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This research paper aims to illustrate that the new product communication effects of mental simulation (process-vs. outcome-focused) might depend on product attributes (typicality and benefits). Communication effects include ad attitudes and product attitudes in this study.

One 2 (mental simulation: process-focused vs. outcome-focused) x 2 (attribute typicality: high vs. low) x 2 (attribute benefits: hedonic vs. utilitarian) between-subjects experiment design was conducted. SPSS was used to do data analysis.

This article reveals that high (low) typicality of new attributes causes a process-focused (outcome-focused) simulation to lead to better consumer attitudes (i.e. ad attitude and product attitude). In addition, for a new hedonic attribute, a low typical attribute induces better consumer attitudes. Furthermore, there are interaction among mental simulation, product attribute typicality and benefits. These findings have important implications for academic developments and marketing management.

Compared with previous studies, this study is unique in several ways. First, enterprises often develop new products by introducing new product attributes (i.e. new features). Product attribute typicality is an interesting issue for new product design and communication. This research illustrates that the marketing communication effects of attribute typicality depends on attribute benefits and mental simulation. Second, the current research finds the new product attribute benefit (i.e. hedonic/utilitarian) play an important role and moderates the effects of mental simulation on consumer attitudes.

The purpose of this paper is to investigate the influence of mentoring functions on expatriate voice in multinational enterprises and whether job security plays a mediating role in this relationship.

In total, 300 questionnaires were distributed in this study. Of the 173 responses received, 8 invalid questionnaires were excluded and 165 valid questionnaires were analysed. The effective questionnaire recovery rate was 55.00%.

The results revealed that the stronger the psychosocial support function, the role modelling function and the career development provided by the mentor, the more would be the expatriate voice behaviour. Furthermore, the psychological support, role model characteristics and career development guidance affect the expatriate voice behaviour through the mediation of job security.

Few studies have focussed on the influence of expatriate mentoring functions and job security on expatriate voice. Furthermore, whether the mentoring function affects the job security of expatriates is unknown. The objective of this study is to fill this gap in the literature.

With a lack of research conducted in an Asian context for teaching difficult knowledge, this study utilized the term “teacher agency” to explore how teachers access their agency to teach difficult knowledge in Taiwan (e.g. White Terror and the conflict with the PRC). Using a case study design, this study documents how six social studies teachers access their agency for teaching difficult knowledge, then explores how these teachers have been influenced by or resisted the unique contextual factors in Asia.

Given that teaching difficult knowledge is in itself necessarily a contentious task, the following research question guided my study: How do teachers in Taiwan encounter difficult knowledge? Two subsidiary questions frame my inquiry: (1) How do teachers in Taiwan enact their professional agency to teach difficult knowledge? (2) What contextual and individual factors have teachers been impacted by and resisted in order to teach difficult knowledge? My study sought to gain an understanding of history teachers’ agency and difficult knowledge teaching in two public senior high schools in Taiwan. The case study framework allowed for the examination of contemporary phenomena by employing a variety of evidence, including documents, artifacts and narrative interviews (Yin, 1994).

Utilizing two concepts— difficult knowledge and teacher’s agency— the findings illuminate the fact that teachers enact their professional agency to teach difficult knowledge by using unofficial documents, integrating alternative resources and building dialogue with students. In addition, another finding shows that contextual and individual factors formulate teachers’ professional agency to teach difficult knowledge. Lastly, this study reflects the fact that social/historical trauma and collective memory are part of difficult knowledge but also serve as contextual factors impacting teachers’ agency.

Disadvantages of this method during the interviews include the self-consciousness of participants, which could affect her/his own willingness to share or discuss issues.

This study provides opportunities for people to understand conflicts, difficulties and injustice many teachers in different national contexts are facing now. In addition, I hope this study could provide the chance to reflect on its situation in each country and give references to other readers and teachers.

This study reflects the difficulties many teachers are facing but also challenges the assumption that teachers do not often enact their agency for teaching difficult knowledge in places like Taiwan. In addition, this study illustrates the fact that teachers’ agency has been impacted by individual factors and contextual factors. However, teachers can resist contextual factors by creating more space and creativity for their students to learn about difficult knowledge. Most importantly, this study reflects the fact that teachers have been influenced by contextual factors, and these contextual factors are the concepts of difficult knowledge that teachers have crystalized to create different representations about that difficult knowledge. Lastly, because this study explores teachers’ history teaching of difficult knowledge in Taiwan, this study provides opportunities for people to understand conflicts, difficulties and injustice which Taiwan has been facing now. Fortunately, I hope this study could provide the chance to reflect on its situation in each country and give references to other readers and teachers.

This study explored whether two Big Five traits – conscientiousness and emotional stability – jointly moderate the positive effects of perceived organizational support (POS) on employee commitment and job performance. Drawing on organizational support theory and a self-regulation perspective, we proposed that employees high on both traits will more effectively leverage POS to enhance both their commitment and their performance.

Data were collected from 141 employees in a multinational transportation security firm. Employees completed measures assessing their POS, personality and affective commitment. Supervisors provided ratings of employees' job performance.

Results indicated that POS exerts a stronger influence on both employee commitment and performance when workers are high on conscientiousness and emotional stability. Moreover, POS was only found to be significantly associated with job performance when employees were high on both traits.

These results suggest that personality traits play an integral role in influencing workers' perceptions of, and responses to, POS. Specifically, employees who demonstrate a stronger task focus and self-regulation capabilities appear to respond more favorably to POS.

These findings reinforce the value of implementing HR practices that convey support for employees but also highlight the importance of attracting and retaining employees who are conscientious and emotional stable in order to fully realize the benefits of these practices.

Recent evidence indicates that the relationship between POS and employee performance is tenuous. Our results are consistent with a contingency perspective on POS and signal that this may be partly owing to the `influence of individual differences, such as personality traits, in moderating the effects of POS.

This study examines the role of user psychological empowerment (PE) as a specific type of PE in the context of using health information systems (HIS) and incorporates the contribution of autonomous motivation and knowledge sharing intention (KSI) to the resolution of the key dynamics of interpersonal knowledge sharing behavior (KSB) in healthcare organizations.

For the data analysis, survey data were collected from 350 employees at three large teaching hospitals in Taiwan. In this study, the partial least squares technique was used with SmartPLS 3.3 software to validate the research model.

User PE had significant positive effects on autonomous motivation, KSI and KSB. Additionally, autonomous motivation positively affected KSB directly and indirectly via KSI.

Insights into motivation (e.g. user PE and autonomous motivation) play a key role in driving KSI and lead to effective KSB, which aids managers in tailoring their efforts to foster knowledge dissemination and enhance organizational performance.

While finding ways to encourage employees to share knowledge with one another in an organization is an important task, there exists a lack of understanding as to how this task can be accomplished in the context of healthcare organizations. This study is the first to specifically address this issue from a perspective integrating PE and self-determination theory while also incorporating the HIS context with population-specific measures (healthcare organizations) to expand the application of empowerment theory to the information system domain.

Internet celebrities have become key resources for consumers making purchase decisions. An increasing number of internet celebrities have begun to exert their influence by creating self-branded products. This study aims to examine the antecedents of consumer attitudes and purchase intentions towards internet celebrity self-brands by integrating cognitive consistency theory, cue utilisation theory and the literature on brand authenticity and celebrity involvement.

Two sub-samples of different social media brand communities were collected via online surveys of consumers with experience purchasing targeted internet celebrity self-brands. Partial least squares structural equation modelling (PLS-SEM) was used to analyse the data.

The results of the two sub-samples provide convergent evidence that brand–consumer congruence, brand authenticity and internet celebrity involvement have positive correlations with consumer attitudes towards internet celebrity self-brands, which then positively correlate with purchase intentions in both psychological (Sub-sample 1) and social (Sub-sample 2) brand communities.

To the best of the authors’ knowledge, this research is the first to develop a comprehensive model of consumers’ attitudes towards internet celebrity self-brands, which predict purchase intentions. The model is empirically tested in different social media brand communities, and the convergent results show the power of the proposed model. Internet celebrity involvement is proposed as a key driver of brand attitudes, which has received little attention. We conceptualise internet celebrity involvement and develop a scale to measure it. Based on the findings, we propose strategies to improve the marketing effectiveness of internet celebrity self-brands.

Against the background of actively promoting the reform of mixed ownership in China, this study regards government ownership in private sector enterprises (PSEs) as an important political connection mechanism and examines private holding listed companies in high-polluting industries that sold China A-shares from 2012 to 2019.

Using regression models such as Tobit and negative binomial estimation, the research empirically examines the impact of government ownership in PSEs on the corporate fulfillment of their environmental responsibilities.

Government ownership can effectively promote PSEs to fulfill their environmental responsibilities. Government ownership, as a corporate-level political connection mechanism, enables the government to provide firms with more environmental protection subsidies and environmental tax incentives, encouraging firms to fulfill their environmental responsibilities. When considering the policy risks faced by PSEs, government ownership effectively reduces the impact of policy uncertainty on firms’ fulfillment of environmental responsibilities. Additionally, verifying the economic development level of the city in which the firm is located makes the positive impact of government ownership on fulfillment of environmental responsibilities of PSEs in regions with lower economic development levels more significant.

Unlike existing studies that generally use the personal political identity of entrepreneurs to measure the political connections of PSEs, this study regards government ownership in PSEs as an important political connection mechanism. It provides a useful reference for China to formulate environmental protection policies for PSEs.

With China’s economic growth slowing down and the growth rate of fiscal revenue decreasing, the pressure on local government debts is further increasing. Under this background, it is of great significance to clarify the relation between local government debts and China’s economic growth in order to give full play to the positive role of local debts in stabling growth. The paper aims to discuss this issue.

Therefore, this paper explores the impact of Chinese local government debt on economic growth from theoretical and empirical aspects, respectively, and compares the regional differences between different debts and economic growth dynamics.

In the theoretical model part, this paper constructs a three-sector dynamic game model, under the two circumstances of whether local government is subject to debt constraints, and examines the relation between local government debt and economic growth and other variables through numerical simulation. Research shows that when the government is not constrained by debt, there is an inverted “U” relation between government debt and economic growth. When the government is constrained by debt, the economic growth rate gradually decreases as the government debt increases.

In the theoretical analysis part, this paper tries to estimate the amount of local debts under different calibers and examines the impact of different types of local government debts on China’s economic growth and their regional differences. The results show that excessive accumulation of government hidden debts in the eastern region is not conducive to economic growth, while explicit debts in the central and western regions significantly contribute to local economic growth. The results of empirical analysis are basically consistent with the predictions of the theoretical model.

Drawing on principles of social exchange and equity theory, the purpose of this paper is to examine the relationship between employee reports of leader-member exchange (LMX) and two types of organizational citizenship behavior (OCB): affiliative and change-oriented OCB. Further, equity sensitivity, a dispositional variable reflecting one’s tendency to “give” or “take” in their interpersonal interactions, was tested as a moderator of these effects.

Data were collected from a sample of 240 manufacturing employees in China and their respective supervisors. Multilevel analyses were conducted to test the hypothesized effects.

LMX was found to be positively associated with affiliative, but not change-oriented OCB. Equity sensitivity moderated these relationships, such that LMX was positively associated with both types of OCB when employees are benevolent, but not when they are entitled.

Given the different pattern of relationships that were observed between LMX and affiliative vs change-oriented OCB, the results suggest that LMX may differentially influence these two types of OCB. Future studies should continue to explore the role of dispositional traits in moderating the effects of LMX, including less desirable (“negative”) traits.

Very few studies have examined the role of dispositional variables in moderating the effects of LMX. Consistent with principles of the social exchange and equity theory, the results suggest that LMX will only be associated with OCB when employees are benevolent (i.e. they are “givers”), and not when they are entitled (i.e. they are “getters”).

The purpose of this study is to improve the corrosion resistance of the transmission towers by Zinc-aluminum-magnesium (Zn-Al-Mg) coatings doped with rare earths lanthanum (La) and cerium (Ce) (denoted as Zn-Al-Mg-Re) in Q345 steel.

The phase structure of Zn-Al-Mg-Re composite coatings has been determined by X-ray diffraction, whereas their surface morphology and cross-sectional microstructure as well as cross-sectional elemental composition have been analyzed by scanning electron microscopy and energy-dispersive spectrometry. Moreover, the corrosion resistance of Zn-Al-Mg-Re composite coatings has been evaluated by acetic acid accelerated salt spray test of copper strip.

Experimental results show that doping with La and Ce favors to tune the composition (along with the generation of new phase, such as LaAl₃ or Al₁₁Ce₃) and refine the microstructure of Zn-Al-Mg galvanizing coatings, thereby significantly improving the corrosion resistance of the coatings. Particularly, Zn-Al-Mg-Re with 0.15% (mass fraction) La exhibits the best corrosion resistance among the tested galvanizing coatings.

Zinc-aluminum-magnesium (Zn-Al-Mg) coatings doped with rare earths lanthanum (La) and cerium (Ce) (denoted as Zn-Al-Mg-Re) have been prepared on Q345 steel substrate by hot-dip galvanizing so as to improve the corrosion resistance of the transmission towers, and to understand the corrosion inhibition of the Zn-Al-Mg-Re coating.