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Article
Publication date: 27 September 2022

Minna Pikkarainen, Laura Kemppainen, Yueqiang Xu, Miia Jansson, Petri Ahokangas, Timo Koivumäki, He Hong Gu and Julius Francis Gomes

Covid has increased the usage of multisided digital platforms. For companies, this has become a business opportunity. Data usage on platforms requires that platform companies…

530

Abstract

Purpose

Covid has increased the usage of multisided digital platforms. For companies, this has become a business opportunity. Data usage on platforms requires that platform companies co-create services for common customers. In this case, the target is not to make the same value proposition but rather to use the resources such as data, knowledge, technology, or institutions in a complementary manner. Platforms are characterized as a combination of hardware and software including standards, interfaces, and rules making it possible for different ecosystem players to complement and interact in the ecosystem. Current ecosystems include several platforms that do not work without resource integration. The purpose of this study is to increase understanding what do we mean by resource complementarity in service ecosystems.

Design/methodology/approach

This study was done via an in-depth qualitative case study in which a health service ecosystem co-creating technological surgery innovation was used as a unit of analysis.

Findings

The authors’ findings suggest that key resource capabilities, to enable complementarity in service ecosystems, are motivation, knowledge, skills, data and complementary designed technology components.

Research limitations/implications

The authors’ study increases theoretical understanding of what does one mean by construct of resource complementarity.

Practical implications

From a managerial perspective, it is shown that organizations need to develop adaptive capabilities to utilize internal and external competencies and resources and enable co-creative processes within the service ecosystem.

Originality/value

Very few empirical studies in the marketing literature have focused on multi-sided digital platforms and their resource complementarity in the data-driven healthcare ecosystem settings.

Details

Baltic Journal of Management, vol. 17 no. 5
Type: Research Article
ISSN: 1746-5265

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Article
Publication date: 24 October 2024

Seyedeh Fatemeh Ghasempour Ganji and Ali Kazemi

To thrive in today’s competitive market, international small- to medium-sized enterprises (SMEs) recognize the importance of building strong brands. Choosing the right…

155

Abstract

Purpose

To thrive in today’s competitive market, international small- to medium-sized enterprises (SMEs) recognize the importance of building strong brands. Choosing the right capabilities to effectively drive brand performance remains a key challenge for SMEs. This study aims to explore how marketing capabilities affect brand orientation and performance. Specifically, the study considered the mediating impact of value cocreation and the moderating effect of innovation capabilities on the association between brand orientation and performance.

Design/methodology/approach

The population of interest included SMEs exporting food and agricultural products. A sample of 296 managers and export executives completed the questionnaire. Structural equation modeling (SEM) using Smart PLS3 was applied to analyze the data.

Findings

The findings revealed that export market planning capabilities positively affect brand orientation, but the impact of marketing information capabilities on brand orientation was not supported. The results showed that brand orientation was directly and indirectly associated with brand performance through the mediating effect of value cocreation, and that innovation capability adversely moderated the relationship between brand orientation and performance.

Research limitations/implications

This research focused only on two primary internal marketing capabilities affecting brand orientation, i.e. market information and product planning capabilities.

Practical implications

Explaining why some international SMEs adopt brand orientation activities, the results may help international firms increase their brand performance by emphasizing their marketing capabilities and creating covalue with their customers.

Originality/value

This research expands the existing knowledge of branding in international markets.

Details

Journal of Product & Brand Management, vol. 33 no. 8
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 3 September 2019

Qingmiao Ding, Zili Li, Tao Shen and Gan Cui

This paper aims to research the corrosion behavior of the metal under the disbonded coatings interfered with AC through electrochemical method.

135

Abstract

Purpose

This paper aims to research the corrosion behavior of the metal under the disbonded coatings interfered with AC through electrochemical method.

Design/methodology/approach

The corrosion behavior of the metal under disbond coating interfered with alternate stray current (AC) was studied by electrochemical methods using the rectangular coating disbonded simulator. The obtained data from electrode potential test, electrochemical impedance spectroscopy (EIS) and polarization curves in simulated soil solution indicated that under the natural corrosion condition, the self-corrosion potential and the corrosion current density of the metal at different depths under disbond coating had obviously changed if there was AC interference.

Findings

The self-corrosion potential of the metal at the same depths under disbond coating shifted negatively with the rising of the AC voltage. Under the condition of cathode polarization, there was still obvious potential gradient with the extension of the deep peeling of the coating gap, and the corrosion current density of the test points was minimum, and the protection effect was best when the cathode protection potential was −1.0 V. When the metal was applied with over-protection, the corrosion rate of the metal increased as AC stray current flowing through it increased.

Originality/value

This paper used the rectangular aperture device to study the corrosion behavior of X80 steel under the disbonded coatings through electrochemical methods when the AC stray current interference voltage was 0V, 1V, 5V or 10V and the protection potential was 0V, −0.9V, −1.0V, −1.2V or −1.3V, respectively. There is great significance to the safe operation and long-term service of pipeline steel in soil environment.

Details

Anti-Corrosion Methods and Materials, vol. 66 no. 6
Type: Research Article
ISSN: 0003-5599

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Article
Publication date: 27 January 2025

Mosab I. Tabash, Umar Farooq, Majdi Hassen and Ghaleb A. El Refae

The Arab countries have numerous environmental problems, including massive emissions of carbon dioxide, climate change and increasingly high temperatures. Many prior studies have…

30

Abstract

Purpose

The Arab countries have numerous environmental problems, including massive emissions of carbon dioxide, climate change and increasingly high temperatures. Many prior studies have explored the various determinants of environmental quality. However, few papers offer adequate empirical evidence on the role of technological innovation and financial development in determining environmental quality. To fill this gap, this study aims to investigate the impact of technological innovation and financial development on CO2 emissions, controlling for several factors.

Design/methodology/approach

The study sample data cover 10 Arab countries over a 30-year period. Because of the existence of non-stationarity and cointegration, the authors use dynamic ordinary least squares and fully modified ordinary least squares models to perform regressions among the variables.

Findings

The statistical results reveal that technological innovation and financial development both negatively determine CO2, which implies that both factors ensure environmental quality in this region. A developed financial sector facilitates access to funds for technological innovation and thus enables the adoption of cleaner production technologies and renewable energy sources. Both factors reduce environmental degradation. In addition, advanced financial systems incentivize investment in ecofriendly projects and promote sustainable practices, fostering a conducive environment for improving environmental quality. The empirical analysis then reveals the pollution halo effect of foreign direct investment inflow.

Research limitations/implications

Based on the empirical findings, the authors recommend increasing investment in research and development activities and pay more attention to improvement of the financial sector. Both factors can enhance environmental sustainability in Arab countries.

Originality/value

This study provides robustness for prior analyses and adds to the literature by widening the coverage to include Arab countries.

Details

Review of Accounting and Finance, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1475-7702

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