Hsin-Yi Shih, Yu-Tuan Chou and Shao-Yi Hsia
Recently, the acoustic characteristics of indoor spaces have been perceived to be more important due to the economic development needs of societies. At the same time, container…
Abstract
Purpose
Recently, the acoustic characteristics of indoor spaces have been perceived to be more important due to the economic development needs of societies. At the same time, container houses have gradually become more widely used in many applications because of their sustainability and ease of use. In spite of their convenience, these container units still need to foster pleasant and quiet sound environments. The paper aims to discuss these issues.
Design/methodology/approach
In this paper, commercial software, designed by Ecotect Analysis, has been used to evaluate the sound characteristics of container houses. As a result, the decorated materials in such a small indoor space have been redesigned for the acoustic comfort of users based on the optimal reverberation time (RT). First, a three-dimensional model of the container house was constructed using the software’s default tools. Then, the indoor acoustic characteristics of various design conditions were obtained from the simulation process undertaken.
Findings
By comparing the experimental and simulation results, excellent agreement was observed which verified the feasibility of the software. The original container house experienced an RT distribution of 140-315 ms. After selecting a suitable interior design material, its RT distribution was measured at 160-680 ms.
Originality/value
Following the design process described, spatial designers can assess the indoor acoustic characteristics at the concept design stage and ensure that a decent acoustic comfort environment is derived in their building designs. Meanwhile, such modifications should improve the quality of living for residents of container houses and construction cost reductions might be implemented.
Details
Keywords
Hsuan-Yi Chou and Tuan-Yu Wang
The purpose of this paper is to investigate the effects of brand strategies and spokesperson expertise on consumer responses to hypermarket private-label products by combining…
Abstract
Purpose
The purpose of this paper is to investigate the effects of brand strategies and spokesperson expertise on consumer responses to hypermarket private-label products by combining concepts from consumer attitude change, resistance to persuasion and construal level theory (CLT).
Design/methodology/approach
Two experiments were conducted to test the propositions.
Findings
Consumers perceived the low-price (low-quality) characteristic of private-label products as a high-level (low-level) construal consideration when forming purchase decisions. Product relevance negatively affected consumers’ perceived product distance. Compared with store brands, separate brands enhanced consumer product attitudes and purchase intentions. Brand strategies and product distance affected consumer message-processing mindset (i.e. resistant to persuasion or open to persuasion) when processing advertisements, ultimately moderating the effect of spokesperson expertise.
Practical implications
The findings are useful for hypermarkets seeking to implement brand strategies and select spokespersons for private-label products. Additionally, the findings show that advertisers should design advertising elements to match consumers’ construal approaches to product-related information.
Originality/value
This study contrasts two common hypermarket brand strategies, identifies the construal levels corresponding to the dual roles of private-label products and expands CLT dimensions. Additionally, the results bridge two research approaches (persuasion and resistance to persuasion) and demonstrate the pivotal influence of brand strategies. The findings also advance understanding of the effects of spokesperson expertise and contribute to resistance theory by showing how to effectively reduce attitude certainty after resistance to persuasion.