Search results

1 – 10 of 12
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 1 April 2001

Allan K.K. Chan and Yue‐Yuan Huang

Reports a study of 1,304 Chinese brand names of ten types of products in China. These brand names are content analyzed following a linguistic approach which the authors developed…

5384

Abstract

Reports a study of 1,304 Chinese brand names of ten types of products in China. These brand names are content analyzed following a linguistic approach which the authors developed from their earlier studies. The ten types of brand names are presented in three broad categories representing the three different developing stages of the consumer product industry in China: brands of traditional products (illustrated by matches and spirits), brands of traditional products with current development (illustrated by bicycles, shoes, and toothpastes), and brands of new and modern products (illustrated by cosmetics, soft drinks, washing machines, refrigerators and TV sets). The conclusion drawn from the analysis is that one of the variables in determining how linguistic principles are being applied to Chinese brand naming is the respective stages of development of such products in the context of the Chinese market economy.

Details

Journal of Product & Brand Management, vol. 10 no. 2
Type: Research Article
ISSN: 1061-0421

Keywords

Access Restricted. View access options
Article
Publication date: 1 September 2001

Allan K.K. Chan and Yue‐Yuan Huang

This is the third of a series of studies on Chinese brand naming using content analysis from a linguistic perspective. The first study generalized the principles guiding Chinese…

3341

Abstract

This is the third of a series of studies on Chinese brand naming using content analysis from a linguistic perspective. The first study generalized the principles guiding Chinese brands in terms of syllable pattern, tone pattern, compounding structure and semantic preference. The second looked at specific branding rules, focusing on two entirely different products: cosmetic products and bicycles. The present study, following the same linguistic framework of analysis, analyzes three groups of closely related products: spirits, beers, soft drinks, to see how these brands are creatively and distinctively constructed. Finds that the brand naming patterns of the three drinks are basically in agreement with the general Chinese branding principles, and the differences among them directly reflect the development, the consumer markets and characteristics of each product.

Details

Marketing Intelligence & Planning, vol. 19 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

Access Restricted. View access options
Article
Publication date: 1 September 1997

Allan K.K. Chan and Yue Yuan Huang

Brand names contribute to product success. Studies on brand naming have been mainly conducted in western countries with western European languages and few researchers have focused…

4093

Abstract

Brand names contribute to product success. Studies on brand naming have been mainly conducted in western countries with western European languages and few researchers have focused on how cultural and linguistic diversity is related to brand naming. Attempts to fill the gap by investigating the linguistic content of brand names in the People’s Republic of China. Analyses over 500 brand names of Chinese award‐winning products. Generalizes the characteristics of Chinese brand naming and identifies the preferred syllabic, tonic, semantic and morphological structures. Aims to provide guidance to local marketers to generate a good Chinese brand name in their culture and international marketers to properly localize an international brand in Chinese words in order to enhance business success in the Chinese market.

Details

Marketing Intelligence & Planning, vol. 15 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

Access Restricted. View access options
Article
Publication date: 1 April 2003

Terrence H. Witkowski, Yulong Ma and Dan Zheng

This research measured and compared the brand identity of Kentucky Fried Chicken (KFC) in China and the United States. Brand identity was defined as the customer impressions of…

15104

Abstract

This research measured and compared the brand identity of Kentucky Fried Chicken (KFC) in China and the United States. Brand identity was defined as the customer impressions of four different KFC identity elements – properties, products, presentations, and publications. A survey of young consumers in the two countries (n = 795), showed that the Chinese respondents were more apt to eat within KFC restaurants, and spend more time doing so, than the Americans. The Chinese also had much more positive impressions of KFC than their US counterparts. Brand identity impressions were correlated with overall customer satisfaction and with future patronage intentions for both groups, but much more so for the Americans. These findings support a model where differences in cultural frames of reference lead consumers to actively localize the brand identity of this nominally globalized product.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 15 no. 1/2
Type: Research Article
ISSN: 1355-5855

Keywords

Access Restricted. View access options
Book part
Publication date: 2 December 2016

Wei Huang, Jingjing Weng and Ying-Che Hsieh

The missing employee voice has become a salient topic in China. This paper aims to document the newest developments relating to the topic by reviewing the recent literature on…

Abstract

The missing employee voice has become a salient topic in China. This paper aims to document the newest developments relating to the topic by reviewing the recent literature on employment relations and employee voice. The findings of this paper suggest that the purposes of and channels for the employee voice in China have been undergoing significant changes. Different stakeholder groups have approached the issue. ‘Democratic management’ in China, the country’s home-grown concept of employee voice, has been resurrected to encourage more effective employee representation. Apart from this top-down influence from the government and All-China Federation of Trade Unions, this paper also identifies the bottom-up approach driven by the workers, and the external influence from the global corporate social responsibility campaign and nongovernmental labour organizations. Based on the review of the newest developments in workplace democracy and the employee voice in China, this paper proposes a stakeholder framework incorporating these developments. The authors also suggest some directions for future research.

Details

Employee Voice in Emerging Economies
Type: Book
ISBN: 978-1-78635-240-8

Keywords

Access Restricted. View access options
Article
Publication date: 9 September 2021

Yue Yuan, Kuanhai Deng, Jiangjiang Zhang, Wenguang Zeng, Xiangwei Kong and Yuanhua Lin

This study aims to provide a theoretical basis to evaluate the suitability and integrity of corrosion pipes.

197

Abstract

Purpose

This study aims to provide a theoretical basis to evaluate the suitability and integrity of corrosion pipes.

Design/methodology/approach

The three-dimensional models of the P110S oil pipe with local corrosion damage, general corrosion damage, pitting corrosion damage are established based on the API 579 standard using the nonlinear finite element analysis method for parametric research.

Findings

The reliability of the model is verified based on the experimental data from the existing literature. The effects of the oil pipe’s size and the corrosion damage’s type on the residual internal pressure strength are simulated and obtained. What’s more, a basic method for predicting the remaining life of corrosion damaged pipes is proposed.

Originality/value

The authors evaluated the residual strength of various corroded tubing, compared the tubing with different corrosion types and proposed a basic method for predicting the remaining life of the corroded tubing from the corrosion depth.

Access Restricted. View access options
Article
Publication date: 24 May 2018

Ming Kong and Yue Yuan

Based on the emerging stream of research in moral psychology and behavioral ethics which shows that accessibility of moral constructs influences ethical decisions, judgments, and…

774

Abstract

Purpose

Based on the emerging stream of research in moral psychology and behavioral ethics which shows that accessibility of moral constructs influences ethical decisions, judgments, and behaviors, perceived deviance tolerance (PDT) is defined as “leaders’ tolerance of deviance perceived by employees.” The purpose of this paper is to propose and empirically test a theoretical model that explains how and why PDT influences employees’ moral psychology and behaviors in interpersonal contexts.

Design/methodology/approach

The study takes 298 leaders and 429 employees from 16 large Chinese enterprises as samples.

Findings

Results across two studies provide consistent support for the proposed model and advance our understanding about how employees’ perception of leaders’ deviance tolerance influences their negative and positive behaviors.

Originality/value

Thus, findings of this research contribute to knowledge on the interpersonal effects of cognition in employees’ behaviors and enrich the application of social control theory.

Details

Management Decision, vol. 56 no. 9
Type: Research Article
ISSN: 0025-1747

Keywords

Access Restricted. View access options
Article
Publication date: 18 January 2021

Haiyan Kong, Yue Yuan, Yehuda Baruch, Naipeng Bu, Xinyu Jiang and Kangping Wang

The prevalence of artificial intelligence (AI) has considerably affected management and society. This paper aims to explore its potential impact on hospitality industry employees…

13618

Abstract

Purpose

The prevalence of artificial intelligence (AI) has considerably affected management and society. This paper aims to explore its potential impact on hospitality industry employees, bringing enlightenment to both employees and managers.

Design/methodology/approach

Data were collected from a survey of 432 employees who worked in full-service hotels in China. Structural equation modeling (SEM) was used to analyze the data.

Findings

Results presented a positive relationship between AI awareness and job burnout. No significant direct relationship was found between AI awareness and career competencies. Organizational commitment mediated the relationship between AI awareness and career competencies, as well as the relationship between AI awareness and job burnout.

Research limitations/implications

This study contributes to human resource management in the hospitality industry to theoretical and practical aspects. Theoretically, it enriched both career theory and fit theory. Practically, this study reminds managers to pay attention to the adverse effect of AI on human capital. It also enlightens the manager to think of the positive effects that AI may bring. Managers should provide proper support to overcome AI’s threat to human resources.

Practical implications

Practically, this study reminds managers to pay attention to the adverse effect of AI on human capital. It also enlightens the manager to think of the positive effects that AI may bring. Managers should provide proper support to overcome AI’s threat to human resources.

Originality/value

The study aims to analyze the impact of AI from a career perspective. It provided theoretical support and evidence for hotel managers for the effects of AI awareness on hotel employees. The study conveys a potential topic of concern that the hospitality industry may face in the future.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 2
Type: Research Article
ISSN: 0959-6119

Keywords

Access Restricted. View access options
Article
Publication date: 22 December 2022

Yue Yuan, Zhiming Wu and Qi Zhang

Although idea implementation is a praised useful resource, the psychological and behavioral costs that employees may pay for idea implementation are rarely discussed. This study…

263

Abstract

Purpose

Although idea implementation is a praised useful resource, the psychological and behavioral costs that employees may pay for idea implementation are rarely discussed. This study aims to examine the buffer effect of intrinsic interest on dark side of idea implementation.

Design/methodology/approach

Based on the conservation of resources theory, this study tested hypotheses with a multi-wave survey study of four information technology companies in China.

Findings

First, idea implementation increased emotional exhaustion. Second, emotional exhaustion mediated the relationship between employee idea implementation and negative workplace gossip about a leader. Third, intrinsic interest negatively moderated the relationship between idea implementation and emotional exhaustion. Fourth, idea implementation increased workplace negative gossip about a leader as a result of increased emotional exhaustion when intrinsic interest was low.

Originality/value

These findings are conducive to further understanding of the psychological mechanism and boundary condition of the negative impact of idea implementation. It provides practical guidance for buffering the dark side of idea implementation and effectively controlling the workplace negative gossip in the workplace.

Details

Nankai Business Review International, vol. 15 no. 1
Type: Research Article
ISSN: 2040-8749

Keywords

Access Restricted. View access options
Article
Publication date: 23 December 2015

Yue Yuan, Yanheng Li and Jingsen Fan

In this paper, the geochemical characteristics of the trace elements of the No. 6 coal seam from Tanggongta mine, Jungar Coalfield, were studied using the methods of an…

59

Abstract

In this paper, the geochemical characteristics of the trace elements of the No. 6 coal seam from Tanggongta mine, Jungar Coalfield, were studied using the methods of an energydispersive X-ray spectrometer (SEM-EDX) analysis, X-ray powder diffraction (XRD), inductively coupled plasma mass spectrometry (ICP-MS) and X-ray fluorescence spectrometric (XRF) techniques. The content of sulfur ranges from 0.09% to 2.83% (1.09% on average). The ash is from 11.70% to 31.47% (20.72% on average), and the moisture is from 2.72% to 6.82% (4.72% on average). The main minerals are kaolinite, carbonate minerals and pyrite. Compared with the average values of Chinese coal, the contents of Ga, Cd, Tl, Li, Sr, and Ag are high. Compared with the values of world coal, Li and Sr are found at high levels. The distribution mode of the REE shows that LREE is concentrated, but HREE is relatively low. The Yinshan Oldland should be the most likely source of the coal’s Li. The bauxite of the Benxi formation could be another source of the coal’s Li in the NE Jungar Coalfield.

Details

World Journal of Engineering, vol. 12 no. 6
Type: Research Article
ISSN: 1708-5284

Keywords

1 – 10 of 12
Per page
102050