Yue He, Zan Mo and Huijian Fu
Downward line extension is a valuable growth strategy that enables multiple products and services to meet diverse customer needs. However, downward extended products launched by…
Abstract
Purpose
Downward line extension is a valuable growth strategy that enables multiple products and services to meet diverse customer needs. However, downward extended products launched by high-status brands may be challenged by horizontal extended products launched by relatively low-status brands when these two types of products target similar consumers. This study aims to examine the impact of product type (horizontal extended versus downward extended) on consumers’ purchase intentions, the underlying mechanism and the moderating role of power distance belief.
Design/methodology/approach
Four scenario-based experiments were conducted to probe the research questions.
Findings
Consumers develop lower purchase intentions for downward (versus horizontal) extended products due to the reduction of perceived fit and self-congruity (Study 1). Beyond that, power distance belief moderates the impact of product type on consumers’ purchase intentions, as a low power distance belief reduces the negative effect of downward line extension (Studies 2a, 2b and 2c). Perceived fit and self-congruity mediate the interaction effect between product type and power distance belief on consumers’ purchase intentions (Study 2c).
Practical implications
This study provides marketing practitioners with guidance on implementing the strategy of downward line extension.
Originality/value
This study serves as a preliminary effort to compare consumers’ responses between downward and horizontal extended products, which deepens the understanding of downward line extension. It also contributes to the body of knowledge about line extension and power distance belief by demonstrating the moderating role of power distance belief in a line extension context.
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The Department of Homeland Security (DHS) states in 2018 that safeguarding “civil liberties is critical” to their official duties. The Office for Civil Rights and Civil Liberties…
Abstract
The Department of Homeland Security (DHS) states in 2018 that safeguarding “civil liberties is critical” to their official duties. The Office for Civil Rights and Civil Liberties within DHS, as its website explains,
reviews and assesses complaints from the public in areas such as: physical or other abuse; discrimination based on race, ethnicity, national origin, religion, gender, sexual orientation, or disability; inappropriate conditions of confinement; infringements of free speech; violation of right to due process … and any other civil rights or civil liberties violation related to a Department program or activity.
My chapter tracks the centrality of deportability in shaping the civil liberties and rights that DHS is tasked with enforcing. Over the course of the twentieth century, people on US soil saw an expanding list of civil liberties and civil rights. Important scholarship concentrates on the role of the courts, state and federal governments, advocacy groups, social movements, and foreign policy driving these constitutional and cultural changes. For instance, the scholarship illustrates that coming out of World War I, the US Supreme Court ruled that the First Amendment did not protect something the Justices labeled “irresponsible speech.” The Supreme Court soon changed course, opening up an era ever since of more robust First Amendment rights. What has not been undertaken in the literature is an examination of the relationship of deportability to the sweep of civil liberties and civil rights. Starting in the second decade of the twentieth century, federal immigration policymakers began multiplying types of immigration statuses. A century later, among many others, there is the H2A status for temporary low-wage workers, the H2B for skilled labor, and permanent residents with green cards. The deportability of each status constrains access to certain liberties and rights. Thus, in 2016, when people from the Office for Civil Rights and Civil Liberties within DHS act, they are not enforcing a uniform body of rights and liberties that applies equally to citizens and immigrants, or even within the large category of immigrants. Instead, they do so within a complicated matrix of liberties and rights attenuated by deportability, which has been shaped by the history of the twentieth century.
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Song Lin, Edward G. Rogoff, Check-Teck Foo and Xiaoyuan Liu
This empirical study aims to test the impact of four types of entrepreneurial context on the growth and success rates of new ventures in China and related the findings to the…
Abstract
Purpose
This empirical study aims to test the impact of four types of entrepreneurial context on the growth and success rates of new ventures in China and related the findings to the theory and practice of entrepreneurship dating back 2,500 years to ancient China.
Design/methodology/approach
After describing the business guidelines given by Fan Li, an entrepreneurial merchant selling Chinese medicines in ancient times, a conceptual framework was extracted as the basis for a discussion of the relationship between entrepreneurial context and entrepreneurial activity. Entrepreneurial context was conceptualized as being composed of family, social, business and institutional components. Five hypotheses about the influence of these different context variables on entrepreneurial activities were developed. From data compiled from the sampling of 239 business entrepreneurs in Beijing, a hierarchical regression was formed and the hypotheses tested.
Findings
The impact of entrepreneurial context on entrepreneurial activity can be divided into two layers, internal factors (e.g. family context) which are similar to “yin” (?) in the traditional Chinese philosophy while external factors (e.g. business, social and institutional contexts) were like “yang” (?). The two factors play different roles in entrepreneurial activities, while different contexts mediate and moderate each other in complex ways.
Research limitations/implications
Research limitations pertain to the size and locale of the sample. A larger sample that involved subjects from different regions would facilitate a wider understanding of the effects of entrepreneurial context upon the entrepreneurial process.
Originality/value
The theory of entrepreneurial context is in its beginning stages, and the paper completed a systematic study of entrepreneurial context through theoretical model building using large-sample empirical research. In addition, the paper is the first ever to relate the theory and practice of entrepreneurship back 2,500 years. Through a multi-research methodology, the study clearly shows the critical importance of integrating Chinese history into the development of management theory.
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Kyoungsik Na and Jisu Lee
The purpose of this paper is to explore the differences between collaborative and individual search techniques in a scenario-based task focussed on query behavior, cognitive load…
Abstract
Purpose
The purpose of this paper is to explore the differences between collaborative and individual search techniques in a scenario-based task focussed on query behavior, cognitive load, search time, and task type about the search.
Design/methodology/approach
To help understand the influences on searching for relevant information in pairs or individual contexts, the authors conducted an exploratory user study with 30 participants, using two search tasks completed in a controlled laboratory setting.
Findings
On the basis of the analysis, the authors found that collaborative search teams resulted in more queries, more diverse query terms, and more varied query results compared to those working individually. The study results indicated that the cognitive load imposed on the participants did not differ between a collaborative search and an individual search except for the component of performance on the NASA Task Load Index. The results further showed that the total search time was a significant difference on average between the two conditions (i.e. individual information search and collaborative information search) for the second task. And there were significant differences of the mean of total search time between the two tasks for the both conditions. The authors also found that there was no significant relationship between query behavior and the total cognitive load.
Originality/value
The findings from this study have implications for a better understanding of collaborative search interface design, searchers’ cognitive load, query behavior, and general collaborative information search.
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Daqing He, Dan Wu, Zhen Yue, Anna Fu and Kim Thien Vo
This paper aims to identify the opinions of undergraduate students on the importance of internet‐based information sources when they undertake academic tasks.
Abstract
Purpose
This paper aims to identify the opinions of undergraduate students on the importance of internet‐based information sources when they undertake academic tasks.
Design/methodology/approach
Based on a set of identified typical academic tasks for undergraduate students, three research questions were designed around the students' usage and views of information resources for completing these tasks. Web‐accessible questionnaires were used to collect data from participants in two universities in the USA and China, and the data were analyzed using quantitative methods, which included several statistic methods.
Findings
The results confirm that undergraduate students use different information resources for various academic tasks. In their tasks, online electronic resources including search engines are the most commonly used resources, particularly for complex academic tasks. Social networking sites are not used for the students' individual academic tasks, and traditional resources still play equal or more important roles in certain specific academic tasks. Students in collaborative tasks look for resources that make it easy to share documents. Participants from the two countries also exhibit interesting and important differences in their usage of information resources.
Originality/value
This study examines undergraduate students' usages and views of different information resources in their various academic tasks, and pays special attention to the impacts of being from their different countries. The study also considers both students' individual academic tasks and collaborative tasks. This study is an invaluable addition to the information seeking behaviour literature.
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Jia Tina Du, Abu Shamim Mohammad Arif and Preben Hansen
Collaborative information search (CIS) is a growing and significant research area. Query formulation and reformulation is an important search strategy in information search…
Abstract
Purpose
Collaborative information search (CIS) is a growing and significant research area. Query formulation and reformulation is an important search strategy in information search. However, limited research has investigated query behavior during CIS. The purpose of this paper is to characterize collaborative query reformulation (CQR) by exploring the sources of collaborative query (CQ) terms and the types and patterns of CQR in the context of tourism information search.
Design/methodology/approach
An empirical study was designed to investigate search query reformulation as tourists performed CIS on a devised interface. A total of 36 participants (in 18 pairs) took part in the study; data were documented in pre- and post-search questionnaires, search logs and chat logs.
Findings
The findings show that participants intermixed individual search and collaborative search during CIS. Participants constructed CQ terms mainly by selecting terms from individual search queries and discussion chat logs. Eight types of CQR were identified, with specialization (82 percent) accounting for the most used search tactics. At most times, participants were found to add terms to the previous query. Findings demonstrated 27 specific CQR patterns; in excess of two-third participants (69 percent) took only one move to reformulate CQ by adding terms, or replacing/using new words.
Practical implications
The results of this research can be used to inform the design of search systems supporting collaborative querying in CIS.
Originality/value
This study is highlighting an important research direction of CQ reformulation in collaborative search while previous studies of the topic are limited, comparing to the vast body of work on query reformulation in individual information search using regular search systems.
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Michael C.H. Quek and Seow Eng Ong
There is currently no real estate investment trust (REIT) listed in China. As of date, only two REITs – GZI REIT of Hong Kong and CapitaRetail China Trust (CRCT) of Singapore �…
Abstract
Purpose
There is currently no real estate investment trust (REIT) listed in China. As of date, only two REITs – GZI REIT of Hong Kong and CapitaRetail China Trust (CRCT) of Singapore – have securitised Chinese property assets. The purpose of this paper is to examine the driving forces and the obstacles surrounding China REITs, and evaluate REIT securitisation as an exit strategy for Chinese properties.
Design/methodology/approach
The paper analyses the performance of the two cross‐border REITs and investigates whether REITs holding Chinese assets outperform other listed REITs.
Research limitations/implications
CRCT outperforms GZI REIT as well as some of the other Singapore REITs, while GZI REIT ranked second lowest in terms of price performance when compared to other Hong Kong REITs. The limited history of CRCT suggests that when a well‐structured REIT holding Chinese assets can perform very well. We also infer that performance is closely linked to portfolio composition and diversification, growth story and originator reputation.
Originality/value
The study shows that there is indeed a strong local demand for China REITs, and that REITs can provide an alternative source of real estate financing for Chinese developers and promote a better regulated Chinese real estate market.
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The discontinuous Galerkin finite element method (DGFEM) is very suited for realizing high order resolution approximations on unstructured grids for calculating the hyperbolic…
Abstract
Purpose
The discontinuous Galerkin finite element method (DGFEM) is very suited for realizing high order resolution approximations on unstructured grids for calculating the hyperbolic conservation law. However, it requires a significant amount of computing resources. Therefore, this paper aims to investigate how to solve the Euler equations in parallel systems and improve the parallel performance.
Design/methodology/approach
Discontinuous Galerkin discretization is used for the compressible inviscid Euler equations. The multi-level domain decomposition strategy was used to deal with the computational grids and ensure the calculation load balancing. The total variation diminishing (TVD) Runge–Kutta (RK) scheme coupled with the multigrid strategy was employed to further improve parallel efficiency. Moreover, the Newton Block Gauss–Seidel (GS) method was adopted to accelerate convergence and improve the iteration efficiency.
Findings
Numerical experiments were implemented for the compressible inviscid flow problems around NACA0012 airfoil, over M6 wing and DLR-F6 configuration. The parallel acceleration is near to a linear convergence. The results indicate that the present parallel algorithm can reduce computational time significantly and allocate memory reasonably, which has high parallel efficiency and speedup, and it is well-suited to large-scale scientific computational problems on multiple instruction stream multiple data stream model.
Originality/value
The parallel DGFEM coupled with TVD RK and the Newton Block GS methods was presented for hyperbolic conservation law on unstructured meshes.
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The proposed model can emphasize the priority of new information and can extract messages from the first pair of original data. The comparison results show that the proposed model…
Abstract
Purpose
The proposed model can emphasize the priority of new information and can extract messages from the first pair of original data. The comparison results show that the proposed model can improve the traditional grey model.
Design/methodology/approach
The grey multivariate model with fractional Hausdorff derivative is firstly put forward to enhance the forecasting accuracy of traditional grey model.
Findings
The proposed model is used to predict the air quality composite index (AQCI) in ten cities respectively.
Originality/value
The effect of population density on AQCI in cities with poor air quality is not as significant as that of the cities with better air quality.