Qiang Yang, Yuanjian Zhou, Yushi Jiang and Jiale Huo
This study aims to explore whether creativity can overcome banner blindness in the viewing of web pages and demonstrate how visual saliency and banner-page congruity constitute…
Abstract
Purpose
This study aims to explore whether creativity can overcome banner blindness in the viewing of web pages and demonstrate how visual saliency and banner-page congruity constitute the boundary conditions for creativity to improve memory for banner ads.
Design/methodology/approach
Three studies were conducted to understand the influence of advertising creativity and banner blindness on recognition of banner ads, which were assessed using questionnaires and bias adjustment. The roles of online user tasks (goal-directed vs free-viewing), visual saliency (high vs low) and banner-page congruity (congruent vs incongruent) were considered.
Findings
The findings suggest that creativity alone is not sufficient to overcome the banner blindness phenomenon. Specifically, in goal-directed tasks, the effect of creativity on recognition of banner ads is dependent on banner ads’ visual saliency and banner-page congruity. Creative banners are high on visual saliency, and banner-page congruity yields higher recognition rates.
Practical implications
Creativity matters for attracting consumer attention. And in a web page context, where banner blindness prevails, the design of banners becomes even more important in this respect. Given the prominence of banners in online marketing, it is also necessary to tap the potential of creativity of banner ads.
Originality/value
First, focusing on how creativity influences memory for banner ads across distinct online user tasks not just provides promising theoretical insight on the tackling of banner blindness but also enriches research on advertising creativity. Second, contrary to the popular belief of extant literature, the findings suggest that, in a web page context, improvement in memory for banner ads via creativity is subject to certain boundary conditions. Third, a computational neuroscience software program was used in this study to assess the visual saliency of banner ads, whereas signal detection theory was used for adjustment of recognition scores. This interdisciplinary examination combining the two perspectives sheds new light on online advertising research.
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Li Xuemei, Yun Cao, Junjie Wang, Yaoguo Dang and Yin Kedong
Research on grey systems is becoming more sophisticated, and grey relational and prediction analyses are receiving close review worldwide. Particularly, the application of grey…
Abstract
Purpose
Research on grey systems is becoming more sophisticated, and grey relational and prediction analyses are receiving close review worldwide. Particularly, the application of grey systems in marine economics is gaining importance. The purpose of this paper is to summarize and review literature on grey models, providing new directions in their application in the marine economy.
Design/methodology/approach
This paper organized seminal studies on grey systems published by Chinese core journal database – CNKI, Web of Science and Elsevier from 1982 to 2018. After searching the aforementioned database for the said duration, the authors used the CiteSpace visualization tools to analyze them.
Findings
The authors sorted the studies according to their countries/regions, institutions, keywords and categories using the CiteSpace tool; analyzed current research characteristics on grey models; and discussed their possible applications in marine businesses, economy, scientific research and education, marine environment and disasters. Finally, the authors pointed out the development trend of grey models.
Originality/value
Although researches are combining grey theory with fractals, neural networks, fuzzy theory and other methods, the applications, in terms of scope, have still not met the demand. With the increasingly in-depth research in marine economics and management, international marine economic research has entered a new period of development. Grey theory will certainly attract scholars’ attention, and its role in marine economy and management will gain considerable significance.
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Haidi Zhou, Qiang Wang, Lixu Li, Thompson S.H. Teo and Shuili Yang
Leveraging the benefits of supply chain digitalization is a big challenge for many firms. To address this issue, this study aims to use information processing theory to explore…
Abstract
Purpose
Leveraging the benefits of supply chain digitalization is a big challenge for many firms. To address this issue, this study aims to use information processing theory to explore the mechanisms between supply chain digitalization and supply chain performance.
Design/methodology/approach
Based on survey data from 223 Chinese companies, the authors tested the moderated mediation model using the Process program in SPSS.
Findings
The empirical results reveal that supply chain traceability and supply chain agility partially mediate the supply chain digitalization–supply chain performance relationship. More interestingly, the above significant mediation effects show differences across industries. In particular, manufacturing firms rely more on supply chain traceability, whereas supply chain agility contributes more to service firms. Lastly, supply chain dynamism is a significant moderator that enhances the mediation effect of supply chain traceability in the supply chain digitalization–supply chain performance relationship.
Originality/value
This study offers new insights into the growing literature on supply chain digitalization by proposing a new moderated mediation model that demonstrates the relative importance of different mediators. The findings also help managers boost their supply chain performance in the digital era.
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Lucas Ramos Camargo, Susana Carla Farias Pereira and Marcia Regina Santiago Scarpin
The aim of this study is to identify and analyse the main strategic differences between fast and ultra-fast fashion supply chain management.
Abstract
Purpose
The aim of this study is to identify and analyse the main strategic differences between fast and ultra-fast fashion supply chain management.
Design/methodology/approach
This study uses a qualitative approach, using document analysis and in-depth interviews with industry specialists.
Findings
Ultra-fast fashion differs from fast in the following supply chain strategies: avoids any excess inventory, focuses on local manufacturing, on-demand production, and shorter lead times from a few days to a week with a combination of agile, lean, responsive supply chain strategies.
Research limitations/implications
The limitations of this research are due to the cut-off period and the use of a restricted sample. As implications, technological capabilities are underexplored in the fashion industry. Although important to the traditional and fast fashion industry, technology is viewed as a tool and not as a capability that can generate competitive advantage. This paper addresses technology as capabilities to make ultra-fast fashion retailers more competitive.
Practical implications
Ultra-fast fashion could potentially impact current fast fashion retailers to partially move their business model and operations towards an ultra-fast approach. Fast fashion retailers desiring to speed up their production processes launch more weekly collections to cater to consumers who are more fashion-conscious.
Originality/value
There is a rapid emergence of new start-ups that are calling themselves ultra-fast. Newcomers wanting to adopt this new segment’s business model, develop technological capabilities to meet the challenges of this supercompetitive market.
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The assumption that the family migrates as a unit downplays migrants’ circularity. This chapter focuses on China's rural–urban labor migrants that travel back and forth between…
Abstract
The assumption that the family migrates as a unit downplays migrants’ circularity. This chapter focuses on China's rural–urban labor migrants that travel back and forth between the sites of work and home community and between places of work. I argue that migrants and their households pursue work flexibility in order to obtain the best of the urban and rural worlds, by gaining earnings from urban work and at the same time maintaining social and economic security in the countryside. Work flexibility demands flexibility in household organization, in the form of division of labor and collaboration between genders, generations, and households. Based on a study in Sichuan, I examine household biographies and narratives to identify migrants’ work and household strategies.
Migrants change jobs frequently, switch from one type of work to another and one location to another readily, and often return to the home village for months or even years before pursuing migrant work again. Not only are migrants ready to split the household between the city and the countryside, but also they frequently change from one form of division of labor to another. The inside–outside model, where the wife stays in the village and the husband does migrant work, used to be the dominant arrangement. Over time, the outside–outside model, where both the husband and wife migrate to work and leave behind other family members, is increasingly popular. This is facilitated by intergenerational and interhousehold division of labor in the form of assistance by the extended family. Intergenerational division of labor takes place when the second generation is replacing the parents in migrant work. This research's findings support the notion that rural–urban migrants are fast becoming a hybrid segment of Chinese society, playing dual roles of farmers and urban workers and straddling the peasant and urban worlds.