Minna Pikkarainen, Laura Kemppainen, Yueqiang Xu, Miia Jansson, Petri Ahokangas, Timo Koivumäki, He Hong Gu and Julius Francis Gomes
Covid has increased the usage of multisided digital platforms. For companies, this has become a business opportunity. Data usage on platforms requires that platform companies…
Abstract
Purpose
Covid has increased the usage of multisided digital platforms. For companies, this has become a business opportunity. Data usage on platforms requires that platform companies co-create services for common customers. In this case, the target is not to make the same value proposition but rather to use the resources such as data, knowledge, technology, or institutions in a complementary manner. Platforms are characterized as a combination of hardware and software including standards, interfaces, and rules making it possible for different ecosystem players to complement and interact in the ecosystem. Current ecosystems include several platforms that do not work without resource integration. The purpose of this study is to increase understanding what do we mean by resource complementarity in service ecosystems.
Design/methodology/approach
This study was done via an in-depth qualitative case study in which a health service ecosystem co-creating technological surgery innovation was used as a unit of analysis.
Findings
The authors’ findings suggest that key resource capabilities, to enable complementarity in service ecosystems, are motivation, knowledge, skills, data and complementary designed technology components.
Research limitations/implications
The authors’ study increases theoretical understanding of what does one mean by construct of resource complementarity.
Practical implications
From a managerial perspective, it is shown that organizations need to develop adaptive capabilities to utilize internal and external competencies and resources and enable co-creative processes within the service ecosystem.
Originality/value
Very few empirical studies in the marketing literature have focused on multi-sided digital platforms and their resource complementarity in the data-driven healthcare ecosystem settings.
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Seyedeh Fatemeh Ghasempour Ganji and Ali Kazemi
To thrive in today’s competitive market, international small- to medium-sized enterprises (SMEs) recognize the importance of building strong brands. Choosing the right…
Abstract
Purpose
To thrive in today’s competitive market, international small- to medium-sized enterprises (SMEs) recognize the importance of building strong brands. Choosing the right capabilities to effectively drive brand performance remains a key challenge for SMEs. This study aims to explore how marketing capabilities affect brand orientation and performance. Specifically, the study considered the mediating impact of value cocreation and the moderating effect of innovation capabilities on the association between brand orientation and performance.
Design/methodology/approach
The population of interest included SMEs exporting food and agricultural products. A sample of 296 managers and export executives completed the questionnaire. Structural equation modeling (SEM) using Smart PLS3 was applied to analyze the data.
Findings
The findings revealed that export market planning capabilities positively affect brand orientation, but the impact of marketing information capabilities on brand orientation was not supported. The results showed that brand orientation was directly and indirectly associated with brand performance through the mediating effect of value cocreation, and that innovation capability adversely moderated the relationship between brand orientation and performance.
Research limitations/implications
This research focused only on two primary internal marketing capabilities affecting brand orientation, i.e. market information and product planning capabilities.
Practical implications
Explaining why some international SMEs adopt brand orientation activities, the results may help international firms increase their brand performance by emphasizing their marketing capabilities and creating covalue with their customers.
Originality/value
This research expands the existing knowledge of branding in international markets.
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Qingmiao Ding, Zili Li, Tao Shen and Gan Cui
This paper aims to research the corrosion behavior of the metal under the disbonded coatings interfered with AC through electrochemical method.
Abstract
Purpose
This paper aims to research the corrosion behavior of the metal under the disbonded coatings interfered with AC through electrochemical method.
Design/methodology/approach
The corrosion behavior of the metal under disbond coating interfered with alternate stray current (AC) was studied by electrochemical methods using the rectangular coating disbonded simulator. The obtained data from electrode potential test, electrochemical impedance spectroscopy (EIS) and polarization curves in simulated soil solution indicated that under the natural corrosion condition, the self-corrosion potential and the corrosion current density of the metal at different depths under disbond coating had obviously changed if there was AC interference.
Findings
The self-corrosion potential of the metal at the same depths under disbond coating shifted negatively with the rising of the AC voltage. Under the condition of cathode polarization, there was still obvious potential gradient with the extension of the deep peeling of the coating gap, and the corrosion current density of the test points was minimum, and the protection effect was best when the cathode protection potential was −1.0 V. When the metal was applied with over-protection, the corrosion rate of the metal increased as AC stray current flowing through it increased.
Originality/value
This paper used the rectangular aperture device to study the corrosion behavior of X80 steel under the disbonded coatings through electrochemical methods when the AC stray current interference voltage was 0V, 1V, 5V or 10V and the protection potential was 0V, −0.9V, −1.0V, −1.2V or −1.3V, respectively. There is great significance to the safe operation and long-term service of pipeline steel in soil environment.
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Mosab I. Tabash, Umar Farooq, Majdi Hassen and Ghaleb A. El Refae
The Arab countries have numerous environmental problems, including massive emissions of carbon dioxide, climate change and increasingly high temperatures. Many prior studies have…
Abstract
Purpose
The Arab countries have numerous environmental problems, including massive emissions of carbon dioxide, climate change and increasingly high temperatures. Many prior studies have explored the various determinants of environmental quality. However, few papers offer adequate empirical evidence on the role of technological innovation and financial development in determining environmental quality. To fill this gap, this study aims to investigate the impact of technological innovation and financial development on CO2 emissions, controlling for several factors.
Design/methodology/approach
The study sample data cover 10 Arab countries over a 30-year period. Because of the existence of non-stationarity and cointegration, the authors use dynamic ordinary least squares and fully modified ordinary least squares models to perform regressions among the variables.
Findings
The statistical results reveal that technological innovation and financial development both negatively determine CO2, which implies that both factors ensure environmental quality in this region. A developed financial sector facilitates access to funds for technological innovation and thus enables the adoption of cleaner production technologies and renewable energy sources. Both factors reduce environmental degradation. In addition, advanced financial systems incentivize investment in ecofriendly projects and promote sustainable practices, fostering a conducive environment for improving environmental quality. The empirical analysis then reveals the pollution halo effect of foreign direct investment inflow.
Research limitations/implications
Based on the empirical findings, the authors recommend increasing investment in research and development activities and pay more attention to improvement of the financial sector. Both factors can enhance environmental sustainability in Arab countries.
Originality/value
This study provides robustness for prior analyses and adds to the literature by widening the coverage to include Arab countries.