second, the authors create the Success Index and Weighted Gap Index to measure the level of success from comprehensive dimensions and quantify the dispersion of the levels. Third, this study shows a comprehensive theoretical framework which can function as a reference for research in the future.

Details

Journal of Modelling in Management, vol. 13 no. 3
Type: Research Article
ISSN: 1746-5664

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